NLSN vs PFSW

Nielsen N.V.

Nielsen Holdings plc, together with its subsidiaries, operates as a measurement and data analytics company worldwide. It operates in two segments, Nielsen Global Media (Media) and Nielsen Global Connect (Connect). The Media segment provides viewership and listening data, and analytics principally to media publishers and marketers, and advertising agencies for television, radio, digital viewing, and listening platforms. This segment offers television audience measurement services; digital audience measurement services, such as digital media and market research, audience analytics, and social media measurement; mobile measurement and analytic services; addressable TV measurement services; video advertising services; and independent measurement and consumer research primarily servicing radio, advertisers, and advertising agencies in the audio industry. The Connect segment provides retail transactional measurement data, consumer behavior information, and analytics primarily to businesses in the consumer-packaged goods industry. This segment offers retail and consumer panel measurement, analytics, loyalty data processing, and advisory services. Nielsen has strategic relationship IHS Markit. Nielsen Holdings plc provides media and marketing information and analytics. The company was founded in 1923 and is headquartered in New York, New York.

PFSweb Inc.

PFSweb, Inc., together with its subsidiaries, provides omni-channel commerce solutions in the United States, Belgium, Bulgaria, the United Kingdom, Canada, and India. It operates in two segments, PFS Operations and LiveArea Professional Services. The PFS Operations segment offers order to cash service, which provides distributed order orchestration and payment processing; order fulfillment services; contact center services that are focused on providing essential services, such as order entry, returns authorization, product inquiry, and order tracking, as well as iCommerce Agent, a customizable web-based application for accessing required customer information. The LiveArea Professional Services offers NXT Intelligence, a collection of purpose-built solutions, which allow clients to assess opportunities across technology, innovation, and brand experience areas; service design, a business transformation service; product innovation services; and connected commerce services. This segment also provides performance marketing services, including search engine optimization, data analytics, conversion rate optimization, digital marketing, paid media, and email marketing; and orchestrated services that evaluate the right digital transformation strategies, mitigate workloads, manage infrastructure and backup, and secure data and applications. It serves clients in various industries, such as fashion apparel and accessories, fragrance and beauty products, health, luxury goods, cosmetics, consumer packaged goods, home furnishings and housewares, coins and collectibles, jewelry, consumer electronics, quick-serve restaurants, telecommunications, computer and office products, technology manufacturing, and other industries. PFSweb, Inc. was founded in 1994 and is headquartered in Allen, Texas.