IPG vs TRKA

Interpublic Group of Companies Inc.

The Interpublic Group of Companies, Inc. provides advertising and marketing services worldwide. It operates in two segments, Integrated Agency Networks (IAN) and IPG DXTRA. The company offers consumer advertising, digital marketing, communications planning and media buying, public relations, and specialized communications disciplines, as well as data management services. It also provides various diversified services, including meeting and event production, sports and entertainment marketing, corporate and brand identity, and strategic marketing consulting. The company was formerly known as McCann-Erickson Incorporated and changed its name to The Interpublic Group of Companies, Inc. in January 1961. The Interpublic Group of Companies, Inc. was founded in 1902 and is headquartered in New York, New York.

Troika Media Group Inc.

Troika Media Group, Inc. a consultancy and consumer engagement company, provides integrated branding, marketing, research, and data science solutions worldwide. It offers media services and analytics platform, digital marketing, data analytics and reporting, media content for events and hospitality customers, sponsorship partnerships and advertising opportunities, analytics and big data; strategic media buying and planning, design and branding, market research and insights, brand strategy, 360 brand design, advertising and sponsorship integration, brand experience and fan engagement, content creation, and sonic branding and original music services, as well as design, animation, and post production studio services. The company also provides brand fundamentals development, brand voice and personality development, marketing strategy, public relations, crisis management, and physical and digital experiential services. It serves fashion, beauty, jewelry/watches, beverage alcohol, pharmaceuticals, entertainment, consumer goods, telco, tech, sports, and automotive industries, as well as non-profit organizations. The company was formerly known as M2 nGage Group, Inc. and changed its name to Troika Media Group, Inc. in July 2017. Troika Media Group, Inc. is based in Los Angeles, California.