New executive role strengthens NIQ’s AI strategy and advances the company’s position as a trusted intelligence infrastructure powering AI-driven commerce

NIQ today announced that Irina Stoian has joined the company as Chief AI Commercial Officer, a newly created role designed to accelerate NIQ’s enterprise AI commercial strategy and help clients turn the company’s AI capabilities into business impact and growth.

Stoian will help align Product, Technology, Commercial, Partnerships, and Marketing around a unified AI growth strategy. Her remit includes shaping commercial AI offerings, strategic partnerships, pricing and business models, and deeper integration of NIQ capabilities into client workflows.

The appointment builds on NIQ’s broader AI strategy, which positions the company as a trusted intelligence infrastructure powering AI-driven commerce. Across its AI portfolio, including ConnectAI, NIQ Optiq™, and NIQ Cadence™, NIQ is expanding how clients access trusted data, intelligence, and AI-powered workflows.

"AI is not a feature we are adding to NIQ; it is core to our product strategy," said Jim Peck, Chief Executive Officer of NIQ. "Irina brings exactly the combination of commercial credibility and AI fluency we need to make that strategy land with clients."

Stoian joins NIQ from Palantir Technologies, where she most recently served as Commercial AI Lead and spent nearly six years helping organizations deploy and scale AI-powered solutions. During her tenure, she held leadership roles spanning AI strategy, commercial operations, go-to-market execution, and enterprise transformation. Prior to Palantir, she worked at Barclays in analytics and commercialization-focused roles and was recognized by Forbes Romania’s 30 Under 30 program.

"I joined NIQ because it has the rare combination of trusted data, strong products, global scale, exceptional talent, and deep customer relationships needed to be a leader in this next era," said Stoian. "What excites me most is the opportunity to help NIQ evolve from a trusted data partner into an infrastructure and technology partner that powers AI-driven commerce for clients around the world."

NIQ’s unified AI strategy brings together trusted intelligence infrastructure, AI-powered applications, and Commerce Intelligence to help clients access NIQ capabilities through NIQ applications, within their own AI environments, and through governed integrations with frontier AI models.

"As AI continues to evolve rapidly, we created the CAICO role to better connect product strategy, commercialization, and client needs," said Troy Treangen, Chief AI & Product Officer at NIQ. "Irina will help connect strategy, product, commercial execution, and client needs to translate AI innovation into market impact."

About NIQ

NIQ (NYSE:NIQ) is a leading consumer intelligence company, delivering the most complete and trusted understanding of consumer buying behavior and revealing new pathways to growth. By combining an unmatched global data footprint and granular consumer and retail measurement with decades of AI modeling expertise, NIQ builds decision systems that help companies turn complex data into confident action.

With operations in more than 90 countries, NIQ covers approximately 82% of the world’s population and more than $7.4 trillion in global consumer spend. Through cloud-based platforms, advanced analytics and AI-driven insights, NIQ delivers The Full View™—helping brands and retailers understand what consumers buy, why they buy it, and what to do next.

For more information, please visit www.niq.com.

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Forward-Looking Statement:

This press release about the appointment of NIQ’s Chief AI Commercial Officer may contain forward-looking statements regarding NIQ’s AI strategy, commercial execution, and strategic initiatives. These statements reflect current expectations and projections based on available data, historical patterns, and various assumptions. Words such as ‘will,’ ‘accelerate,’ ‘expanding,’ ‘positions,’ ‘designed to,’ ‘evolve,’ ‘expects,’ ‘anticipates,’ and similar expressions are intended to identify such forward-looking statements. These statements are not guarantees of future outcomes and are subject to inherent uncertainties, including changes in consumer preferences, economic conditions, technological advancements, and competitive dynamics. Actual results may differ materially from those expressed or implied in these statements. While we strive to base our insights on reliable data and sound methodologies, we undertake no obligation to update any forward-looking statements to reflect future events or circumstances, except to the extent required by applicable law.

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