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CRM vs WK

Side-by-side comparison of Salesforce Inc. (CRM) and Workiva Inc. (WK): market cap, price performance, sector, and recent activity on the wire.

Summary

  • Both CRM and WK operate in Computer Software: Prepackaged Software (Technology), so they compete in similar markets.
  • CRM is the larger of the two at $167.27B, about 55.0x WK ($3.04B).
  • Over the past year, CRM is down 34.9% and WK is down 30.2% - WK leads by 4.7 points.
  • CRM has been more active in the news (7 items in the past 4 weeks vs 4 for WK).
  • CRM has more recent analyst coverage (25 ratings vs 17 for WK).
PerformanceCRM-34.90%WK-30.15%
2025-04-30+0.00%2026-04-30
MetricCRMWK
Company
Salesforce Inc.
Workiva Inc.
Price
$174.57-3.68%
$52.49-2.63%
Market cap
$167.27B
$3.04B
1M return
-6.44%
-11.99%
1Y return
-34.90%
-30.15%
Industry
Computer Software: Prepackaged Software
Computer Software: Prepackaged Software
Exchange
NYSE
NYSE
IPO
2004
2014
News (4w)
7
4
Recent ratings
25
17
CRM

Salesforce Inc.

salesforce.com, inc. develops enterprise cloud computing solutions with a focus on customer relationship management worldwide. The company offers Sales Cloud to store data, monitor leads and progress, forecast opportunities, and gain insights through analytics and relationship intelligence, as well as deliver quotes, contracts, and invoices. It also provides Service Cloud, which enables companies to deliver personalized customer service and support, as well as a field service solution that enables companies to connect agents, dispatchers, and mobile employees through a centralized platform, which helps to schedule and dispatch work, and track and manage jobs in real-time. In addition, the company offers Marketing Cloud to plan, personalize, and optimize one-to-one customer marketing interactions; and Commerce Cloud, which enables companies to enhance engagement, conversion, revenue, and loyalty from their customers. Further, it provides Customer 360 Platform that offers no-code to pro-code Platform-as-a-Service tools for building, securing, integrating, and managing the business apps; MuleSoft Anypoint Platform enables customers to connect any system, application, data, or device; Quip collaboration platform, which combines documents, spreadsheets, apps, and chat with live CRM data; and Tableau and Einstein Analytics, provides analytical technology to customers. Additionally, the company offers various solutions for financial services, healthcare and life sciences, manufacturing, consumer goods, government, and philanthropy. The company also provides professional services and education services, including instructor-led and online courses; and support and adoption programs. It provides its services through direct sales; and consulting firms, systems integrators, and other partners. Salesforce and Siemens has a strategic partnership. The company was founded in 1999 and is headquartered in San Francisco, California.

WK

Workiva Inc.

Workiva Inc., together with its subsidiaries, provides cloud-based compliance and regulatory reporting solutions worldwide. The company offers Workiva platform that offers controlled collaboration, data linking, data integrations, granular permissions, process management, and full audit trail services; and provides tools that enables customers to connect data from enterprise resource planning, governance risk and compliance, human capital management, and customer relationship management systems, as well as from other third-party cloud and on-premise applications. It serves public and private companies, government agencies, and higher-education institutions. Workiva Inc. was founded in 2008 and is headquartered in Ames, Iowa.

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