New telehealth offering empowers consumers to use pre-tax healthcare funds at

FSA Store^® and HSA Store^® to make heart health a part of everyday life with at-home

monitoring

DALLAS and REDWOOD CITY, Calif., Sept. 9, 2025 /PRNewswire/ -- Health-E Commerce^®, the parent brand to FSA Store^® and HSA Store^®, today announced a new collaboration with Biotricity^® (OTCQB:BTCY), an innovative medical technology company offering clinically reliable solutions for consumers and healthcare professionals. Through this arrangement, Biotricity's continuous 24/7 wearable cardiac monitoring solution, Bioheart^®, will now be available to more than 70 million consumers who are enrolled in FSAs and HSAs.

"Heart health is often an aspect of healthcare over which individuals have little control or even insight, but thanks to advanced wearable health technology, this is all changing," said Keri Kaiser, chief revenue officer for Health-E Commerce, the first and leading online stores dedicated to selling exclusively FSA- and HSA-eligible products and telehealth services. "Our newest collaboration with Biotricity's Bioheart addresses this gap and empowers individuals to take control over their heart health by engaging with convenient, wearable technology that delivers personalized data and access to clinical insights, if needed."

Bioheart offers a simple, user-friendly way to stay on top of your heart's health. Bioheart is a convenient wearable solution that continuously tracks your heart 24/7 when worn, capturing data from 3 different angles of the heart to provide a complete 360° view. Unlike other user-initiated devices, Bioheart is designed for comfort, monitoring your heart during all levels of activity, including exercise or sleep, so subtle changes aren't missed. Users can also request to have a certified healthcare professional or top-tier cardiologist review their data directly through the integrated app. By combining everyday convenience with clinical-quality monitoring, Bioheart empowers individuals to proactively understand, track, and manage their health.

"At Biotricity, our mission is to make heart health monitoring a seamless part of daily life. Bioheart provides individuals with continuous, clinical-grade monitoring and personalized insights so they can manage their cardiovascular health proactively before small changes become serious problems," said Dr. Waqaas Al-Siddiq, CEO and founder of Biotricity. "Our collaboration with Health-E Commerce gives millions of individuals who are enrolled in FSAs and HSAs access to Bioheart. By bringing this level of care into homes and everyday routines, we're helping increase accessibility to high-quality care while transforming healthcare from reactive to preventative."

Biotricity's Bioheart joins a growing category of telehealth providers who are collaborating with Health-E Commerce to make high-tech devices and virtual care services available on FSA Store and HSA Store. These include solutions that support weight management, women's health, fertility, men's health, sleep, mental health, and more. To learn more, visit FSA Store^®, HSA Store^®, Biotricity^®, and Bioheart^®.

About Health-E Commerce

Health-E Commerce is the parent brand to FSA Store^® and HSA Store^®, online stores that serve the 70+ million consumers enrolled in pre-tax health and wellness accounts. The company also created Caring Mill^®, a popular private-label line of health products through which a portion of every purchase is donated to the Children's Health Fund. Since 2010, the health-E Commerce brands have led the direct-to-consumer e-commerce market for exclusively pre-tax health and wellness benefits. Health-E Commerce plays an essential role in advocating for expanded eligibility of important new products and telehealth services within the list of eligible medical expenses.

About Biotricity

Biotricity is reforming the healthcare market by bridging the gap in remote monitoring and chronic care management. Doctors and patients trust Biotricity's unparalleled standard for preventive & personal care, including diagnostic and post-diagnostic solutions for chronic conditions. The company develops comprehensive remote health monitoring solutions for the medical and consumer markets. To learn more, visit www.biotricity.com. 

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SOURCE Health-E Commerce