New and existing customers get our best deal on the new iPhone Duo, up to $1200 off, with eligible trade-in.¹

Key Takeaways:

More confidence with America's Best Guarantee: a promise to always do our best by customers, and to make it right if we don't—when the connection matters, it has to be AT&T.
More performance: Experience iPhone on America's largest wireless² and fiber³ networks, with enhanced network intelligence and near real time insights to keep customers connected to the right network at the right time.
More value and flexibility: New and existing customers can upgrade or switch to AT&T and get up to $1200 off with eligible iPhone trade-in.¹ With AT&T Next Up Anytime^® customers can get the latest iPhone model every year and save with Unlimited Your Way plans that let you mix and match by line to fit every need and budget. Plus, consumers who switch to AT&T get up to $800 to pay off their current device.⁴

DALLAS, Oct. 9, 2026 /CNW/ --

What's New: AT&T is adding iPhone Duo to the latest iPhone lineup, including iPhone 18 Pro, and iPhone 18 Pro Max — available on our intelligent, reliable network, backed by the AT&T Guarantee^®. iPhone Duo will be available for pre-order on Friday, Oct. 16, with general availability on Friday, Oct. 23. New and existing customers can both get up to $1200 off with eligible trade-in.¹ Plus, customers who switch to AT&T get up to $800 to pay off their current device.⁴ With AT&T Next Up Anytime, customers can get the latest iPhone every year. With Unlimited Your Way, customers get value packed plans with the choice and flexibility to mix and match per line. Paired with AT&T's powerful combination of fiber and wireless, iPhone Duo helps make connectivity simple, seamless and reliable at home, at work and on the go.

Intelligent Network: AT&T is building America's strongest network, combining fiber and 5G into a resilient, seamless experience that makes advanced connectivity simple, with choices for everyone. Our network supports technologies that have only been imagined, delivers incredible speeds, and acts as its own backup—meaning customers stay connected no matter where they are.

At AT&T, fiber is our foundation, and we're deploying it faster than anyone—laying enough fiber each month to span the distance between New York and LA. As America's largest fiber internet provider,⁵ that fiber also connects the cell towers that deliver our powerful 5G wireless connectivity that keeps your iPhone Duo connected to every call, message and stream when on-the-go.

The AT&T Guarantee: Customers want the newest and the best devices. They also want a carrier confident enough to promise a connection they can count on, the deals they want, and the prompt, friendly service they deserve. We are committed to delivering on these promises, and if we fall short, we proactively make it right with America's Best Guarantee.

AT&T's Best Deals: New and existing customers get our best deal on the new iPhone Duo, up to $1200 off with eligible trade-in.¹ Plus, customers who switch to AT&T get up to $800 to pay off their current device balance.⁴ They can also save $200 per line when ordering online.⁵

Plans for Everyone: AT&T is committed to delivering plans for everyone, unlike other providers. Our Unlimited Your Way customers have the ability to pick a plan that is right for each person in the family. Plans include:

Unlimited talk, text and data in and between the U.S., Canada and Mexico⁶
At least 5 GB of high-speed data per line
Up to 250 GB of hotspot data per line⁷
AT&T 5G access⁸
AT&T Active Armor^® mobile security⁹

Quotable: "We're committed to delivering the best customer experience, and we can't wait for customers to experience iPhone Duo and its breakthrough design on our intelligent, reliable network," said Jenifer Robertson, executive vice president and general manager, AT&T Consumer. "From our flexible plans and competitive offers to expert care, our goal is to make it simple for people to connect to what matters most on any device – including the new iPhone Duo. With AT&T, customers can get Apple's most advanced iPhone lineup yet, powered by the strength of our fiber and wireless network, all backed by America's Best Guarantee."

Business Customers: New and existing AT&T Business customers can also take advantage of the above deals on the latest iPhone models. Business customers can also complement a new device with business accessories and take advantage of our Trade-in Program to save even more as they upgrade.

FirstNet Ready: We are also giving America's first responders the best iPhone deals with FirstNet^®, Built with AT&T—the only network built with and for public safety. And since the new iPhone models are FirstNet Ready^®, first responders will have truly dedicated coverage and capacity when they need it and unique benefits like always-on priority and preemption across Band 14 spectrum and all AT&T commercial bands, helping them save lives and protect their communities no matter the emergency. Individual responders on FirstNet can learn more about FirstNet here and save up to 20% for their family members with AT&T.¹⁰

The latest iPhone models:

iPhone Duo is the first foldable iPhone, featuring a breakthrough design that's beautiful, versatile, and durable. iPhone Duo opens to a large 7.6-inch inner display for viewing content, gaming, and multitasking, and closes to a compact, pocketable 5.4-inch outer display. Built to last with an innovative hardware design and precision hinge, iPhone Duo is powered by A20 Pro to deliver pro performance and impressive all-day battery life, and offers an advanced camera system, with the folding design unlocking fun new ways to use the camera that aren't possible on any other iPhone. iOS 27 is also reimagined for the versatile ways users can interact with iPhone Duo.

iPhone 18 Pro and iPhone 18 Pro Max offer the new 48MP Fusion Main camera with variable aperture, the most advanced camera Apple has ever made, and new Pro controls let users customize their experience. Powered by A20 Pro, iPhone 18 Pro and iPhone 18 Pro Max deliver huge leaps in battery life and performance. iPhone Duo and iPhone 18 Pro models feature Apple Intelligence¹¹ and Siri AI,¹² an entirely new version of Siri, rolling out in beta in English with iOS 27, to bring AI capabilities together with a user's personal context to become an intelligent personal hub with privacy and security at the core. iPhone Duo is available in two refined colors: star white and night sky. iPhone 18 Pro and iPhone 18 Pro Max are available in four elegant finishes: black, silver, glacier, and an all-new burgundy.

iPhone Duo and iPhone 18 Pro models feature eSIM¹³, offering greater flexibility, better security, and seamless connectivity compared to traditional physical SIM cards, plus more battery life on eSIM-only models. iPhone Duo features an eSIM-only design that saves internal space to maximize battery capacity. eSIM-only models of iPhone 18 Pro and iPhone 18 Pro Max similarly take advantage of the space formerly occupied by the physical SIM with a larger battery that provides two additional hours of video playback.

New and existing customers can shop in store, online at ATT.com, or on the all-new AT&T app, available on the App Store.

For more details on Apple products, please visit www.apple.com.

Related articles on TechBuzz by AT&T:

Frequently Asked Questions

What is the AT&T Guarantee?

We value our customers, and we believe that connecting changes everything. We're committed to providing dependable connectivity with the deals you want, and the service you deserve, guaranteed, or we'll make it right.

With the AT&T Guarantee, customers can expect:

Connectivity you depend on. In the rare event of a network outage, we'll automatically credit your bill. And, when you have AT&T Fiber with Wireless we provide Internet Backup for no extra cost. Guaranteed.¹⁴
Deals you want. Our best deals on smartphones don't require the most expensive plan.¹⁵And no hidden fees or equipment charges with fiber. Guaranteed.
Prompt, friendly service you deserve. Speak to a friendly expert within five minutes or schedule a callback at a time that you choose.¹⁶ Plus, same or next day fiber technician availability. Guaranteed.

What is AT&T Next Up Anytime?

Next Up Anytime is AT&T's smartphone upgrade option, created for early adopters who want the flexibility to upgrade their phone sooner.

For an extra $10/mo., you can upgrade your phone as soon as you've made your first installment payment.¹⁷ Then you can turn in your device and upgrade your phone to a new one when it's convenient for you:

What does Next Up Anytime get you?

First, incredible smartphone deals. Just upgrade to the latest phone once you've paid 33% of your existing installment plan.

Or, if you really can't wait, you can upgrade once you've made one installment payment and the first Next Up Anytime payment.

What's better than that? You can upgrade up to three times per year.

Also, Next Up Anytime is available for new smartphones with any of our AT&T Wireless plans.

What is AT&T Fiber?

Fiber optic internet uses thin glass cables and light to send data, allowing for hyper fast speeds.

There are several key benefits to choosing fiber internet:

Fast speeds: Fiber internet can reach speeds that make it ideal for streaming HD videos, online gaming, and using many devices at once.
Equal upload and download speeds: As customers game, stream, share, and rely more on AI-enabled applications, symmetrical speeds are becoming increasingly important to the connectivity experience. With the nation's largest fiber network, AT&T Fiber delivers the equally fast upload and download speeds customers need at home for a more seamless experience.
Reliable connectivity: Fiber internet offers consistent speeds even during busy times when many people are online. This means fewer interruptions and a smoother online experience.

Fiber optic internet offers fast, reliable, and consistent service, making it one of the best choices for anyone who wants a top-quality home internet connection.

What are the benefits of choosing AT&T?

Whether you need reliable wireless service, great home internet, or both, AT&T delivers. AT&T Wireless helps you stay in touch with multiple plans to choose from. AT&T Fiber keeps your home connected with superfast speeds. We are the first and only provider to have a guarantee that includes both wireless and fiber networks.

At home, or on the go, AT&T delivers the fastest speeds across home internet and wireless. With America's largest wireless and fiber networks,¹⁸ AT&T already brings together two of the strongest connectivity assets in the industry: AT&T Fiber and wireless. Now, new analysis by Ookla of Speedtest Intelligence data shows customers who subscribe to both have the fastest converged experience in the nation.¹⁹

AT&T has the fastest upload speeds in America. Opensignal's first-ever Converged Report shows that AT&T wins the nation's fastest converged upload speeds by a wide margin. AT&T's converged upload speeds were more than twice as fast as the closest competitor. AT&T Fiber ranked #1 in both upload and download speeds, outperforming other fiber, cable and fixed wireless competitors by double digits. As AI becomes a bigger part of everyday life, upload speed is becoming increasingly important to a seamless connectivity experience. A recent broadband report showed that upstream usage grew faster than other broadband usage metrics in 2025.

Can I try AT&T Wireless for free?

Yes, you can download the AT&T app to test drive our network while keeping your current wireless service, cell phone, and phone number. No credit card required. It's a simple process—download the AT&T app, sign up in minutes, activate a new eSIM, and enjoy a risk-free trial for 30 days

What is AT&T ActiveArmor?

AT&T ActiveArmor^® gives you 24/7 protection you can count on, whether at home or on the go. It combines comprehensive network protection with built-in, patented security technology that detects and prevents threats. Both of our security apps—one for mobile and one for AT&T internet—are designed to help stop fraudsters in their tracks, alert you about potential threats—so you can talk, text, and browse with greater confidence. We block or label more than 2 billion robocalls per month!

What are the best trade-in, upgrade, or preorder offers and eligibility rules?

AT&T makes it easy to get the latest smartphone with offers designed to deliver great value. Explore current trade-in deals, pricing, and upgrade eligibility to find the device that's right for you.

How do I transfer an eSIM, port my number, or add a second line?

AT&T makes it easy to bring your number, move your eSIM to a new device or add a line to your account. Whether you're adding service for a family member or setting up a new device, you'll find the tools and support you need online.

What are the best current smartphone deals and prices?

AT&T offers a range of deals on the latest smartphones, giving customers the choice and value they need. Explore current offers, pricing and financing options to find the right phone for your needs.

How do phone models, generations, specifications, and product tiers compare?

From camera features and battery life to display size and performance, every smartphone offers something different. AT&T's comparison tools can help you explore key features across devices so you can choose the iPhone that's right for you.

How can I switch and save with AT&T?

Switching to AT&T is simple. Customers get the choice, value, and experience only AT&T can deliver—from an intelligent network that performs to America's Best Guarantee. Customers who bring their number to AT&T may qualify for special offers and savings designed to make it easy to switch and stay connected.

FirstNet and the FirstNet logo are registered trademarks and service marks of the First Responder Network Authority. All other marks are the property of their respective owners.

¹Up to $1,200 off after 36 monthly credits. Req's trade-in of an eligible smartphone with min. trade-in value $230 or more. Req. min. $1,999.99 on installment plan and activation on AT&T Premium 2.0 plan (min. $100/mo. + taxes & fees; before discounts). Other offers avail. based on device, plan, trade-in combo. Not all plans qualify. Well-qualified customers. Credits start w/in 3 bills. If svc cancelled, credits stop & device balance due. For new lines, if svc. on other lines cancelled w/in 90 days credits stop. No credit for optional $10/mo. Next Up Anytime upgrade feature. $35 Activation/Upgrade, additional fees, taxes & other charges, & restrictions apply. Subject to change. See att.com/iphone for more details.

²Compares cellular networks, excluding satellite.

³Based on the number of fiber to the home households using publicly available data.

⁴Requires port-in of new line(s) and eligible postpaid service. Up to $800 via reward card (redemption required). Reward Card amount based on remaining balance owed on your competing wireless provider smartphone (up to $800/line, up to 10 lines). Must submit most recent bill within 60 days of activation; card delivered w/in 8-10 weeks. $35 Activ./line, add'l fees, & other charges, & restr's apply. Subject to change.

⁵Limited Time Offer. Online Only. Requires activation of a new line of wireless service (voice & data). Discounts: Up to $200 off after 36 monthly bill credits ($5.56/mo. for 36 months). Purchase Requirements: Eligible smartphones must be purchased at full price ("No Commit"), or bring your own compatible, unlocked smartphone ("BYOD"), or purchased on a qualifying 0% APR 36-month installment plan ("New Smartphone"). For New Smartphone, $0 down is available for well-qualified customers; others may require a down payment. Tax on full retail price due at sale. Activation/upgrade fee of $35 applies. Credits: Credits start within 3 bills and are applied in equal amounts over 36 months. For BYOD, tax on wireless service, if any, is calculated after application of monthly bill credit. To get all credits, No-Commit/BYOD/New Smartphone must keep eligible service for 36 months after credits start and New Smartphone must remain on installment agreement. If wireless service is canceled, promo credits will stop, and the remaining balance on a New Smartphone must be paid. For new lines, must not cancel service on any other line within 90 days or credits may stop. If customer upgrades or pays up/off the installment agreement on New Smartphone early, the credits may stop. Eligible Plans: The offer requires a postpaid unlimited voice and data plan starting at $60/mo. plus taxes and fees before discounts. AT&T may temporarily slow data speeds if the network is busy. See att.com/unlimited for current unlimited plans. Value Plus, Value Plus VL, and Value Plus Unlimited plans are not eligible. LIMITS: Limit one (1) bill credit offer per eligible new line.

⁶AT&T may temporarily slow data speeds if the network is busy. Roaming may be at 2G speeds

⁷After allotted hotspot data (based on plan), speeds slowed to a max. of 128Kbps

⁸AT&T 5G requires compatible device. 5G coverage not available everywhere. Learn more at att.com/5Gforyou.

⁹Requires compatible device/service and download of ActiveArmor app. Other terms and restrictions apply. Visit att.com/legal/terms.activeArmorMobileSecurity for details

¹⁰Available only to verified FirstNet Subscriber Paid users. For more information, see firstnet.com/firstnetandfamily.

¹¹Apple Intelligence is available with Siri settings and device language set to Chinese (simplified), Chinese (traditional), Danish, Dutch, English, French, German, Italian, Japanese, Korean, Norwegian, Portuguese, Spanish, Swedish, Turkish, or Vietnamese. Some features may not be available in all regions or languages. Some devices may not be available in all regions. Siri AI is rolling out in beta with iOS 27 and requires an Apple Intelligence-enabled device set to a supported language. Available in English to start. Siri AI will not be initially available in the EU on iOS. Certain Apple Intelligence features that rely on server-side models are subject to daily usage limits, including but not limited to Siri AI, intelligent photo editing tools, Image Playground, and AFM 3 Cloud models in Shortcuts. Daily limits may vary by feature, request complexity, system demand, system policies, and other factors. Expanded access to such features will be available for a fee in the future. Use of these features is subject to Apple Intelligence terms and conditions. Learn more at apple.com/apple-intelligence. Siri AI is not available for users under 13.

¹²Siri AI will not be available initially in the EU on iOS, iPadOS, and watchOS. Features that rely on Siri AI will also not be available in the EU on iOS, iPadOS, and watchOS. Apple is working hard to find a path forward that preserves its users' privacy and security.

¹³Use of an eSIM requires a carrier that supports eSIM and a wireless service plan. See carrier for details. To learn more, visit apple.com/esim.

¹⁴Credit for fiber and Internet Air downtime lasting 20 minutes or more; or for wireless and downtime lasting 60 minutes or more caused by a single incident impacting 8 or more towers. Must be connected to impacted tower at onset of outage. Restrictions and exclusions apply. Internet Backup: Fiber internet only. Requires eligible wireless service, activation, and power source; speeds vary; AT&T may slow data speeds if the network is busy. Backup may not be available in all locations. See att.com/guarantee for full details.

¹⁵Offers vary by device. Restrictions may apply.

¹⁶Five minutes begins once customer is routed to support assistance. AT&T Fiber and postpaid wireless customers only. For small business customers, learn more about the AT&T Guarantee at att.com/businessguarantee ^.

¹⁷Req's elig. smartphone on the AT&T Installment Plan with extra $10/mo. Next Up Anytime feature, qual. credit and elig. svc. Upgrade eligible for smartphone deals with qual. turn-in and 33% of device balance paid. Must re-add Next Up Anytime on new smartphone installment. If Next Up Anytime is canceled, promotional credits on new smartphone will stop. Offers vary by device. Limits & restr's apply

¹⁸Largest Wireless: Compares cellular networks, excluding satellite. Largest Fiber: Based on the number of fiber to the home households using publicly available data.

¹⁹Based on Ookla^® Speedtest Intelligence^® data, United States, 1H 2026. See https://www.ookla.com/research/reports/united-states-converged-report-h1-2026 for details. All rights reserved.

About AT&T

We help more than 100 million U.S. families, friends and neighbors, plus nearly 2.5 million businesses, connect to greater possibility. From the ﬁrst phone call 150 years ago to our 5G wireless and multi-gig internet oﬀerings today, we @ATT innovate to improve lives. For more information about AT&T Inc. (NYSE:T), please visit us at about.att.com. Investors can learn more at investors.att.com.

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