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Compare · AFRM vs TRU

AFRM vs TRU

Side-by-side comparison of Affirm Holdings Inc. (AFRM) and TransUnion (TRU): market cap, price performance, sector, and recent activity on the wire.

Summary

  • Both AFRM and TRU operate in Finance: Consumer Services (Finance), so they compete in similar markets.
  • AFRM is the larger of the two at $25.48B, about 1.7x TRU ($15.40B).
  • Over the past year, AFRM is up 10.4% and TRU is down 14.8% - AFRM leads by 25.1 points.
  • AFRM has been more active in the news (19 items in the past 4 weeks vs 9 for TRU).
  • Both have 25 recent analyst ratings on file.
PerformanceAFRM+10.36%TRU-14.76%
2025-07-18+0.00%2026-07-17
MetricAFRMTRU
Company
Affirm Holdings Inc.
TransUnion
Price
$76.05-4.78%
$79.84-1.01%
Market cap
$25.48B
$15.40B
1M return
+1.83%
+15.85%
1Y return
+10.36%
-14.76%
Industry
Finance: Consumer Services
Finance: Consumer Services
Exchange
NASDAQ
NYSE
IPO
2021
2015
News (4w)
19
9
Recent ratings
25
25
AFRM

Affirm Holdings Inc.

Affirm Holdings, Inc. operates a platform for digital and mobile-first commerce in the United States and Canada. The company's platform includes point-of-sale payment solution for consumers, merchant commerce solutions, and a consumer-focused app. Its payments network and partnership with an originating bank, enables consumers to pay for a purchase over time with terms ranging from one to forty-eight months. As of September 30, 2020, the company had approximately 6,500 merchants integrated on its platform covering small businesses, large enterprises, direct-to-consumer brands, brick-and-mortar stores, and companies. Its merchants represent a range of industries, including sporting goods and outdoors, furniture and homewares, travel, apparel, accessories, consumer electronics, and jewelry. The company was founded in 2012 and is headquartered in San Francisco, California.

TRU

TransUnion

TransUnion provides risk and information solutions. The company operates in three segments: U.S. Markets, International, and Consumer Interactive. The U.S. Markets segment provides consumer reports, actionable insights, and analytics, such as credit and other scores, as well as technology solutions for businesses. These businesses use its services to acquire new customers; assess consumer ability to pay for services; identify cross-selling opportunities; measure and manage debt portfolio risk; collect debt; verify consumer identities; and investigate potential fraud. This segment serves various industry vertical markets, including financial services, healthcare, insurance, tenant and employment, collections, public sector, media, and other markets. The International segment offers credit reports, analytics, technology solutions, and other value-added risk management services; consumer services, which help consumers to manage their personal finances; and consumer credit reporting, insurance and auto information solutions, and commercial credit information services. This segment serves customers in financial services, retail credit, insurance, automotive, collections, public sector, and communications industries through direct and indirect channels. The Consumer Interactive segment provides credit reports and scores, credit monitoring, fraud protection and resolution, and financial management solutions that enable consumers to manage their personal finances and take precautions against identity theft. This segment offers its products through online and mobile interfaces, as well as through direct and indirect channels. The company serves customers in approximately 30 countries and territories, including North America, Latin America, Europe, Africa, India, and the Asia Pacific. The company was formerly known as TransUnion Holding Company, Inc. and changed its name to TransUnion in March 2015. TransUnion was founded in 1968 and is headquartered in Chicago, Illinois.

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