Compare · INTU vs NOW
INTU vs NOW
Side-by-side comparison of Intuit Inc. (INTU) and ServiceNow Inc. (NOW): market cap, price performance, sector, and recent activity on the wire.
Summary
- Both INTU and NOW operate in Computer Software: Prepackaged Software (Technology), so they compete in similar markets.
- NOW is the larger of the two at $106.44B, about 1.3x INTU ($79.62B).
- Over the past year, INTU is down 61.3% and NOW is down 46.4% - NOW leads by 15.0 points.
- INTU has been more active in the news (8 items in the past 4 weeks vs 5 for NOW).
- Both have 25 recent analyst ratings on file.
- Company
- Intuit Inc.
- ServiceNow Inc.
- Price
- $291.04-1.28%
- $103.22-0.75%
- Market cap
- $79.62B
- $106.44B
- 1M return
- +3.51%
- +1.86%
- 1Y return
- -61.33%
- -46.38%
- Industry
- Computer Software: Prepackaged Software
- Computer Software: Prepackaged Software
- Exchange
- NASDAQ
- NYSE
- IPO
- 1993
- 2012
- News (4w)
- 8
- 5
- Recent ratings
- 25
- 25
Intuit Inc.
Intuit Inc. provides financial management and compliance products and services for consumers, small businesses, self-employed, and accounting professionals in the United States, Canada, and internationally. The company operates in three segments: Small Business & Self-Employed, Consumer, and Strategic Partner. The Small Business & Self-Employed segment provides QuickBooks online services and desktop software solutions comprising QuickBooks Online Advanced, a cloud-based solution; QuickBooks Enterprise, a hosted solution; QuickBooks Self-Employed solution; and QuickBooks Online Accountant and QuickBooks Accountant Desktop Plus solutions; payroll solutions, such as online payroll processing, direct deposit of employee paychecks, payroll reports, electronic payment of federal and state payroll taxes, and electronic filing of federal and state payroll tax forms. This segment also offers payment-processing solutions, including credit and debit cards, and ACH payment services; and financial supplies and financing for small businesses. Its Consumer segment provides TurboTax income tax preparation products and services; and personal finance. The company's Strategic Partner segment offers Lacerte, ProSeries, and ProFile desktop tax-preparation software products; and ProConnect Tax Online tax products, electronic tax filing service, and bank products and related services. It sells products and services through various sales and distribution channels, including multi-channel shop-and-buy experiences, websites and call centers, mobile application stores, and retail and other channels. Intuit Inc. has a collaboration agreement with Red Hat, Inc. on Argo CD, a declarative continuous delivery tool for Kubernetes deployments; and a strategic agreement with Visa Inc. The company was founded in 1983 and is headquartered in Mountain View, California.
ServiceNow Inc.
ServiceNow, Inc. provides enterprise cloud computing solutions that defines, structures, consolidates, manages, and automates services for enterprises worldwide. It operates the Now platform that offers workflow automation, artificial intelligence, machine learning, performance analytics, electronic service catalogs and portals, configuration management systems, data benchmarking, encryption, and collaboration and development tools. The company also provides information technology (IT) service management applications; IT service management product suite for enterprise's employees, customers, and partners; IT business management product suite to manage IT priorities; IT operations management product that connects a customer's physical and cloud-based IT infrastructure; IT Asset Management to automate IT asset lifecycles; and enterprise development operations product for developers' toolchain. In addition, it offers security incident management, threat enrichment intelligence, vulnerability response management, and security incident intelligence sharing security operation products; governance, risk, and compliance product to create policies and controls; human resources, legal, and workplace service delivery products; safe workplace applications; customer service management product; and field service management applications. Further, it provides App Engine product; IntegrationHub enables application to extend workflows; and professional, training, and customer support services. It serves government, financial services, healthcare, telecommunications, manufacturing, IT services, technology, oil and gas, education, and consumer products. It sells its products through direct sales team and resale partners. The company was formerly known as Service-now.com and changed its name to ServiceNow, Inc. in May 2012. The company was incorporated in 2004 and is headquartered in Santa Clara, California.
Latest INTU
- Piper Sandler resumed coverage on Intuit with a new price target
- Chairman and CEO Goodarzi Sasan K converted options into 3,239 shares and covered exercise/tax liability with 1,607 shares (SEC Form 4) to cover taxes
- EVP, Gen. Counsel & Corp. Sec. Mclean Kerry J converted options into 850 shares and covered exercise/tax liability with 294 shares, increasing direct ownership by 2% to 29,517 units (SEC Form 4)
- SVP, Chief Accounting Officer Hotz Lauren D converted options into 652 shares and covered exercise/tax liability with 348 shares, increasing direct ownership by 14% to 2,535 units (SEC Form 4)
- EVP, People and Places Hilliard Caryl Lyn covered exercise/tax liability with 209 shares and converted options into 470 shares, increasing direct ownership by 1% to 23,414 units (SEC Form 4)
- EVP, Corp Strategy and Dev Hanebrink Anton converted options into 1,587 shares and covered exercise/tax liability with 791 shares, increasing direct ownership by 3% to 30,807 units (SEC Form 4)
- EVP and CFO Aujla Sandeep converted options into 1,857 shares and covered exercise/tax liability with 954 shares, increasing direct ownership by 41% to 3,112 units (SEC Form 4)
- Director Dalzell Richard L sold $74,499 worth of shares (284 units at $262.32) as part of a pre-agreed trading plan, decreasing direct ownership by 2% to 11,758 units (SEC Form 4)
- Intuit downgraded by Stifel with a new price target
- Director Dalzell Richard L sold $80,145 worth of shares (284 units at $282.20) as part of a pre-agreed trading plan, decreasing direct ownership by 2% to 12,042 units (SEC Form 4)
Latest NOW
- Hitachi Digital Services Announces Partnership with ServiceNow to Advance AI-powered Solution for Mission-Critical Infrastructure Monitoring
- ServiceNow to Announce Second Quarter 2026 Financial Results on July 22
- ServiceNow upgraded by Guggenheim with a new price target
- ServiceNow and Accenture launch AI-powered services to accelerate the shift from legacy risk platforms to agentic AI
- Inspira Enterprise Expands to Full Suite of ServiceNow Platform Capabilities
- Director Yuan Eric S. was granted 2,747 shares (SEC Form 4)
- ServiceNow and IBM Expand Collaboration to Unlock Enterprise Data for AI at Scale
- City Year Receives $2.5M Grant from ServiceNow to Power Student Success and Build Future-Ready Talent Pipelines
- Director Briggs Teresa sold $173,376 worth of shares (1,595 units at $108.70), decreasing direct ownership by 13% to 11,010 units (SEC Form 4)
- SEC Form 3 filed by new insider Yuan Eric S.