Nationwide campaign brings moviegoers more reasons to enjoy the upcoming summer film slate with activations, giveaways, and added value

Marcus Theatres^®, the nation's fourth largest theatre circuit and a division of Marcus Corporation (NYSE:MCS), is kicking off summer in a big way with the launch of "Make Summer Pop." This nationwide, multifaceted campaign turns the summer moviegoing season into a celebration of the big screen with a full slate of experiences, surprises and events only found at Marcus Theatres and Movie Tavern^® locations.

Launching alongside an exciting summer lineup of highly anticipated releases, including Star Wars: The Mandalorian and Grogu (May 22), Masters of the Universe (June 5), Scary Movie (June 5), Toy Story 5 (June 19), Supergirl (June 26), Minions & Monsters (July 1), Moana (July 10), The Odyssey (July 17), Spider-Man: Brand New Day (July 31), and Super Troopers 3 (August 7), the "Make Summer Pop" campaign adds to the moviegoing experience with giveaways and special offers, limited-edition collectibles, exclusive events and more at all 77 Marcus Theatres and Movie Tavern locations.

"Marcus Theatres is the place to beat the heat this summer and enjoy show-stopping experiences, surprise moments, and unbeatable value at every turn," said Jeff Tomachek, president of Marcus Theatres. "All summer long, we're buttering up moviegoers with something new each time they see incredible movies at our theatres, creating unforgettable memories for audiences of all ages and making the summer 2026 blockbuster slate even more exciting."

The campaign officially kicks off Friday, May 29, featuring themed giveaways, double points for Marcus Movie Club members throughout the weekend, and complimentary popcorn for all ticketed moviegoers on Sunday, May 31. Select locations, including Majestic Cinema of Brookfield in Wisconsin, Oakdale Cinema in Minnesota, Ronnie's Cinema in St. Louis, Gurnee Cinema in Illinois, and Movie Tavern Covington in Louisiana, will also celebrate Marcus Theatres' newest food and beverage partnership with poppi^®, a prebiotic soda brand, with a sampling event on Saturday, May 30 from 5:30 p.m. – 8:30 p.m. along with special appearances from Marcus Theatres' new mascot, Poppy, all weekend long.

To further elevate the blockbuster lineup, Marcus Theatres will debut enhanced events and experiences tied to some of the summer's most anticipated releases, like family parties for Toy Story 5 and Moana. In addition to these events, specialty summertime offerings will be available like scratch-off prizes and merchandise giveaways including exclusive movie prints, limited-edition Marcus-branded beach bags and PinUSA official pins.

In partnership with RealD, a global 3D and visual technology company, guests attending select 3D showings on opening weekend will also receive a free limited-edition collectible ticket, a nostalgic keepsake to take home. Participating movies include Toy Story 5, Supergirl, Minions & Monsters, Moana, and Spider-Man: Brand New Day.

With collectible merchandise continuing to fly off shelves, these giveaways add another layer of excitement to the moviegoing experience and give fans another reason to come back to Marcus Theatres all summer long.

Marcus Theatres will also introduce film-inspired food and beverage offerings, rotating concession specials, and holiday-themed offers, including $3 hot dogs over Memorial Day weekend and $2.50 specials celebrating the Fourth of July and the Nation's 250^th anniversary. In addition, Poppy will continue popping up all summer long at local events and will headline National Mascot Day on June 17 as Poppy pops-in at select locations.

Marcus Movie Club (MMC) members can expect even more perks, including exclusive monthly promotions, rewards, and members-only surprise moments available throughout the campaign.

To learn more about "Make Summer Pop," upcoming summer releases, and to reserve tickets or view showtimes, please visit www.marcustheatres.com.

About Marcus Theatres

Marcus Theatres^®, a division of Marcus Corporation, is the fourth-largest theatre circuit in the United States and currently owns or operates 975 screens at 77 locations in 17 states under the Marcus Theatres, Movie Tavern^® by Marcus and BistroPlex^® brands. For more information, please visit www.marcustheatres.com and follow the company on Facebook, X, Instagram, and TikTok.

About Marcus Corporation

Headquartered in Milwaukee, Marcus Corporation is a leader in the entertainment and hospitality industries, with significant company-owned real estate assets. In addition to its Marcus Theatres division, its hospitality division, Marcus^® Hotels & Resorts, owns and/or manages 17 hotels, resorts and other properties in eight states. For more information, please visit the company's website at www.marcuscorp.com

View source version on businesswire.com: https://www.businesswire.com/news/home/20260520538545/en/

Marissa Treiber

414-344-8282

marissa.treiber@hprstrategies.com