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Compare · BKNG vs PAL

BKNG vs PAL

Side-by-side comparison of Booking Holdings Inc. (BKNG) and Proficient Auto Logistics Inc. (PAL): market cap, price performance, sector, and recent activity on the wire.

Summary

  • Both BKNG and PAL operate in Transportation Services (Consumer Discretionary), so they compete in similar markets.
  • BKNG is the larger of the two at $130.46B, about 638.3x PAL ($204.4M).
  • Over the past year, BKNG is down 18.0% and PAL is down 6.0% - PAL leads by 12.1 points.
  • BKNG has been more active in the news (22 items in the past 4 weeks vs 2 for PAL).
  • BKNG has more recent analyst coverage (25 ratings vs 5 for PAL).
PerformanceBKNG-18.02%PAL-5.96%
2025-05-01+0.00%2026-04-30
MetricBKNGPAL
Company
Booking Holdings Inc.
Proficient Auto Logistics Inc.
Price
$168.39-3.26%
$7.34+2.66%
Market cap
$130.46B
$204.4M
1M return
+0.01%
+8.58%
1Y return
-18.02%
-5.96%
Industry
Transportation Services
Transportation Services
Exchange
NASDAQ
NASDAQ
IPO
2024
News (4w)
22
2
Recent ratings
25
5
BKNG

Booking Holdings Inc.

Booking Holdings Inc. provides travel and restaurant online reservation and related services worldwide. The company operates Booking.com, which offers online accommodation reservations; Rentalcars.com that provides online rental car reservation services; Priceline, which offer online travel reservation services, including hotel, rental car and airline ticket reservation services, as well as vacation packages and cruises; and Agoda that provides online accommodation reservation services, as well as flight, ground transportation and activities reservation services. It also operates KAYAK, an online price comparison service that allows consumers to search and compare travel itineraries and prices, comprising airline ticket, accommodation reservation, and rental car reservation information; and OpenTable for booking online restaurant reservations. Further, it offers travel-related insurance products, and restaurant management services. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. Booking Holdings Inc. was founded in 1997 and is headquartered in Norwalk, Connecticut.

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