Compare · HUBS vs SHOP
HUBS vs SHOP
Side-by-side comparison of HubSpot Inc. (HUBS) and Shopify Inc. (SHOP): market cap, price performance, sector, and recent activity on the wire.
Summary
- Both HUBS and SHOP operate in Computer Software: Prepackaged Software (Technology), so they compete in similar markets.
- SHOP is the larger of the two at $109.55B, about 9.5x HUBS ($11.49B).
- Over the past year, HUBS is down 58.6% and SHOP is down 2.8% - SHOP leads by 55.9 points.
- SHOP has been more active in the news (7 items in the past 4 weeks vs 6 for HUBS).
- Both have 25 recent analyst ratings on file.
- Company
- HubSpot Inc.
- Shopify Inc.
- Price
- $224.20-0.18%
- $123.54-1.25%
- Market cap
- $11.49B
- $109.55B
- 1M return
- +22.61%
- +9.11%
- 1Y return
- -58.62%
- -2.77%
- Industry
- Computer Software: Prepackaged Software
- Computer Software: Prepackaged Software
- Exchange
- NYSE
- NYSE
- IPO
- 2014
- News (4w)
- 6
- 7
- Recent ratings
- 25
- 25
HubSpot Inc.
HubSpot, Inc. provides a cloud-based customer relationship management (CRM) platform for businesses in the Americas, Europe, and the Asia Pacific. The company's CRM platform includes marketing, sales, service, and content management systems, as well as integrated applications, such as search engine optimization, blogging, website content management, messaging, chatbots, social media, marketing automation, email, predictive lead scoring, sales productivity, ticketing and helpdesk tools, customer NPS surveys, analytics, and reporting. It also offers professional, as well as phone and/or email and chat based support services. It serves mid-market business-to-business companies. HubSpot, Inc. was incorporated in 2005 and is headquartered in Cambridge, Massachusetts.
Shopify Inc.
Shopify Inc., a commerce company, provides a commerce platform and services in Canada, the United States, the United Kingdom, Australia, Latin America, and internationally. The company's platform provides merchants to run their business in various sales channels, including web and mobile storefronts, physical retail locations, pop-up shops, social media storefronts, native mobile apps, buy buttons, and marketplaces; and enables to manage products and inventory, process orders and payments, fulfill and ship orders, new buyers and build customer relationships, source products, leverage analytics and reporting, and access financing. It also sells custom themes and apps, and registration of domain names. The company was formerly known as Jaded Pixel Technologies Inc. and changed its name to Shopify Inc. in November 2011. Shopify Inc. was incorporated in 2004 and is headquartered in Ottawa, Canada.
Latest HUBS
- HubSpot to Host Analyst Day at UNBOUND on September 17, 2026
- Chief Executive Officer & Pres Rangan Yamini covered exercise/tax liability with 2,139 shares, decreasing direct ownership by 2% to 103,796 units (SEC Form 4)
- Director Halligan Brian covered exercise/tax liability with 371 shares, decreasing direct ownership by 0.10% to 354,183 units (SEC Form 4)
- Chief Technology Officer Shah Dharmesh covered exercise/tax liability with 436 shares, decreasing direct ownership by 0.03% to 1,294,387 units (SEC Form 4)
- Chief Financial Officer Bueker Kathryn covered exercise/tax liability with 781 shares, decreasing direct ownership by 1% to 56,349 units (SEC Form 4)
- SEC Form S-8 filed by HubSpot Inc.
- Director Halligan Brian sold $1,567,570 worth of shares (8,500 units at $184.42) as part of a pre-agreed trading plan (SEC Form 4)
- Director Anagnost Andrew was granted 1,211 shares, increasing direct ownership by 117% to 2,243 units (SEC Form 4)
- Director Johnson Claire D'Oyly-Hughes was granted 1,211 shares, increasing direct ownership by 74% to 2,839 units (SEC Form 4)
- Director Simons Jay was granted 1,211 shares, increasing direct ownership by 17% to 8,453 units (SEC Form 4)
Latest SHOP
- Shopify upgraded by Jefferies with a new price target
- SEC Form 144 filed by Shopify Inc.
- Shopify upgraded by Stifel with a new price target
- Shopify to Announce Second-Quarter 2026 Financial Results
- BofA Securities resumed coverage on Shopify with a new price target
- Shopify Inc. filed SEC Form 8-K: Leadership Update, Financial Statements and Exhibits
- SEC Form 144 filed by Shopify Inc.
- Shopify Inc. filed SEC Form 8-K: Submission of Matters to a Vote of Security Holders, Other Events, Financial Statements and Exhibits
- Shopify Announces Results of its 2026 Annual Meeting of Shareholders
- Shopify Announces $3 Billion Increase to Share Repurchase Program