Compare · SYF vs TRU
SYF vs TRU
Side-by-side comparison of Synchrony Financial (SYF) and TransUnion (TRU): market cap, price performance, sector, and recent activity on the wire.
Summary
- Both SYF and TRU operate in Finance: Consumer Services (Finance), so they compete in similar markets.
- SYF is the larger of the two at $27.55B, about 1.9x TRU ($14.20B).
- SYF has been more active in the news (16 items in the past 4 weeks vs 13 for TRU).
- Both have 25 recent analyst ratings on file.
Synchrony Financial
Synchrony Financial operates as a consumer financial services company in the United States. It provides a range of specialized financing programs and consumer banking products to digital, retail, home, auto, travel, health, and pet industries. The company also offers private label credit cards, dual cards, general purpose co-branded credit cards, and small and medium-sized business credit products; and promotional financing for consumer purchases, such as private label credit cards, dual cards, and installment loans. In addition, it provides promotional financing to consumers for health, veterinary and personal care procedures, and services and products, such as dental, vision, audiology, and cosmetic; debt cancellation products; and deposit products, including certificates of deposit, individual retirement accounts, money market accounts, and savings accounts to retail and commercial customers, as well as accepts deposits through third-party securities brokerage firms. The company offers its credit products through programs established with a group of national and regional retailers, local merchants, manufacturers, buying groups, industry associations, and healthcare service providers; and deposit products through various channels, such as digital and print. Synchrony Financial was incorporated in 2003 and is headquartered in Stamford, Connecticut.
TransUnion
TransUnion provides risk and information solutions. The company operates in three segments: U.S. Markets, International, and Consumer Interactive. The U.S. Markets segment provides consumer reports, actionable insights, and analytics, such as credit and other scores, as well as technology solutions for businesses. These businesses use its services to acquire new customers; assess consumer ability to pay for services; identify cross-selling opportunities; measure and manage debt portfolio risk; collect debt; verify consumer identities; and investigate potential fraud. This segment serves various industry vertical markets, including financial services, healthcare, insurance, tenant and employment, collections, public sector, media, and other markets. The International segment offers credit reports, analytics, technology solutions, and other value-added risk management services; consumer services, which help consumers to manage their personal finances; and consumer credit reporting, insurance and auto information solutions, and commercial credit information services. This segment serves customers in financial services, retail credit, insurance, automotive, collections, public sector, and communications industries through direct and indirect channels. The Consumer Interactive segment provides credit reports and scores, credit monitoring, fraud protection and resolution, and financial management solutions that enable consumers to manage their personal finances and take precautions against identity theft. This segment offers its products through online and mobile interfaces, as well as through direct and indirect channels. The company serves customers in approximately 30 countries and territories, including North America, Latin America, Europe, Africa, India, and the Asia Pacific. The company was formerly known as TransUnion Holding Company, Inc. and changed its name to TransUnion in March 2015. TransUnion was founded in 1968 and is headquartered in Chicago, Illinois.
Latest SYF
- Weave and CareCredit Go Live with Integration That Places Patient Financing Inside the Front-Office Workflow
- BMO Capital Markets initiated coverage on Synchrony Financial with a new price target
- Director Coviello Arthur W Jr was granted 846 shares, increasing direct ownership by 3% to 27,012 units (SEC Form 4)
- Director Alves Paget Leonard was granted 846 shares, increasing direct ownership by 2% to 53,380 units (SEC Form 4)
- Director Colao Daniel O was granted 846 shares, increasing direct ownership by 15% to 6,528 units (SEC Form 4)
- Director Aguirre Fernando was granted 846 shares, increasing direct ownership by 3% to 31,119 units (SEC Form 4)
- Director Zane Ellen M was granted 846 shares, increasing direct ownership by 3% to 33,087 units (SEC Form 4)
- Director Naylor Jeffrey G was granted 1,287 shares, increasing direct ownership by 2% to 66,904 units (SEC Form 4)
- Director Richie Laurel was granted 846 shares, increasing direct ownership by 2% to 52,670 units (SEC Form 4)
- Director Chytil Kamila K was granted 846 shares, increasing direct ownership by 5% to 18,775 units (SEC Form 4)
Latest TRU
- SEC Form 4 filed by TransUnion
- TransUnion Branded Call Display Named One of TIME’s Best Inventions of 2026
- TransUnion and Bankrate Expand Partnership to Power More Personalized Credit Offers for Millions of Consumers
- TransUnion Launches First Look Functionality for Mortgage to Help Lenders Cut Origination Costs
- President, International Skinner Todd C. sold $62,290 worth of shares (1,000 units at $62.29) as part of a pre-agreed trading plan, decreasing direct ownership by 2% to 54,764 units (SEC Form 4)
- EVP, Chief Global Solutions Abdelsadek Mohamed sold $15,572 worth of shares (250 units at $62.29) as part of a pre-agreed trading plan, decreasing direct ownership by 0.47% to 53,181 units (SEC Form 4)
- EVP, Chief Strategy & Corp Dev Bernholz Malte H was granted 123,834 shares (SEC Form 4)
- SEC Form 3 filed by new insider Bernholz Malte H
- TransUnion Announces Earnings Release Date for Third Quarter 2026 Results
- TransUnion Extends 99-Cent Mortgage Pricing for VantageScore® 4.0 Through the End of 2028 to Support Competition and Price Stability in Mortgage Credit Scoring