Compare · GOOG vs TBLA
GOOG vs TBLA
Side-by-side comparison of Alphabet Inc. (GOOG) and Taboola.com Ltd. (TBLA): market cap, price performance, sector, and recent activity on the wire.
Summary
- Both GOOG and TBLA operate in Computer Software: Programming Data Processing (Technology), so they compete in similar markets.
- GOOG is the larger of the two at $4.22T, about 4726.4x TBLA ($892.5M).
- Over the past year, GOOG is up 32.8% and TBLA is up 13.0% - GOOG leads by 19.8 points.
- TBLA has been more active in the news (7 items in the past 4 weeks vs 1 for GOOG).
- GOOG has more recent analyst coverage (25 ratings vs 19 for TBLA).
- Company
- Alphabet Inc.
- Taboola.com Ltd.
- Price
- $337.22-2.22%
- $3.44-2.69%
- Market cap
- $4.22T
- $892.5M
- 1M return
- -1.98%
- -6.53%
- 1Y return
- +32.76%
- +12.99%
- Industry
- Computer Software: Programming Data Processing
- Computer Software: Programming Data Processing
- Exchange
- NASDAQ
- NASDAQ
- IPO
- 2004
- News (4w)
- 1
- 7
- Recent ratings
- 25
- 19
Alphabet Inc.
Alphabet Inc. provides online advertising services in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. The company offers performance and brand advertising services. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, such as ads, Android, Chrome, hardware, Google Maps, Google Play, Search, and YouTube, as well as technical infrastructure; and digital content. The Google Cloud segment offers infrastructure and data analytics platforms, collaboration tools, and other services for enterprise customers. The Other Bets segment sells internet and TV services, as well as licensing and research and development services. The company was founded in 1998 and is headquartered in Mountain View, California.
Taboola.com Ltd.
Taboola.com, Ltd., together with its subsidiaries, operates in artificial intelligence-based algorithmic engine platform in Israel, the United Kingdom, the United States, and internationally. It offers Taboola, a platform that partners with websites, devices, and mobile apps, collectively referred to as digital properties; recommend editorial content and advertisements on the open web; digital properties use Taboola's recommendation platform to achieve their business goals, such as driving new audiences to their sites and apps or increasing engagement with existing audiences. It also provides monetization opportunities to publishers. Taboola.com, Ltd. was founded in 2007 and is headquartered in New York, New York.
Latest GOOG
- Contracted Capacity Becomes Key Metric for AI Infrastructure Investors to Watch
- Rosenblatt resumed coverage on Alphabet
- UBS reiterated coverage on Alphabet with a new price target
- BMO Capital Markets reiterated coverage on Alphabet with a new price target
- Truist reiterated coverage on Alphabet with a new price target
- Cantor Fitzgerald reiterated coverage on Alphabet with a new price target
- Roth Capital reiterated coverage on Alphabet with a new price target
- DA Davidson reiterated coverage on Alphabet with a new price target
- Barclays reiterated coverage on Alphabet with a new price target
- Wells Fargo reiterated coverage on Alphabet with a new price target
Latest TBLA
- TBLA UPCOMING DEADLINE: Levi & Korsinsky Alerts Taboola.com Ltd. Stockholders of Securities Class Action - Contact the Firm
- Taboola to Announce Third Quarter Financial Results on November 4, 2026
- TBLA Shareholder Alert: Taboola.com Ltd. Securities Class Action Lawsuit - Investors Should Contact Levi & Korsinsky
- New Study: Advertisers Increasing Budgets to Attract New Audiences, But 81% Fail to Reach Them; Advertisers Cite an Increasingly Fragmented Consumer Journey as a Problem and 92% Would Reallocate Ad Spend to the Open Web to Reach Untapped Audiences, if Identity and Measurement Challenges Were Solved
- TBLA DEADLINE: Levi & Korsinsky Reminds Taboola.com Ltd. Investors of Upcoming Securities Class Action Deadline
- Taboola’s DeeperDive Wins 2026 AdExchanger Award for Excellence in Publisher Growth and Monetization
- Taboola Launches Realize ID to Overcome Data Fragmentation and Drive Incremental Growth for Performance Marketers; Advertisers See 2.4x Uplift in Conversion Efficiency
- Taboola to Acquire Dianomi, Significantly Bolstering its Ability to Provide Performance Advertisers with a Highly Specialized, Premium Ad Network Focused on Finance, Powered by Taboola’s Performance Advertising Platform Realize
- Taboola Announces Expanded Partnership with NBC News, One of the World’s Leading News Organizations, in Programmatic Display Advertising; Advancing Taboola's Vision to Become the "Economic Backbone of the Open Web"
- Chief Financial Officer Walker Stephen C covered exercise/tax liability with 113,073 units of Ordinary Shares, decreasing direct ownership by 4% to 3,047,361 units (SEC Form 4) (tax liability)