Retailer expects to sell 25 million pounds of Halloween candy this season

CINCINNATI, Oct. 16, 2026 /PRNewswire/ -- Halloween is one of America's most anticipated celebrations, and candy is at the center of it. This year, The Kroger Co. (NYSE:KR), America's grocer, expects to sell 25 million pounds of Halloween candy.

Those sales will be made up of millions of pounds of chocolate, including nine million bags of fun-sized chocolate treats. If placed end-to-end, these bags would stretch 1,400 miles, the distance from Cincinnati to Salt Lake City.

Kroger's Halloween assortment features everything from classic chocolate favorites and gummy treats to candy corn and limited-time offerings that trick-or-treaters of all ages will love.

"Halloween is one of the most fun times of year for families and communities, and candy plays an important role," said Mike Murphy, group vice president for center store and merchandising at Kroger. "We want every customer to find what they are looking for, whether it's a full candy bowl for neighborhood kids, the perfect treat for a classroom party or a seasonal favorite."

Halloween is a season

Customers are embracing Halloween earlier and more enthusiastically than ever:

57% of U.S. adults say they celebrate Halloween for a full season instead of just one day
More than one-quarter of shoppers purchased Halloween treats before October
92% of U.S. adults celebrate Halloween some or all years

Candy is still the star

When it comes to Halloween traditions, U.S. consumers overwhelmingly choose treats:

84% plan to hand out candy to trick-or-treaters
Among those handing out candy, 73% choose mini or fun-size treats

The great candy corn debate

Few Halloween traditions inspire stronger opinions than candy corn. Among customers who eat candy corn:

60% eat it in a single bite
28% start with the white end
12% begin with the yellow end

No matter what customers want, Kroger's full assortment is available in stores and online at Kroger.com.

About Kroger

At The Kroger Co. (NYSE: KR), we are dedicated to our Purpose: To Feed the Human Spirit™. We are, across our family of companies more than 400,000 associates who serve over 11 million customers daily through an eCommerce experience and retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities. To learn more about us, visit our newsroom and investor relations site.

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SOURCE The Kroger Co.