Compare · RKT vs UPST
RKT vs UPST
Side-by-side comparison of Rocket Companies Inc. (RKT) and Upstart Holdings Inc. (UPST): market cap, price performance, sector, and recent activity on the wire.
Summary
- Both RKT and UPST operate in Finance: Consumer Services (Finance), so they compete in similar markets.
- RKT is the larger of the two at $31.35B, about 13.0x UPST ($2.41B).
- RKT has been more active in the news (14 items in the past 4 weeks vs 4 for UPST).
- Both have 25 recent analyst ratings on file.
Rocket Companies Inc.
Rocket Companies, Inc. engages in the tech-driven real estate, mortgage, and eCommerce businesses in the United States and Canada. It operates in two segments, Direct to Consumer and Partner Network. The company's solutions include Rocket Mortgage, a mortgage lender; Amrock that provides title insurance, property valuation, and settlement services; Rocket Homes, a home search platform and real estate agent referral network, which offers technology-enabled services to support the home buying and selling experience; Rocket Auto, an automotive retail marketplace that provides centralized and virtual car sales support to national car rental and online car purchasing platforms; and Rocket Loans, an online-based personal loans business. Its solutions also include Core Digital Media, a digital social and display advertiser in the mortgage, insurance, and education sectors; Nexsys, a fintech company, which offers a suite of essential tech solutions for mortgage origination and closing processes through digitization and automation; Lendesk, a technology services company that provides a point of sale system for mortgage professionals and a loan origination system for private lenders; and Edison Financial, a digital mortgage startup. In addition, the company originates, closes, sells, and services agency-conforming loans. Rocket Companies, Inc. was founded in in 1985 and is headquartered in Detroit, Michigan. Rocket Companies, Inc. is a subsidiary of Rock Holdings, Inc.
Upstart Holdings Inc.
Upstart Holdings, Inc. operates a cloud- based artificial intelligence (AI) lending platform. The company's platform aggregates consumer demand for loans and connects it to its network of the company's AI- enabled bank partners. Its platform connects consumers, banks, and institutional investors through a shared AI lending platform. Upstart Holdings, Inc. was incorporated in 2012 and is headquartered in San Mateo, California.
Latest RKT
- Redfin Reports List Prices Fall for the First Time Since March
- Redfin Reports Home Sellers Now Outnumber Buyers By 63%, the Biggest Gap in at Least 13 Years
- U.S. Pending Home Sales Sink Near 12-Year Low
- SEC Form 4 filed by Rocket Companies Inc.
- SEC Form 4 filed by Rocket Companies Inc.
- SEC Form 4 filed by Rocket Companies Inc.
- SEC Form 4 filed by Rocket Companies Inc.
- SEC Form 4 filed by Rocket Companies Inc.
- SEC Form 4 filed by Rocket Companies Inc.
- Redfin Report: U.S. Housing Costs Could Return to "Normal" Within 5 Years
Latest UPST
- Credit Union of Denver Partners with Upstart to Expand Access to Personal Lending
- Upstart to Announce Third Quarter 2026 Results on November 3, 2026
- Upstart Publishes September 2026 Originations and Latest UMI
- KBRA Assigns Preliminary Ratings to Upstart Securitization Trust 2026-4
- Commonwealth Credit Union Expands Partnership with Upstart into HELOC and Indirect Auto Lending
- Chief Executive Officer Gu Paul bought $1,277,500 worth of shares (50,000 units at $25.55) (SEC Form 4)
- President, Capital& Enterprise Datta Sanjay exercised 300,000 shares at a strike of $1.35 and sold $3,166,197 worth of shares (116,000 units at $27.29), increasing direct ownership by 63% to 476,578 units (SEC Form 4)
- Loop Capital initiated coverage on Upstart with a new price target
- Upstart Publishes August 2026 Originations and Latest UMI
- Officer Mirgorodskaya Natalia sold $27,417 worth of shares (913 units at $30.03) as part of a pre-agreed trading plan, decreasing direct ownership by 2% to 35,875 units (SEC Form 4)