Macy's Flower Show will come to life this spring with spectacular floral displays showcasing America's gardens, as well as special Mother's Day celebrations, exclusive deals and curated products in New York City and Chicago
Macy's Flower Show® blooms this spring as a vibrant expression of "Celebrations Start at Macy's," a year‑round platform that puts Macy's at the heart of customers' most meaningful celebrations. "Homegrown" will celebrate America's gardens with floral art, regional botanicals and visual storytelling. In its 51st year, the brand's Herald Square flagship will present Macy's Flower Show, featuring Valentino Beauty, transforming the main floor from April 23 to May 10 with dynamic floral displays and Mother's Day festivities. New for 2026, Macy's State Street will launch a pop-up Flower Show installation in Chicago from April 16 to May 10.
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Macy's Flower Show Presents "Homegrown"
"Macy's Flower Show is one of the cornerstone events of our year-long campaign, ‘Celebrations Start at Macy's'," said Sharon Otterman, chief marketing officer at Macy's. "This year's ‘Homegrown' theme celebrates our country's floral landscapes through an immersive journey across America brought to life with craftsmanship, artistry and multisensory experiences. From our iconic Herald Square beauty floor in partnership with Valentino Beauty to a new pop‑up at Macy's State Street, we're creating moments of surprise and delight that only Macy's can deliver."
Valentino Beauty
Valentino Beauty will create an exclusive exhibit through Valentino Beauty Born in Roma Palazzo, creating a multisensory expression of color and fragrance on Herald Square's mezzanine. Inspired by Valentino's Born in Roma fragrance collection, customers will step inside a reimagined palazzo of chromatic storytelling – a colorful floral voyage unfolding across a series of spaces that reflect each scent and color story. The experience features lush floral installations, interactive fragrance moments and inspiring design details that invite discovery, individuality and self-expression.
National Mother's Day Celebrations
In celebration of Mother's Day, Macy's Flower Show at Herald Square will offer a lineup of customer events throughout the show, including storewide beauty and spring fashion events, live styling demonstrations, beauty master classes, gifts with purchase and more.
On May 9, Macy's will celebrate moms nationwide with Celebration Saturdays, inviting customers into stores for an afternoon of exclusive experiences and surprises. Eight locations will bring the celebration to life for customers with styled-for-brunch fashion moments, beauty and fragrance consultations, monogramming and engraving services, hands‑on activities, and brand‑led experiences, alongside free giveaways and gifts with purchase while supplies last.
Macy's Flower Show Pop-Up at State Street
A Macy's Flower Show pop-up experience will come to Chicago at Macy's State Street, with stunning florals blooming on the main floor between April 16 and May 10. Inspired by "Homegrown", this year's pop-up will invite customers to explore aromatic, lavish floral vignettes that evoke spring, celebrate the art of handcraft and reflect timeless State Street iconography, including "Meet Me Under the Clock," a classic Chicago meeting place and tradition.
As customers embark on their cross‑country floral journey, they will have the opportunity to explore an exclusive, multisensory activation and curated product assortment presented by Coach and FOSSIL alongside limited‑time menu offerings at The Marshall Field's Walnut Room to celebrate the start of the spring season.
Macy's Flower Show Exclusive Collection
Guests will have an opportunity to shop a limited‑edition curated assortment designed to extend the magic of this year's showcase, inviting customers to bring home a meaningful keepsake from this year's Macy's Flower Show celebration. The collection features fan favorites, alongside new commemorative items – including apparel, printed tote bags, key chains, magnets, a watercolor paint set, specialty Frango chocolates and an exclusive candle from Apotheke – reflecting the show's vibrant storytelling.
Select prix‑fixe Mother's Day brunch offerings will be available at Stella34 at Macy's Herald Square and The Marshall Field's Walnut Room at Macy's State Street.
Macy's Flower Show floral displays at Herald Square will come to life in partnership with landscape artists ManscapersNY with fresh flowers provided by The Bouqs Co. Macy's Herald Square will also feature partnerships including LEGO® Blooms & Beyond, EFFY Fine Jewelry and Sunglass Hut.
For additional information on Macy's Flower Show, please visit www.macys.com/flowershow.
About Macy's
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), serves as the style source for generations of customers. With one of the nation's largest e-commerce platforms powered by macys.com and mobile app, paired with a nationwide network of stores, Macy's delivers the most convenient and seamless shopping experience, offering great values in apparel, home, beauty, accessories and more. Macy's gives customers even more ways to shop through an off-price assortment at Macy's Backstage and at our highly curated Macy's small format stores. Each year, Macy's provides millions with unforgettable experiences through Macy's 4th of July Fireworks® and Macy's Thanksgiving Day Parade® and helps our customers celebrate special moments, big and small. We're guided by our social commitment—to create a brighter future for all that empowers voice, choice and ownership for our colleagues, customers, communities and leaders of tomorrow.
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Macy's External Communications
Christine Nealon, Ryan Gannon, Gabriella Boresi
[email protected]