RCKY vs SHOO

Rocky Brands Inc.

Rocky Brands, Inc. designs, manufactures, and markets footwear and apparel under the Rocky, Georgia Boot, Durango, Lehigh, and licensed Michelin brand names in the United States, Canada, and internationally. It operates through three segments: Wholesale, Retail, and Military. The Wholesale segment offers products in approximately 10,000 retail locations through a range of distribution channels comprising sporting goods stores, outdoor retailers, independent shoe retailers, hardware stores, catalogs, mass merchants, uniform stores, farm store chains, specialty safety stores, and specialty and online retailers. The Retail segment sells its products directly to consumers through its e-commerce websites, including rockyboots.com, georgiaboot.com, durangoboot.com, lehighoutfitters.com, lehighsafetyshoes.com, slipgrips.com, and 4eursole.com; Rocky outlet store in Nelsonville, Ohio; and retail stores. The Military segment focuses on building footwear contracts with the U.S. military. It serves industrial and construction workers, as well as workers in the hospitality industry, such as restaurants or hotels; farmers and ranchers; consumers enamored with western influenced fashion; commercial military personnel; hunting, fishing, camping, and hiking enthusiasts; law enforcement, security personnel, and postal employees; and for the U.S. military personnel. Rocky Brands, Inc. was founded in 1932 and is headquartered in Nelsonville, Ohio.

Steven Madden Ltd.

Steven Madden, Ltd. designs, sources, markets, and sells fashion-forward branded and private label footwear for women, men, and children in the United States and internationally. Its Wholesale Footwear segment provides footwear under the Steve Madden Women's, Madden Girl, Steve Madden Men's, Madden, Steven, Steve Madden Kids, Betsey Johnson, Report, Mad Love, Blondo, GREATS, and Anne Klein brands, as well as private label footwear. The company's Wholesale Accessories segment offers Steve Madden, Steven by Steve Madden, Madden Girl, Betsey Johnson, Big Buddha, Anne Klein, Luv Betsey, BB Dakota, BB Dakota x Steve Madden, and Cupcakes & Cashmere brands; private label fashion handbags and accessories to department stores, mass merchants, value priced retailers, online retailers, and specialty stores; and cold weather accessories, fashion scarves, wraps, and other trend accessories primarily under the Steve Madden, BB Dakota, Cejon, Betsey Johnson, and Big Buddha brand names, as well as private labels to department stores and specialty stores. Its Retail segment operates Steve Madden, Steven, Superga, and International retail stores, as well as Steve Madden, Superga, Betsey Johnson, Blondo, Dolce Vita, GREATS, and BB Dakota e-commerce websites. The company's Licensing segment licenses its Steve Madden, Steven by Steve Madden, Madden Girl, Betsey Johnson, Dolce Vita, and FREEBIRD by Steven trademarks. Its First Cost segment operates as a buying agent for footwear products under private labels for mass-market merchandisers, shoe chains, and other mid-tier retailers. As of December 31, 2020, it owned and operated 218 retail stores, including 143 Steve Madden full-price stores, 66 Steve Madden outlet stores, 1 Steven store, and 1 Superga store, as well as 7 e-commerce websites. Steven Madden, Ltd. was founded in 1990 and is headquartered in Long Island City, New York.