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Compare · HUBS vs UPWK

HUBS vs UPWK

Side-by-side comparison of HubSpot Inc. (HUBS) and Upwork Inc. (UPWK): market cap, price performance, sector, and recent activity on the wire.

Summary

  • Both companies sit in the Technology sector. HUBS focuses on Computer Software: Prepackaged Software, while UPWK focuses on EDP Services.
  • HUBS is the larger of the two at $11.42B, about 8.9x UPWK ($1.28B).
  • Over the past year, HUBS is down 61.5% and UPWK is down 21.1% - UPWK leads by 40.4 points.
  • UPWK has been more active in the news (6 items in the past 4 weeks vs 5 for HUBS).
  • HUBS has more recent analyst coverage (25 ratings vs 24 for UPWK).
PerformanceHUBS-61.53%UPWK-21.09%
2025-05-01+0.00%2026-05-01
MetricHUBSUPWK
Company
HubSpot Inc.
Upwork Inc.
Price
$239.96+8.24%
$10.49+1.50%
Market cap
$11.42B
$1.28B
1M return
-1.26%
-5.96%
1Y return
-61.53%
-21.09%
Industry
Computer Software: Prepackaged Software
EDP Services
Exchange
NYSE
NASDAQ
IPO
2014
2018
News (4w)
5
6
Recent ratings
25
24
HUBS

HubSpot Inc.

HubSpot, Inc. provides a cloud-based customer relationship management (CRM) platform for businesses in the Americas, Europe, and the Asia Pacific. The company's CRM platform includes marketing, sales, service, and content management systems, as well as integrated applications, such as search engine optimization, blogging, website content management, messaging, chatbots, social media, marketing automation, email, predictive lead scoring, sales productivity, ticketing and helpdesk tools, customer NPS surveys, analytics, and reporting. It also offers professional, as well as phone and/or email and chat based support services. It serves mid-market business-to-business companies. HubSpot, Inc. was incorporated in 2005 and is headquartered in Cambridge, Massachusetts.

UPWK

Upwork Inc.

Upwork Inc., together with its subsidiaries, operates an online talent marketplace that enables businesses to find and work with various independent professionals and agencies in the United States, India, the Philippines, and internationally. The company's platform provides access to talent with various skills across a range of categories, including sales and marketing, customer service, data science and analytics, design and creative, web, mobile, and software development. Its platform also enables clients to streamline workflows, such as talent sourcing, outreach, and contracting. The company's platform offers access to various functionalities for remote engagements with freelancers comprising communication and collaboration, time tracking, invoicing, and payment. Its marketplace offerings include Upwork Basic, Upwork Plus, Upwork Business, Upwork Enterprise, and Upwork Payroll, as well as managed and internet escrow agency services. The company was formerly known as Elance-oDesk, Inc. and changed its name to Upwork Inc. in May 2015. Upwork Inc. was incorporated in 2013 and is headquartered in Santa Clara, California.