CRM vs XM

Salesforce Inc.

salesforce.com, inc. develops enterprise cloud computing solutions with a focus on customer relationship management worldwide. The company offers Sales Cloud to store data, monitor leads and progress, forecast opportunities, and gain insights through analytics and relationship intelligence, as well as deliver quotes, contracts, and invoices. It also provides Service Cloud, which enables companies to deliver personalized customer service and support, as well as a field service solution that enables companies to connect agents, dispatchers, and mobile employees through a centralized platform, which helps to schedule and dispatch work, and track and manage jobs in real-time. In addition, the company offers Marketing Cloud to plan, personalize, and optimize one-to-one customer marketing interactions; and Commerce Cloud, which enables companies to enhance engagement, conversion, revenue, and loyalty from their customers. Further, it provides Customer 360 Platform that offers no-code to pro-code Platform-as-a-Service tools for building, securing, integrating, and managing the business apps; MuleSoft Anypoint Platform enables customers to connect any system, application, data, or device; Quip collaboration platform, which combines documents, spreadsheets, apps, and chat with live CRM data; and Tableau and Einstein Analytics, provides analytical technology to customers. Additionally, the company offers various solutions for financial services, healthcare and life sciences, manufacturing, consumer goods, government, and philanthropy. The company also provides professional services and education services, including instructor-led and online courses; and support and adoption programs. It provides its services through direct sales; and consulting firms, systems integrators, and other partners. Salesforce and Siemens has a strategic partnership. The company was founded in 1999 and is headquartered in San Francisco, California.

Qualtrics International Inc.

Qualtrics International Inc. provides an experience management platform for organizations to design, manage, and improve customer, employee, product, and brand experiences of businesses. The company offers Qualtrics XM Platform, a system of action that allows organizations to design new breakthrough experiences; and continuously improve broken experiences through identifying issues, addressing the root cause, and then overhauling processes before they manifest as lower trending satisfaction scores. The company's customer experience products include digital customer experience software and voice of the customer software; and employee experience products include employee engagement software, 360-degree feedback and performance review software, and employee pulse survey software, as well as offers design experience software. Its brand experience management products include brand tracking software and advertising testing tools; product experience management products include pricing research software, market segmentation software, and concept testing tool. The company also provides experience management (XM) platform products, including XM Directory, Qualtrics iQ, and xFlow; platform security products; and survey tolls. It serves organizations in retail, healthcare, financial services, travel and hospitality, B2B, government, media, airlines, and automotive industries worldwide. The company was founded in 2002 and is headquartered in Provo, Utah. Qualtrics International Inc. operates as a subsidiary of SAP America, Inc.