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Compare · AFRM vs UPST

AFRM vs UPST

Side-by-side comparison of Affirm Holdings Inc. (AFRM) and Upstart Holdings Inc. (UPST): market cap, price performance, sector, and recent activity on the wire.

Summary

  • Both AFRM and UPST operate in Finance: Consumer Services (Finance), so they compete in similar markets.
  • AFRM is the larger of the two at $25.48B, about 9.0x UPST ($2.82B).
  • Over the past year, AFRM is up 13.9% and UPST is down 61.5% - AFRM leads by 75.5 points.
  • AFRM has been more active in the news (15 items in the past 4 weeks vs 4 for UPST).
  • Both have 25 recent analyst ratings on file.
PerformanceAFRM+13.92%UPST-61.54%
2025-07-21+0.00%2026-07-17
MetricAFRMUPST
Company
Affirm Holdings Inc.
Upstart Holdings Inc.
Price
$76.05-4.78%
$29.50-4.38%
Market cap
$25.48B
$2.82B
1M return
+1.83%
-8.43%
1Y return
+13.92%
-61.54%
Industry
Finance: Consumer Services
Finance: Consumer Services
Exchange
NASDAQ
NASDAQ
IPO
2021
2020
News (4w)
15
4
Recent ratings
25
25
AFRM

Affirm Holdings Inc.

Affirm Holdings, Inc. operates a platform for digital and mobile-first commerce in the United States and Canada. The company's platform includes point-of-sale payment solution for consumers, merchant commerce solutions, and a consumer-focused app. Its payments network and partnership with an originating bank, enables consumers to pay for a purchase over time with terms ranging from one to forty-eight months. As of September 30, 2020, the company had approximately 6,500 merchants integrated on its platform covering small businesses, large enterprises, direct-to-consumer brands, brick-and-mortar stores, and companies. Its merchants represent a range of industries, including sporting goods and outdoors, furniture and homewares, travel, apparel, accessories, consumer electronics, and jewelry. The company was founded in 2012 and is headquartered in San Francisco, California.

UPST

Upstart Holdings Inc.

Upstart Holdings, Inc. operates a cloud- based artificial intelligence (AI) lending platform. The company's platform aggregates consumer demand for loans and connects it to its network of the company's AI- enabled bank partners. Its platform connects consumers, banks, and institutional investors through a shared AI lending platform. Upstart Holdings, Inc. was incorporated in 2012 and is headquartered in San Mateo, California.

Latest AFRM

Latest UPST