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Compare · SNOW vs UPLD

SNOW vs UPLD

Side-by-side comparison of Snowflake Inc. (SNOW) and Upland Software Inc. (UPLD): market cap, price performance, sector, and recent activity on the wire.

Summary

  • Both SNOW and UPLD operate in Computer Software: Prepackaged Software (Technology), so they compete in similar markets.
  • SNOW is the larger of the two at $114.55B, about 7430.6x UPLD ($15.4M).
  • Over the past year, SNOW is up 74.9% and UPLD is down 72.8% - SNOW leads by 147.6 points.
  • SNOW has been more active in the news (11 items in the past 4 weeks vs 8 for UPLD).
  • SNOW has more recent analyst coverage (25 ratings vs 16 for UPLD).
PerformanceSNOW+73.79%UPLD-72.77%
2025-08-12+0.00%2026-08-10
MetricSNOWUPLD
Company
Snowflake Inc.
Upland Software Inc.
Price
$335.36+1.50%
$5.07+11.07%
Market cap
$114.55B
$15.4M
1M return
+28.33%
+3.47%
1Y return
+74.86%
-72.77%
Industry
Computer Software: Prepackaged Software
Computer Software: Prepackaged Software
Exchange
NYSE
NASDAQ
IPO
2020
2014
News (4w)
11
8
Recent ratings
25
16
SNOW

Snowflake Inc.

Snowflake Inc. provides cloud-based data platform in the United States and internationally. The company's platform offers Data Cloud, an ecosystem that enables customers to consolidate data into a single source of truth to drive meaningful business insights, build data-driven applications, and share data. Its platform is used by various organizations of various sizes in a range of industries. The company was formerly known as Snowflake Computing, Inc. and changed its name to Snowflake Inc. in April 2019. Snowflake Inc. was incorporated in 2012 and is headquartered in San Mateo, California.

UPLD

Upland Software Inc.

Upland Software, Inc. provides cloud-based enterprise work management software in the United States, the United Kingdom, Canada, and internationally. It offers a family of software applications under the Upland brand in the areas of marketing, sales, contact center, project management, information technology, business operations, and human resources and legal. The company also offers professional services, such as implementation, data extraction, integration and configuration, and training services, as well as customer support services. It serves large global corporations, various government agencies, and medium-sized businesses in financial services, retail, manufacturing, legal, consumer goods, media, and other industries through direct and indirect sales organizations. The company was formerly known as Silverback Enterprise Group, Inc. and changed its name to Upland Software, Inc. in November 2013. Upland Software, Inc. was incorporated in 2010 and is headquartered in Austin, Texas.

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