Better.com's AI agent, Betsy™ Selected as Finalist for Inman's 2025 Innovator Award
The AI-mortgage lender has been recognized as a finalist for the "Most Innovative Use of AI" category highlighting its groundbreaking technology and commitment to transforming the homebuying experience.
Better Home & Finance Holding Company (NASDAQ:BETR), the AI-powered digital home ownership company, today announced that it has been selected as a 2025 Inman Innovator Award finalist for its Betsy™ AI agent that is a part of the Tinman® AI Platform. Inman is at the forefront real estate journalism, providing trusted insights, market analysis, and industry events to brokers, agents, tech founders, lenders, and investors. The Inman Innovator Awards spotlight companies that have made bold breakthroughs and developed impactful solutions through intelligent technologies.
Inman Innovator Award finalists are handpicked by Inman's editorial team, and meant to honor "companies, individuals and new technology that elevate productivity, efficiency and transparency for consumers and real estate professionals alike." This finalist recognition highlights Better's mission to build technology bridges that gap between efficiency and empathy; helping homebuyers move faster through their mortgage journey without sacrificing transparency or trust.
"Betsy™ sets itself apart from existing mortgage technology because it's not a simple voice or chat bot with one defined AI personality. Betsy™ is a part of the larger Tinman® AI Platform, which can be customized to be used by any lender or broker, making its impact and benefits no longer exclusive to Better.com," said Leah Price, VP of Tinman® AI Platform. "Each of Tinman®'s clients, will now be able to leverage our tech stack and offer their customers a streamlined end-to-end mortgage process. Better isn't just building mortgage tools for our own business; we're building infrastructure that will redefine the next generation of home lending."
Over the past year, Better has achieved an array of technological breakthroughs and product innovations, including the launch of Betsy™, the world's first voice-based AI loan assistant. By building the Tinman® AI Platform into a modular, API-accessible platform, the company is now able to sell to lender and brokers which will enable broader adoption across the mortgage and home equity ecosystem; democratizing access to cutting edge mortgage technology. Built exclusively for the mortgage industry, Betsy™ harnesses advanced generative AI to streamline mortgage applications and manages 127,000+ monthly borrower interactions — resolving 80% without human escalation and cutting response times from hours to seconds.
In 2025, the company also launched its NEO Home Loans powered by Better division, which replaced outdated mortgage tech with Better's Tinman® AI platform and Betsy™. Through this partnership, NEO Home Loan advisors have grown loan volume by 6x and seen gross margins rise by 20% within 90 days of launch. This success is powered by local loan officers across the country that have been equipped with their own branded AI assistant.
"Better's Tinman® AI Platform was built to empower homebuyers across the nation to access financing seamlessly, securely, and affordably. Bringing Tinman® and Betsy™ to market for lender and brokers moves us closer to that goal," said Vishal Garg, Founder and Chief Executive Officer of Better. "Being named a finalist by Inman affirms our belief that technology can make buying a home radically simpler, faster, and more empowering for everyday Americans and celebrates our team's relentless pursuit of innovation and commitment to a better way forward."
Beyond Inman, Better's commitment to excellence has earned widespread recognition. In 2025, Better has won the Banking Tech Awards' Best LendTech Solution and Fintech Breakthrough's Digital Mortgage Innovation Award. The AI mortgage lender was previously named the Best Online Mortgage Lender by Forbes and Best Mortgage Lender for Affordability by WSJ. The company's founder Vishal Garg's numerous honors have included winning Inman's Best of Finance Award winners for two consecutive years, E&Y Entrepreneur of the Year, Housing Wire's Most Influential Mortgage Executive, and the Golden Pegleg Award for Outstanding Alumni from Stuyvesant High School.
The full list of 2025 Inman Innovator Award finalists can be found here. For more information about Better, please visit www.better.com.
About Better Home & Finance Holding Company
Better Home & Finance Holding Company (NASDAQ:BETR, BETRW)) is the first AI-powered mortgage lender and first fintech to fund more than $100 billion in mortgage volume. Since 2016, Better has leveraged its industry-leading AI platform, Tinman™, to achieve a singular mission of making homeownership cheaper, faster, and easier for Americans. Tinman™ allows customers to see their rate options in seconds, get pre-approved in minutes, lock in rates, and close their loan in as little as three weeks. In addition, Betsy™, the first voice-based AI loan assistant built exclusively for the mortgage industry, revolutionizes the homebuying journey by delivering timely application status updates to consumers, answering questions, and moving their loan application along 24/7/365. Better's mortgage offerings include GSE-conforming mortgage loans, FHA and VA loans, and jumbo mortgage loans. In January 2023, Better launched "One Day Mortgage," allowing eligible customers to go from click to Commitment Letter within 24 hours. Better won the 2025 Fintech Breakthrough Awards for Digital Mortgage Innovation, the 2025 Banking Tech Award for Digital Mortgage Innovation, and was named Best Online Mortgage Lender by Forbes and Best Mortgage Lender for Affordability by WSJ in 2023, ranked #1 on LinkedIn's Top Startups List for 2021 and 2020, #1 on Fortune's Best Small and Medium Workplaces in New York, #15 on CNBC's Disruptor 50 2020 list, and was listed on Forbes FinTech 50 for 2020. Better serves customers in all 50 US states and the United Kingdom.
For more information, follow @betterdotcom on Instagram and TikTok.
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