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Compare · RKT vs SNFCA

RKT vs SNFCA

Side-by-side comparison of Rocket Companies Inc. (RKT) and Security National Financial Corporation (SNFCA): market cap, price performance, sector, and recent activity on the wire.

Summary

  • Both RKT and SNFCA operate in Finance: Consumer Services (Finance), so they compete in similar markets.
  • RKT is the larger of the two at $40.12B, about 162.9x SNFCA ($246.3M).
  • Over the past year, RKT is up 11.7% and SNFCA is down 4.3% - RKT leads by 16.1 points.
  • RKT has been more active in the news (21 items in the past 4 weeks vs 3 for SNFCA).
  • RKT has more recent analyst coverage (25 ratings vs 0 for SNFCA).
PerformanceRKT+10.13%SNFCA-4.34%
2025-06-03+0.00%2026-06-02
MetricRKTSNFCA
Company
Rocket Companies Inc.
Security National Financial Corporation
Price
$13.99-1.30%
$9.47-2.17%
Market cap
$40.12B
$246.3M
1M return
-4.41%
-2.62%
1Y return
+11.71%
-4.34%
Industry
Finance: Consumer Services
Finance: Consumer Services
Exchange
NYSE
NASDAQ
IPO
2020
News (4w)
21
3
Recent ratings
25
0
RKT

Rocket Companies Inc.

Rocket Companies, Inc. engages in the tech-driven real estate, mortgage, and eCommerce businesses in the United States and Canada. It operates in two segments, Direct to Consumer and Partner Network. The company's solutions include Rocket Mortgage, a mortgage lender; Amrock that provides title insurance, property valuation, and settlement services; Rocket Homes, a home search platform and real estate agent referral network, which offers technology-enabled services to support the home buying and selling experience; Rocket Auto, an automotive retail marketplace that provides centralized and virtual car sales support to national car rental and online car purchasing platforms; and Rocket Loans, an online-based personal loans business. Its solutions also include Core Digital Media, a digital social and display advertiser in the mortgage, insurance, and education sectors; Nexsys, a fintech company, which offers a suite of essential tech solutions for mortgage origination and closing processes through digitization and automation; Lendesk, a technology services company that provides a point of sale system for mortgage professionals and a loan origination system for private lenders; and Edison Financial, a digital mortgage startup. In addition, the company originates, closes, sells, and services agency-conforming loans. Rocket Companies, Inc. was founded in in 1985 and is headquartered in Detroit, Michigan. Rocket Companies, Inc. is a subsidiary of Rock Holdings, Inc.

SNFCA

Security National Financial Corporation

Security National Financial Corporation engages in life insurance, cemetery and mortuary, and mortgage businesses. The company's Life Insurance segment is involved in selling and servicing lines of life insurance, annuity products, and accident and health insurance. It offers various life insurance products, including funeral plans and interest-sensitive life insurance, as well as other traditional life, accident, and health insurance products; annuity products comprising single and flexible premium deferred annuities, and immediate annuities; and diver's accident policies. This segment also cedes and assumes various risks with various authorized unaffiliated reinsurers pursuant to reinsurance treaties. Its Cemetery and Mortuary segment operates eight mortuaries and five cemeteries in Utah; and one cemetery in California. This segment also offers plots, interment vaults, mausoleum crypts, markers, caskets, urns, and other death care related products; and provides professional services of funeral directors, opening and closing of graves, use of chapels and viewing rooms, and use of automobiles and clothing. The company's Mortgage segment originates and underwrites residential and commercial loans for new construction, existing homes, and real estate projects primarily in Florida, Nevada, Texas, and Utah. It offers residential mortgage lending services to real estate brokers, builders, and independent mortgage loan originators. Security National Financial Corporation was founded in 1965 and is headquartered in Draper, Utah.

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