Akamai Launches Brand Guardian to Help Enterprises Combat Automated Fraud
CAMBRIDGE, Mass., March 25, 2026 (GLOBE NEWSWIRE) -- Akamai (NASDAQ:AKAM) today introduced Akamai Brand Guardian. This evolution of Akamai Brand Protector adds proactive, AI-powered capabilities that can help global enterprises identify and manage brand impersonation at scale.
Scammers are exploiting the widespread availability of generative AI to deploy sophisticated fake websites and digital identities in seconds, making it nearly impossible for businesses to keep pace using manual discovery methods. For companies in sectors like financial services, retail, and healthcare, these fraudulent sites threaten digital integrity, which often leads to lost revenue and damaged customer relationships. Akamai Brand Guardian addresses this challenge by replacing reactive responses with continuous, AI-powered monitoring and risk-based enforcement. This approach helps shield organizations from the velocity of modern brand abuse with automated takedowns that are performed with 99.99% accuracy.
"Automation has fundamentally changed how scammers operate, turning detecting fake sights into a high-stakes game of Whac-A-Mole for security teams," said Sean Lyons, Senior Vice President and General Manager of Application and Infrastructure Security at Akamai. "Akamai Brand Guardian provides security and legal teams with the visibility they need to stay ahead of these threats. By using AI to monitor the internet, we help our customers identify and remove fraudulent content much faster than was previously possible."
Akamai Brand Guardian uses the company's extensive visibility into global internet traffic to find and assess threats. By integrating brand protection capabilities into the broader security workflow, Akamai helps organizations:
- Detect threats automatically: AI-driven monitoring scans the internet for fraudulent assets and look-alike domains, identifying them before customers can report them.
- Prioritize high-value risks: The solution uses real-time data to highlight which threats pose the most significant risk to the business, allowing teams to focus their efforts on the most impactful attacks.
- Accelerate response times: Automated workflows help teams investigate and automatically take down fraudulent sites quickly, accelerating response times to match the pace at which scammers generate them.
- Build a more complete defense: Integrating brand abuse data with broader security insights gives companies a clearer, more comprehensive picture of their overall digital risks.
Brand Guardian uses refined AI models to ensure that the alerts received by security teams are accurate, actionable, and focused on protecting the customer experience.
Akamai Brand Guardian is available now for enterprises looking to secure their digital presence. To learn more about how Akamai helps businesses manage automated fraud, visit our website.
About Akamai
Akamai is the cybersecurity and cloud computing company that powers and protects business online. Our market-leading security solutions, superior threat intelligence, and global operations team provide defense in depth to safeguard enterprise data and applications everywhere. Akamai's full-stack cloud computing solutions deliver performance and affordability on the world's most distributed platform. Global enterprises trust Akamai to provide the industry-leading reliability, scale, and expertise they need to grow their business with confidence. Learn more at akamai.com and akamai.com/blog, or follow Akamai Technologies on X and LinkedIn.
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This press release was published by a CLEAR® Verified individual.
