Compare · RKT vs SNFCA
RKT vs SNFCA
Side-by-side comparison of Rocket Companies Inc. (RKT) and Security National Financial Corporation (SNFCA): market cap, price performance, sector, and recent activity on the wire.
Summary
- Both RKT and SNFCA operate in Finance: Consumer Services (Finance), so they compete in similar markets.
- RKT is the larger of the two at $41.14B, about 161.0x SNFCA ($255.5M).
- Over the past year, RKT is down 3.2% and SNFCA is up 13.0% - SNFCA leads by 16.2 points.
- RKT has been more active in the news (17 items in the past 4 weeks vs 6 for SNFCA).
- RKT has more recent analyst coverage (25 ratings vs 0 for SNFCA).
- Company
- Rocket Companies Inc.
- Security National Financial Corporation
- Price
- $14.55-2.41%
- $9.89-0.55%
- Market cap
- $41.14B
- $255.5M
- 1M return
- +4.49%
- +3.50%
- 1Y return
- -3.22%
- +12.96%
- Industry
- Finance: Consumer Services
- Finance: Consumer Services
- Exchange
- NYSE
- NASDAQ
- IPO
- 2020
- News (4w)
- 17
- 6
- Recent ratings
- 25
- 0
Rocket Companies Inc.
Rocket Companies, Inc. engages in the tech-driven real estate, mortgage, and eCommerce businesses in the United States and Canada. It operates in two segments, Direct to Consumer and Partner Network. The company's solutions include Rocket Mortgage, a mortgage lender; Amrock that provides title insurance, property valuation, and settlement services; Rocket Homes, a home search platform and real estate agent referral network, which offers technology-enabled services to support the home buying and selling experience; Rocket Auto, an automotive retail marketplace that provides centralized and virtual car sales support to national car rental and online car purchasing platforms; and Rocket Loans, an online-based personal loans business. Its solutions also include Core Digital Media, a digital social and display advertiser in the mortgage, insurance, and education sectors; Nexsys, a fintech company, which offers a suite of essential tech solutions for mortgage origination and closing processes through digitization and automation; Lendesk, a technology services company that provides a point of sale system for mortgage professionals and a loan origination system for private lenders; and Edison Financial, a digital mortgage startup. In addition, the company originates, closes, sells, and services agency-conforming loans. Rocket Companies, Inc. was founded in in 1985 and is headquartered in Detroit, Michigan. Rocket Companies, Inc. is a subsidiary of Rock Holdings, Inc.
Security National Financial Corporation
Security National Financial Corporation engages in life insurance, cemetery and mortuary, and mortgage businesses. The company's Life Insurance segment is involved in selling and servicing lines of life insurance, annuity products, and accident and health insurance. It offers various life insurance products, including funeral plans and interest-sensitive life insurance, as well as other traditional life, accident, and health insurance products; annuity products comprising single and flexible premium deferred annuities, and immediate annuities; and diver's accident policies. This segment also cedes and assumes various risks with various authorized unaffiliated reinsurers pursuant to reinsurance treaties. Its Cemetery and Mortuary segment operates eight mortuaries and five cemeteries in Utah; and one cemetery in California. This segment also offers plots, interment vaults, mausoleum crypts, markers, caskets, urns, and other death care related products; and provides professional services of funeral directors, opening and closing of graves, use of chapels and viewing rooms, and use of automobiles and clothing. The company's Mortgage segment originates and underwrites residential and commercial loans for new construction, existing homes, and real estate projects primarily in Florida, Nevada, Texas, and Utah. It offers residential mortgage lending services to real estate brokers, builders, and independent mortgage loan originators. Security National Financial Corporation was founded in 1965 and is headquartered in Draper, Utah.
Latest RKT
- Rocket Companies Inc. filed SEC Form 8-K: Entry into a Material Definitive Agreement, Termination of a Material Definitive Agreement, Creation of a Direct Financial Obligation
- Rocket Companies upgraded by Morgan Stanley with a new price target
- Pending Home Sales Slip Amid Stubbornly High Housing Costs, Economic Uncertainty
- Redfin Reports Affordable, Inland College Towns Buck National Trends, Seeing Double-Digit Home Price Growth and Fast Sales
- Redfin Partners With The Weather Company to Bring Weather Data to Every Home Listing
- Better Weather Is the Top Reason Americans Are Planning Out-of-State Moves, Outranking Affordability
- Home Sellers Outnumber Buyers 2 to 1 in Miami, Nashville, and Much of Texas, The Nation’s Strongest Buyer’s Markets
- Redfin Reports U.S. Home Prices Hit All-Time High, Driven in Part By Big Upticks in San Francisco and West Palm Beach
- OpenAI, Anthropic Employees Could Buy Nearly One-Third of All Homes in San Francisco With IPO Earnings
- U.S. Pending Home Sales Rise to Highest Level in 6 Weeks
Latest SNFCA
- Director Cook John L exercised 616 shares at a strike of $8.53, increasing direct ownership by 3% to 25,136 units (SEC Form 4)
- Director Moody H. Craig exercised 616 shares at a strike of $8.53, increasing direct ownership by 1% to 50,093 units (SEC Form 4)
- Gen. Counsel & Corp. Sec Stephens Jeffrey Russell exercised 888 shares at a strike of $8.53, increasing direct ownership by 2% to 37,123 units (SEC Form 4)
- Director Fuller Gilbert A exercised 616 shares at a strike of $8.53 and returned $6,031 worth of shares to the company (616 units at $9.79) (SEC Form 4)
- Security National Financial Corporation Announces Stock Dividend
- Security National Financial Corporation filed SEC Form 8-K: Submission of Matters to a Vote of Security Holders, Other Events, Financial Statements and Exhibits
- VP & Nat Mark Dir of Life Ins Overbaugh Jason G. exercised 21,596 units of Class C Common Stock at a strike of $9.54 and returned $66,780 worth of Class C Common Stock to the company (7,000 units at $9.54), increasing direct ownership by 16% to 103,385 units (SEC Form 4)
- Security National Financial Corporation Reports Financial Results for the Quarter Ended March 31, 2026
- SEC Form 10-Q filed by Security National Financial Corporation
- Security National Financial Corporation Announces 2026 Q1 Earnings Call