RRD vs WPP

R.R. Donnelley & Sons Company

R.R. Donnelley & Sons Company, an integrated communications provider, enables organizations to create, manage, deliver, and optimize their multichannel marketing and business communications. Its Business Services segment offers commercial printing products and branded materials, including manuals, publications, brochures, business cards, flyers, post cards, posters, and promotional items; and packaging solutions comprising rigid boxes and in-box print materials for clients in the consumer electronics, healthcare and life sciences, cosmetics, and consumer packaged goods industries. It also provides customer billings, financial statements, healthcare communications, and insurance document statement printing services; and distribution, shipping, healthcare, durable goods, promotional, and consumer product goods packaging labels. In addition, this segment offers workflow design, assembly, configuration, kitting, and fulfillment services for clients in the consumer electronics, telecommunications, life sciences, cosmetics, education, and industrial industries. Further, it provides invoices, order, and business forms that support the private and public sectors; and outsourcing services, such as creative services, research and analytics, financial management, and other services for legal providers, insurance, telecommunications, utilities, retail, and financial services companies. The company's Marketing Solutions segment offers direct marketing, such as audience segmentation, creative development, program testing, print production, postal optimization, and performance analytics for large-scale personalized direct mail programs; and in-store marketing, digital print, kitting, fulfillment, digital, and creative solutions and list services. It operates in the United States, Asia, Europe, and internationally. The company was founded in 1864 and is headquartered in Chicago, Illinois.

WPP plc

WPP plc, a creative transformation company, provides communications, experience, commerce, and technology services in North America, the United Kingdom, Western Continental Europe, the Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe. The company operates through three segments: Global Integrated Agencies, Public Relations, and Specialist Agencies. It engages in the planning and creation of marketing and branding campaigns; design and production of advertisements across all media; and provision of media buying services, including strategy and business development, media investment, data and technology, and content. The company also advises to clients who are seeking to communicate with a range of stakeholders from consumers to governments and the business and financial communities. WPP plc was founded in 1985 and is based in London, the United Kingdom.