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Compare · RKT vs UPST

RKT vs UPST

Side-by-side comparison of Rocket Companies Inc. (RKT) and Upstart Holdings Inc. (UPST): market cap, price performance, sector, and recent activity on the wire.

Summary

  • Both RKT and UPST operate in Finance: Consumer Services (Finance), so they compete in similar markets.
  • RKT is the larger of the two at $42.16B, about 14.3x UPST ($2.96B).
  • Over the past year, RKT is up 8.2% and UPST is down 60.2% - RKT leads by 68.4 points.
  • RKT has been more active in the news (23 items in the past 4 weeks vs 7 for UPST).
  • Both have 25 recent analyst ratings on file.
PerformanceRKT+8.20%UPST-60.24%
2025-07-17+0.00%2026-07-16
MetricRKTUPST
Company
Rocket Companies Inc.
Upstart Holdings Inc.
Price
$14.91+2.09%
$30.85-2.25%
Market cap
$42.16B
$2.96B
1M return
+7.15%
-4.58%
1Y return
+8.20%
-60.24%
Industry
Finance: Consumer Services
Finance: Consumer Services
Exchange
NYSE
NASDAQ
IPO
2020
2020
News (4w)
23
7
Recent ratings
25
25
RKT

Rocket Companies Inc.

Rocket Companies, Inc. engages in the tech-driven real estate, mortgage, and eCommerce businesses in the United States and Canada. It operates in two segments, Direct to Consumer and Partner Network. The company's solutions include Rocket Mortgage, a mortgage lender; Amrock that provides title insurance, property valuation, and settlement services; Rocket Homes, a home search platform and real estate agent referral network, which offers technology-enabled services to support the home buying and selling experience; Rocket Auto, an automotive retail marketplace that provides centralized and virtual car sales support to national car rental and online car purchasing platforms; and Rocket Loans, an online-based personal loans business. Its solutions also include Core Digital Media, a digital social and display advertiser in the mortgage, insurance, and education sectors; Nexsys, a fintech company, which offers a suite of essential tech solutions for mortgage origination and closing processes through digitization and automation; Lendesk, a technology services company that provides a point of sale system for mortgage professionals and a loan origination system for private lenders; and Edison Financial, a digital mortgage startup. In addition, the company originates, closes, sells, and services agency-conforming loans. Rocket Companies, Inc. was founded in in 1985 and is headquartered in Detroit, Michigan. Rocket Companies, Inc. is a subsidiary of Rock Holdings, Inc.

UPST

Upstart Holdings Inc.

Upstart Holdings, Inc. operates a cloud- based artificial intelligence (AI) lending platform. The company's platform aggregates consumer demand for loans and connects it to its network of the company's AI- enabled bank partners. Its platform connects consumers, banks, and institutional investors through a shared AI lending platform. Upstart Holdings, Inc. was incorporated in 2012 and is headquartered in San Mateo, California.

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