TRAVERSE CITY, Mich., Oct. 9, 2026 /PRNewswire/ -- RADwood, driven by Hagerty and presented by Goodyear, returns to the San Francisco Bay Area on Saturday, October 24, for its most engaging event yet. The automotive festival known for celebrating the cars and culture of the '80s and '90s will stage the brand's first free-to-attend evening event and feature iconic cars at full-throttle in its latest, enthusiast-focused format. This year's event will also be headlined by DJ, producer and member of the Beastie Boys, Mix Master Mike.

Drop the Needle, Pop the Clutch: Mix Master Mike to Headline a Free Set at RADwood NorCal

All the details car enthusiasts need to get totally rad:

What: New free-to-attend RADwood format featuring music by Mix Master Mike and Wheels in Motion, a full-throttle demonstration set against the backdrop of the San Francisco skyline
When: Saturday, October 24, 2026; 4 p.m. to 8 p.m.
Where: Gold Bar Hangar, Alameda, CA
Tickets: Free attendance with registration – a $25 value!

"RADwood exists because driving enthusiasts crave real experiences and community," said Hagerty CMO Marc Burns. "For 2026, we cranked it up! We added iconic cars running at full-throttle, a new evening format, a live DJ set and then made it free to attend. It's everything you love about the '80s and '90s, minus the dial-up."

Presented by Goodyear, the show will feature hundreds of period-correct cars, trucks and motorcycles onsite at Gold Bar Hangar at historic Alameda Point. Wheels in Motion, a driving exhibition including the era's most significant rides performing flybys at full throttle, will present a rare opportunity to see and hear some of the greatest cars at redline. Pioneer will provide period tunes as official sound partner of RADwood NorCal.

Bay Area native Mix Master Mike will headline the evening. A three-time DMC World DJ Champion, he co-founded the pioneering turntablist crew Invisibl Skratch Piklz with DJ Qbert and DJ Apollo before becoming the longtime DJ for the Beastie Boys, starting with 1998's "Hello Nasty" and the world tour that followed. Both the event and the concert are free to attend with advance registration.

Featured vehicle classes include Kei Cars, Tuners, Movie Cars and Mustang vs. Camaro. Additionally, for the first time, RADwood expands into Y2K with the introduction of a new class, 'Millenia', spotlighting iconic cars from 2000–2010. Rounding out the entertainment and hospitality are popular Bay Area food trucks and RADwood's signature Raddest Dressed contest, where attendees are judged on their period-correct attire.

The event runs from 4:00 to 8:00 p.m., with early entry for Hagerty Drivers Club members at 3:00 p.m. Admission is free, with all attendees asked to reserve a ticket in advance. Show car owners and entrants are invited to register their vehicle on the RADwood website.

About RADwood

RADwood is the OG celebration of '80s and '90s cars and culture, blending period correct dress with automotive awesomeness. Originally a nationwide event for cars, trucks and bikes from 1980-1999, RADwood now welcomes cars from the Y2K era in its Millenia class. Driving enthusiasts can find RADwood at The Amelia Concours, The Greenwich Concours, Motorlux and more where they can capture the essence of a bodacious era.

About Hagerty (NYSE:HGTY)

Hagerty is a company built by drivers for drivers, protecting 3 million vehicles in the United States, Canada and the UK. We make it easier and more enjoyable for car enthusiasts to drive and celebrate the machines they love through innovative vehicle insurance products, live and digital auctions, engaging media and events and the Hagerty Drivers Club, the world's largest membership community of car lovers. For more information, please visit www.hagerty.com or www.newsroom.hagerty.com. Never Stop Driving®.

View original content to download multimedia:https://www.prnewswire.com/news-releases/drop-the-needle-pop-the-clutch-mix-master-mike-to-headline-a-free-set-at-radwood-norcal-302903250.html

SOURCE Hagerty