New York, NY, Nov. 10, 2022 (GLOBE NEWSWIRE) -- Kaltura (NASDAQ:KLTR), the Video Experience Cloud, announced today the launch of a new version of Kaltura Webinars, offering a unique new experience for webinars, that are easy to create and manage, as well as designed to drive greater engagement. For webinar program managers, Kaltura Webinars now automatically creates branded landing pages and minisites from registration to recording. For attendees, Kaltura Webinars now provides additional ways to engage with speakers and other attendees, with simplified registration, login, and access to the recording.

The New Capabilities of Kaltura Webinars include:

Automatically Generated Landing Page – Users can add logos, images, headshots, and details that are automatically generated into a beautiful landing page for registration, that utilizes the company branding throughout.
Easy to Operate Webinar Minisite – The branded minisite and virtual room include the organizer's topic, blurb, date, and speakers packaged in an engaging virtual room.
Automated Recording at the Same URL – Once the webinar has ended, a recording is automatically uploaded to the minisite at the same URL so marketers can maximize its potential and prolong the impact of their content.
Engagement Tools – Polls, announcements, and the opportunity to open group chat for the audience, along with user and crowd reactions, such as filling the screen with confetti, and bringing someone from the audience "on stage".
Scalable Webinar Management – Easy-to-use webinar management tools allow marketers to scale up their webinar program with minimal effort and resources.
Deep Analytics and Marketing Automation Integration – Generates valuable insights that seamlessly flow into existing marketing automation systems for scoring and tracking digital touchpoints across the customer journey.

Along with the new release of Kaltura Webinars, Kaltura is publishing a new report "Webinars 2023 – The good, the bad and the clunky" detailing how marketers are currently, and plan on, using webinars. The report, which focused on companies already heavily utilizing webinars, found that 48% of marketers identified webinars as a powerful tool for attracting new prospects and that the number of companies holding 20 or more webinars yearly is projected to grow by 780% between 2022 and 2023.

While most webinar platforms provide marketers with tools to make their planning and execution of a webinar run smoothly, over a quarter of respondents said the management experience of their webinar tools needs improvement. Nearly half of marketers surveyed said they want better tools for landing page creation, while over 40% say connecting and signing into the platform is a struggle. When asked about their participants' experience, 39% said that the experience was only acceptable or needs improvement.

"Webinars aren't just gaining traction, they are an irreplaceable tool in any marketer's toolkit, especially B2B marketers," says Lisa Bennett, EVP Marketing at Kaltura. "While webinars are here to stay, the experience itself has fallen behind. Virtual events have made huge leaps, so attendees have new, much higher expectations even from more traditional webinars. With Kaltura Webinars, marketers can now boost engagement and ROI, before, during, and after the webinar."

The full "Webinars 2023 – The good, the bad, and the clunky" report can be accessed here. This report was created with data from a survey conducted during September and October 2022 of 250 marketers who use webinars across the US and EU. The respondents' job titles ranged from Marketing Managers to CMOs at companies that range in size from 200 employees to over 10,000 employees. A free trial of Kaltura Webinars is available here.

If you would like to hear more about the report, please join us at Virtually Live! where Renan Gutman EVP Product at Kaltura will explore the report in greater depth. Virtually Live! is Kaltura's second annual industry virtual event bringing together thousands of event pros and marketing leaders to talk about engaging attendees, leads, and customers before, during, and after events. Participants will hear from leading marketing and event executives on how to maximize the impact of digital and hybrid event experiences for both organizers and attendees.

About Kaltura

Kaltura's mission is to power any video experience for any organization. Our Video Experience Cloud offers live, real-time, and on-demand video products for enterprises of all industries, as well as specialized industry solutions, currently for educational institutions and for media and telecom companies. Underlying our products and solutions is a broad set of Media Services that are also used by other cloud platforms and companies to power video experiences and workflows for their own products. Kaltura's Video Experience Cloud is used by leading brands reaching millions of users, at home, at school, and at work, for events, communication, collaboration, training, marketing, sales, customer care, teaching, learning, and entertainment experiences. For more information, visit www.corp.kaltura.com.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including but not limited to, statements regarding the expected effect of new product releases on our business and financial performance as well as the related expected benefits to customers.

In some cases, you can identify forward-looking statements by terminology such as "aim," "anticipate," "assume," "believe," "contemplate," "continue," "could," "due," "estimate," "expect," "goal," "intend," "may," "objective," "plan," "predict," "potential," "positioned," "seek," "should," "target," "will," "would" and other similar expressions that are predictions of or indicate future events and future trends, or the negative of these terms or other comparable terminology, although not all forward-looking statements contain these words. Any forward-looking statements contained herein are based on our historical performance and our current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent our expectations as of the date of this press release. Subsequent events may cause these expectations to change, and we disclaim any obligation to update the forward-looking statements in the future, except as required by law. These forward-looking statements are subject to known and unknown risks and uncertainties that may cause actual results to differ materially from our current expectations. Important factors that could cause actual results to differ materially from those anticipated in our forward-looking statements include, but are not limited to, the evolution of the markets for our offerings; our ability to retain our customers; our ability to keep pace with technological and competitive developments; our ability to maintain the interoperability of our offerings across devices, operating systems and third-party applications; and the other risks under the caption "Risk Factors" in our Annual Report on Form 10-K for the fiscal year ended December 31, 2021, filed with the Securities and Exchange Commission ("SEC"), as such factors may be updated from time to time in our other filings with the SEC, which are accessible on the SEC's website at www.sec.gov and the Investor Relations page of our website at investors.kaltura.com.

For media information, please contact:

Lisa Bennett

Executive Vice President of Marketing

Lisa.bennett@kaltura.com

Lisa Bennett
EVP Marketing
lisa.bennett@kaltura.com

Kaltura Launches a Unique New Experience for Webinars