Alliance Data Systems Corporation filed SEC Form 8-K: Entry into a Material Definitive Agreement, Regulation FD Disclosure, Financial Statements and Exhibits

Item 1.01. Entry into a Material Definitive Agreement.

On March 28, 2022, Comenity Bank (“Bank”), a wholly-owned subsidiary of Bread Financial Holdings, Inc. (the “Company”), entered into that certain Private Label and Co-Brand Credit Card Program Agreement (the “Agreement”) with Victoria’s Secret Stores, LLC, L Brands Direct Fulfillment, LLC, VSPR Store Operations LLC, Lone Mountain Factoring, LLC, and Far West Factoring, LLC (collectively, “VS”).  The Agreement provides for both a new co-brand credit card program and the renewal of the existing private label credit card program between the parties.  Subject to certain exceptions, the Agreement has a term of seven years following the launch of the co-brand credit card program and replaces that certain existing Private Label Credit Card Program Agreement, dated June 29, 2018, as amended, between Bank and VS.   

The description of the Agreement herein is qualified in its entirety by reference to the full text of the Agreement, a copy of which is attached as Exhibit 10.1 hereto and incorporated by reference herein.

*  Pursuant to Item 601 (b)(10)(iv) of Regulation S-K, certain identified information has been excluded from this exhibit because it is both not material and would likely cause competitive harm to the registrant if publicly disclosed. Schedules have been omitted pursuant to Item 601(a)(5) of Regulation S-K. Registrant hereby undertakes to furnish supplementally an unredacted copy of the exhibit or a copy of any omitted schedule upon request by the U.S. Securities and Exchange Commission.