NLSN vs STCN

Nielsen N.V.

Nielsen Holdings plc, together with its subsidiaries, operates as a measurement and data analytics company worldwide. It operates in two segments, Nielsen Global Media (Media) and Nielsen Global Connect (Connect). The Media segment provides viewership and listening data, and analytics principally to media publishers and marketers, and advertising agencies for television, radio, digital viewing, and listening platforms. This segment offers television audience measurement services; digital audience measurement services, such as digital media and market research, audience analytics, and social media measurement; mobile measurement and analytic services; addressable TV measurement services; video advertising services; and independent measurement and consumer research primarily servicing radio, advertisers, and advertising agencies in the audio industry. The Connect segment provides retail transactional measurement data, consumer behavior information, and analytics primarily to businesses in the consumer-packaged goods industry. This segment offers retail and consumer panel measurement, analytics, loyalty data processing, and advisory services. Nielsen has strategic relationship IHS Markit. Nielsen Holdings plc provides media and marketing information and analytics. The company was founded in 1923 and is headquartered in New York, New York.

Steel Connect Inc.

Steel Connect, Inc., together with its subsidiaries, provides direct marketing and supply chain services in the United States, China, the Netherlands, and internationally. It offers data-driven marketing solutions, including strategy, data and analytics, response analysis, creative services, lithographic and digital printing, envelope printing and converting, component manufacturing, promotional cards, data processing and hygiene, content and asset management, personalization, lettershop and bindery, and postal optimization for paper-based direct marketing and omnichannel marketing campaigns, as well as provides business continuity and disaster recovery services. The company also offers product configuration and packaging, kitting, and assembly of components and parts into finished goods; and value-added processes, such as product testing, radio frequency identification tagging, product or service activation, language settings, personalization and engraving, multi-channel packaging, and packaging design services. In addition, it provides fulfillment services comprising order management, pick, pack and ship, retail compliance, and demand planning services; and reverse logistics services that simplifies the returns process for retailers and manufacturers, as well as operates a cloud-based e-commerce platform. Steel Connect, Inc. offers its supply chain services to customers in the consumer electronics, communications, computing, medical devices, software, storage, and retail markets. The company was formerly known as ModusLink Global Solutions, Inc. and changed its name to Steel Connect, Inc. in February 2018. Steel Connect, Inc. was incorporated in 1986 and is headquartered in Waltham, Massachusetts.