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Compare · KNBE vs NOW

KNBE vs NOW

Side-by-side comparison of KnowBe4 Inc. (KNBE) and ServiceNow Inc. (NOW): market cap, price performance, sector, and recent activity on the wire.

Summary

  • Both KNBE and NOW operate in Computer Software: Prepackaged Software (Technology), so they compete in similar markets.
  • NOW is the larger of the two at $117.73B, about 29.6x KNBE ($3.98B).
  • NOW has hit the wire 22 times in the past 4 weeks while KNBE has been quiet.
  • NOW has more recent analyst coverage (25 ratings vs 9 for KNBE).
MetricKNBENOW
Company
KnowBe4 Inc.
ServiceNow Inc.
Price
$24.89-0.02%
$112.00-1.97%
Market cap
$3.98B
$117.73B
1M return
-
+23.02%
1Y return
-
-45.42%
Industry
Computer Software: Prepackaged Software
Computer Software: Prepackaged Software
Exchange
NASDAQ
NYSE
IPO
2021
2012
News (4w)
0
22
Recent ratings
9
25
KNBE

KnowBe4 Inc.

KnowBe4, Inc. engages in the development of security awareness training and simulated phishing platform. Its security awareness platform enables organizations to assess, monitor, and minimize the ongoing cybersecurity threat of social engineering attacks. The company's products include Kevin Mitnick Security Awareness Training, a security awareness training product; KnowBe4 Enterprise Awareness Training, an integrated platform that simulated random attacks; KCM GRC Platform, a SaaS-based GRC platform; PhishER, analyses suspected attacks that employees report by clicking the Phish Alert Button within their email applications; and KnowBe4 Compliance Manager that help customers save time and resources by providing an intuitive user interface with streamlined workflows that enables visibility into the ongoing audit and compliance processes at various levels of the business. It also offers phishing test tools that help organizations assess their vulnerability to various formats of phishing attacks and benchmark their security awareness levels against their peers, as well as Phish Alert email add-in button, which allows users to forward email threats to the security team for analysis in one click; security awareness training tools that help IT teams create and deploy security awareness programs; password tools to evaluate password-related risks within organizations; email security tools to assess email-related security threats, including spear phishing, domain spoof, or mail server malfunctions; and malware tools to test an organization's network against ransomware and crypto-mining attacks. The company serves its customers directly through inside sales teams for enterprise and small and medium businesses, as well as indirectly through channel partners and managed service providers. The company was formerly known as SEQRIT, LLC and changed its name to KnowBe4, Inc. in January 2016. KnowBe4, Inc. was founded in 2010 and is headquartered in Clearwater, Florida.

NOW

ServiceNow Inc.

ServiceNow, Inc. provides enterprise cloud computing solutions that defines, structures, consolidates, manages, and automates services for enterprises worldwide. It operates the Now platform that offers workflow automation, artificial intelligence, machine learning, performance analytics, electronic service catalogs and portals, configuration management systems, data benchmarking, encryption, and collaboration and development tools. The company also provides information technology (IT) service management applications; IT service management product suite for enterprise's employees, customers, and partners; IT business management product suite to manage IT priorities; IT operations management product that connects a customer's physical and cloud-based IT infrastructure; IT Asset Management to automate IT asset lifecycles; and enterprise development operations product for developers' toolchain. In addition, it offers security incident management, threat enrichment intelligence, vulnerability response management, and security incident intelligence sharing security operation products; governance, risk, and compliance product to create policies and controls; human resources, legal, and workplace service delivery products; safe workplace applications; customer service management product; and field service management applications. Further, it provides App Engine product; IntegrationHub enables application to extend workflows; and professional, training, and customer support services. It serves government, financial services, healthcare, telecommunications, manufacturing, IT services, technology, oil and gas, education, and consumer products. It sells its products through direct sales team and resale partners. The company was formerly known as Service-now.com and changed its name to ServiceNow, Inc. in May 2012. The company was incorporated in 2004 and is headquartered in Santa Clara, California.

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