SHANGHAI, China, May 17, 2022 (GLOBE NEWSWIRE) -- Baozun Inc. (NASDAQ:BZUN) ("Baozun" or the "Company"), the leading brand e-commerce service partner that helps brands execute their e-commerce strategies in China, today announced the release of its 2021 annual sustainability report (the "Sustainability Report"), which highlights the Company's efforts and accomplishments in environmental sustainability, social responsibility and corporate governance.

Mr. Vincent Qiu, the Chairman and Chief Executive Officer of Baozun, commented, "As the leading brand e-commerce service provider, Baozun is committed to operating responsibly, accountably, and sustainably. This commitment, as highlighted in the Sustainability Report, is demonstrated through our focus on advancing key priorities including environmental protection, sustainable procurement, employee care, ethics and community involvement. I am proud of the Baozun family and our ongoing commitment to advance sustainable practices."

"Today, we reached another milestone on our progressive environmental, social and governance ("ESG") journey, and we are excited about establishing long-term environmental goals, targeting a 50% reduction in carbon emission by 2030 compared to a 2021 baseline, and achieving carbon neutrality by 2050. With our ESG goals and business strategies aligned, I am confident that we will accelerate progress in seeking to promote innovation, advance sustainability of both our brand partners and ourselves, and create value for all stakeholders."

Key ESG achievements in 2021 include:

Received a rating of "A" (on a scale of AAA-CCC) in the MSCI ESG Ratings in September 2021, highlighted by a Privacy & Data Security segment score that is ranked in the global top 10%;
Integrated sustainable development concept into daily operations; set up a Sustainability Committee under the Board of Directors and established a comprehensive top-down governance structure;
Continued to promote a culture of ownership, initiative, integrity, collaboration and innovation to maintain and enhance strong corporate governance structure and ethical business conduct;
In 2021, overall employee satisfactory rate reached 88.5%, demonstrating a consecutive rise in the past five years;
Reinforced information securities and data privacy protection; carried out training sessions related to cybersecurity, information security and personal privacy protection for 9,286 person-times for full-time employees;
Promoted green procurement in brand e-commerce value chain to increase operational efficiency and reduce carbon footprint;
Adopted the Task Force on Climate-related Financial Disclosures (TCFD) recommendations to identify risks and opportunities related to climate change; and
Strategically setting carbon neutrality goals of achieving carbon emission (Scope I, II and III) reduction of 50% by 2030, compared to a 2021 baseline, and carbon neutrality (Scope I, II and III) by 2050.

For the full Baozun 2021 annual sustainability report, please visit: https://ir.baozun.com/sustainability-esg.

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About Baozun Inc.

Baozun Inc. is the leader and a pioneer in the brand e-commerce service industry in China. Baozun empowers a broad and diverse range of brands to grow and succeed by leveraging its end-to-end e-commerce service capabilities, omni-channel coverage and technology-driven solutions. Its integrated one-stop solutions address all core aspects of the e-commerce operations covering IT solutions, online store operations, digital marketing, customer services, and warehousing and fulfillment.

For more information, please visit https://ir.baozun.com

For investor and media inquiries, please contact:

Baozun Inc.

Ms. Wendy Sun

Email: ir@baozun.com

Baozun Inc.