New research shows 80% of parents wish they had taken more family vacations with their children

Club Wyndham®, the nation’s largest vacation club built around comfort, connection and together time, today launched 17 Summers, a new campaign inspired by a simple but powerful truth: the moments we share today become the memories we cherish for a lifetime.

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Club Wyndham, the nation’s largest vacation club built around comfort, connection and together time, today launched 17 Summers, a new campaign inspired by a simple but powerful truth: the moments we share today become the memories we cherish for a lifetime.

Built around the concept that parents have 17 summers with their children before adulthood begins, the campaign encourages families to slow down, reconnect and make the most of the seasons that shape family stories. As a cornerstone vacation club brand of Travel + Leisure Co., Club Wyndham created 17 Summers to celebrate the moments that stay with us long after summer ends.

The campaign is supported by new data from a survey conducted by Talker Research for Club Wyndham, which found that:

91% of parents say time seems to move faster as their children get older, with 66% saying a single year can feel like two.
79% say they have limited time left to travel with their family before their children grow out of family vacations.
80% wish they had taken more vacations with their kids when they were younger.
90% say family travel is one of the best ways to build lasting memories.

The findings underscore a growing desire among Americans to be more intentional about how they spend their time together as schedules become increasingly busy and childhood seems to pass more quickly.

"Vacation memories have a way of becoming part of your life story," said Annie Roberts, senior vice president of Club and Owner Services at Travel + Leisure Co. "As a mom, I've experienced firsthand how quickly childhood moves from one season to the next. The inspiration behind 17 Summers is simple: to remind people that the moments they'll cherish the most years from now are often the ones they're living right now. Years later, it’s rarely the itinerary you remember—it's the laughter, the traditions and the time spent with the people who matter most. Vacation creates space for those moments, and we want to help people make the most of them."

As part of the campaign, Club Wyndham will invite families to share their own 17 Summers stories through user-generated content, social media activations and digital experiences celebrating the traditions, adventures and small moments that make summer memorable.

The campaign will also feature storytelling content that reflects the evolving nature of family vacations—from young children discovering their first beach vacation to teenagers planning adventures with friends and creating new traditions together.

Make This Summer Count

To help families make the most of the time they have together, Club Wyndham is pairing the campaign with a special vacation offer designed to inspire one more getaway before summer fades into memory.

Now through Sept. 22, travelers can save 17% on rental stays at participating Club Wyndham properties by using promo code 17SUMMERS at checkout. Whether making family memories at Club Wyndham Kingsgate in Williamsburg, enjoying a getaway at Club Wyndham La Belle Maison in New Orleans, or spending time by the Pacific at Club Wyndham Oceanside Pier Resort in California, travelers can find destinations designed to bring loved ones together and create the "watch this" moments that one day become "remember when" memories.

Families can follow along and share their own 17 Summers memories with Club Wyndham on Instagram (@ClubWyndham) and Facebook (@ClubWyndham) using #17Summers.

To book a stay and take advantage of the 17 Summers vacation offer, visit ClubWyndhamVacationRentals.com/offers/17summers.

More information about Club Wyndham and its benefits can be found at ClubWyndham.com.

SURVEY METHODOLOGY: Data from a survey conducted by Talker Research on behalf of Club Wyndham from June 3 to June 12, 2026, with a sample of 2,000 parents of school-aged children who celebrate occasions and have gone on vacation within the past year.

OFFER DETAILS: Book and travel by September 22, 2026. Enter promo code 17SUMMERS at checkout for 17% off your entire stay. Two-night minimum length of stay required. Valid for new reservations only. Reservations are subject to availability. Reservations may be limited during certain holidays. Cannot be combined with any other offer. All monetary amounts are noted in U.S. Dollars unless otherwise noted. Offer rewards are available only on resort bookings made online via ClubWyndhamVacationRentals.com and rewards are distributed via email after resort arrival.

About Club Wyndham^®

Club Wyndham^® is the nation’s largest vacation club built around comfort, connection and together time. With access to more than 100 resorts in sought-after destinations, Club Wyndham serves as a vacation home base for travelers who treasure making memories with the people they love. Spacious resort suites offer the comforts of home, including fully equipped kitchens, separate living and dining areas, and private bedrooms, creating space to settle in, spread out and enjoy meaningful time together. Whether continuing favorite family traditions or starting new ones, Club Wyndham helps families and friends create stories that span generations and gives them countless reasons to keep coming back. All Club Wyndham resorts participate in Wyndham Rewards®, the award-winning travel loyalty program with access to more than 60,000 hotels, vacation club resorts and vacation rentals worldwide. Club Wyndham is a cornerstone vacation club brand of Travel + Leisure Co. (NYSE), the world’s largest vacation ownership business.

For more information, visit ClubWyndham.com. Connect with us on Facebook and Instagram.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260623187064/en/

Media Contact:

Melissa Landy

Public Relations

(407) 626-3830

Media@travelandleisure.com

Club Wyndham Launches “17 Summers” Campaign Encouraging Families to Make Time for What Matters Most