VIZIO Inks Deal with TransUnion to Expand Household Connect and Better Link TV and Mobile Ads for Omnichannel Activation Strategies
Advertisers Can Now Leverage VIZIO's Proprietary Inscape Audience Data to Connect 19 Million Smart TV Households With Millions of Computers, Tablets and Mobile Devices
VIZIO (NYSE:VZIO) today unveiled an expansion of its Household Connect cross-device advertising platform that gives marketers the ability to extend their campaigns beyond the TV to millions of additional touchpoints and devices.
The expansion is fueled by a partnership with TransUnion (NYSE:TRU) to incorporate their TruAudience® Identity and Data Marketplace into the Household Connect platform, building on VIZIO's partnership with Yahoo (formerly Verizon Media). VIZIO will continue to evolve the offering with additional b
