Company preparing for limited introduction of Prysm iO and pre-market opening of India in the fourth quarter

Nu Skin Enterprises Inc. (NYSE:NUS) today announced third quarter revenue and earnings per share within its guidance range.

Executive Summary

Q3 2025 vs. Prior-year Quarter

Revenue	$364.2 million; (15.3)% or (11.5)% excluding Mavely 2024 revenue (0.4)% FX impact or $(1.7) million
Earnings Per Share (EPS)	$0.34 compared to $0.17
Customers	746,256; (10)%
Paid Affiliates	130,096; (13)%
Sales Leaders	31,150; (19)%

"We are pleased with our third quarter results, which were in line with expectations, as we continue to navigate a challenging macro environment while preparing for the introduction of our intelligent wellness platform," said Ryan Napierski, Nu Skin president and CEO. "Our Latin America region once again delivered strong, double-digit year-over-year growth, and we're encouraged by positive trends such as sequential growth in several of our reporting segments. Through disciplined execution and operational efficiency, we delivered earnings per share at the high end of our guidance range.

"As we look ahead, there is growing excitement and energy for the upcoming launch of our Prysm iO intelligent wellness platform and our expansion into India – two pivotal milestones that will accelerate our vision to become the world's leading intelligent beauty and wellness company. Our leaders are eager to begin building with Prysm iO with a limited sales leader preview in late Q4 followed by broader sales leader availability and a full consumer launch in 2026. We believe our AI-powered wellness assessment platform will stimulate growth in our nutritional supplements business by providing personalized product recommendations and subscriptions to drive customer lifetime value. We are also preparing for pre-market opening activities in India this month as we build sales momentum ahead of a formal launch in the second half of 2026. We believe these initiatives will lead to a renewed era of growth and shareholder value for Nu Skin."

Q3 2025 Year-over-year Operating Results

Revenue	$364.2 million compared to $430.1 million (0.4)% FX impact or $(1.7) million
Gross Margin	70.5% compared to 70.1% Nu Skin business was 77.7% compared to 76.5%
Selling Expenses	35.8% compared to 39.0% Nu Skin business was 41.7% compared to 43.5%, which included expense for biannual sales conferences in 2024
G&A Expenses	28.8% compared to 26.9%
Operating Margin	5.9% compared to 4.2%
Interest Expense	$4.1 million compared to $6.5 million
Other Income/ (Expense)	$(1.5) million compared to $1.6 million
Income Tax Rate	(6.8)% compared to 37.6%
EPS	$0.34 compared to $0.17

Stockholder Value

Dividend Payments

$3.0 million

Stock Repurchases

$5.0 million

$152.4 million remaining in authorization

Q4 and Full-year 2025 Outlook

Q4 2025 Revenue	$365 to $400 million; (18)% to (10)% or (12)% to (3)% excluding Mavely 2024 revenue Approximately (1)% FX impact
Q4 2025 EPS	$0.25 to $0.35
2025 Revenue	$1.48 to $1.51 billion; (15)% to (13)% or (11)% to (9)% excluding Mavely 2024 revenue Approximately (1)% FX impact
2025 EPS	$3.15 to $3.25 or $1.25 to $1.35 excluding Mavely gain and other charges

"We continue to realize the benefits of our operational discipline with continued improvements in gross margin and further expansion of our net cash position," said James D. Thomas, chief financial officer. "Looking ahead, we are narrowing our revenue and earnings guidance based on our year-to-date performance. For 2025, we project revenue of $1.48 billion to $1.51 billion and earnings per share of $3.15 to $3.25 with adjusted EPS of $1.25 to $1.35. For the fourth quarter, we project revenue between $365 million and $400 million, with earnings per share in the range of $0.25 to $0.35."

Conference Call

The Nu Skin Enterprises management team will host a conference call with the investment community today at 5 p.m. (ET). Those wishing to access the webcast, as well as the financial information presented during the call, can visit the Investor Relations page on the company's website at ir.nuskin.com. A replay of the webcast will be available on the same page through Nov. 20, 2025.

About Nu Skin Enterprises Inc.

The Nu Skin Enterprises Inc. (NYSE:NUS) family of companies includes Nu Skin and Rhyz Inc. Nu Skin is an intelligent beauty and wellness company, powered by a dynamic affiliate opportunity platform, which operates in nearly 50 markets worldwide. Backed by more than 40 years of scientific research, the company's products help people look, feel and live their best with brands including Nu Skin® personal care, Pharmanex® nutrition and ageLOC® anti-aging, which includes an award-winning line of beauty and wellness device systems. Formed in 2018, Rhyz is a synergistic ecosystem of consumer, technology and manufacturing companies focused on innovation within the beauty, wellness and lifestyle categories.

Important Information Regarding Forward-Looking Statements: This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that represent the company's current expectations and beliefs. All statements other than statements of historical fact are "forward-looking statements" for purposes of federal and state securities laws and include, but are not limited to, statements of management's expectations regarding the macro environment and the company's performance, growth and growth opportunities, shareholder value, product previews and launches and their potential benefits to the business, , and new market expansion and its timing; projections regarding revenue, expenses, margins, tax rates, earnings per share, foreign currency fluctuations, uses of cash, financial position and other financial items; statements of belief; and statements of assumptions underlying any of the foregoing. In some cases, you can identify these statements by forward-looking words such as "believe," "expect," "accelerate," "vision," "project," "outlook," "guidance," "will," "would," "could," "may," "might," the negative of these words and other similar words.

The forward-looking statements and related assumptions involve important risks and uncertainties that could cause actual results and outcomes to differ materially from any forward-looking statements or views expressed herein. These risks and uncertainties include, but are not limited to, the following:

any failure of current or planned initiatives or products to generate interest among the company's sales force and customers and generate sponsoring and selling activities on a sustained basis;
risk that direct selling laws and regulations in any of the company's markets, including the United States and Mainland China, may be modified, interpreted or enforced in a manner that results in negative changes to the company's business model or negatively impacts its revenue, sales force or business, including through the interruption of sales activities, loss of licenses, increased scrutiny of sales force actions, imposition of fines, or any other adverse actions or events;
economic conditions and events globally;
the company's future tax-planning initiatives, any prospective or retrospective increases in duties or tariffs on the company's products imported into the company's markets, and any adverse results of tax audits or unfavorable changes to tax laws in the company's various markets;
competitive pressures in the company's markets;
risk that epidemics or other crises, as well as any related disruptions, could negatively impact our business;
adverse publicity related to the company's business, products, industry or any legal actions or complaints by the company's sales force or others;
political, legal, tax and regulatory uncertainties, including trade policies, associated with operating in Mainland China and other international markets;
uncertainty regarding meeting restrictions and other government scrutiny in Mainland China, as well as negative media and consumer sentiment in Mainland China on our business operations and results;
risk of foreign-currency fluctuations and the currency translation impact on the company's business associated with these fluctuations;
uncertainties regarding the future financial performance of the businesses the company has acquired;
risks related to accurately predicting, delivering or maintaining sufficient quantities of products to support planned initiatives or launch strategies, and increased risk of inventory write-offs if the company over-forecasts demand for a product or changes its planned initiatives or launch strategies; and
regulatory risks associated with the company's products, which could require the company to modify its claims or inhibit its ability to import or continue selling a product in a market if the product is determined to be a medical device or if the company is unable to register the product in a timely manner under applicable regulatory requirements.

The company's financial performance and the forward-looking statements contained herein are further qualified by a detailed discussion of associated risks set forth in the documents filed by the company with the Securities and Exchange Commission. The forward-looking statements set forth the company's beliefs as of the date that such information was first provided, and the company assumes no duty to update the forward-looking statements contained in this release to reflect any change except as required by law.

Non-GAAP Financial Measures: Constant-currency revenue change is a non-GAAP financial measure that removes the impact of fluctuations in foreign-currency exchange rates, thereby facilitating period-to-period comparisons of the company's performance. It is calculated by translating the current period's revenue at the same average exchange rates in effect during the applicable prior-year period and then comparing that amount to the prior-year period's revenue. The company believes that constant-currency revenue change is useful to investors, lenders and analysts because such information enables them to gauge the impact of foreign-currency fluctuations on the company's revenue from period to period.

Earnings per share excluding the gain from the Mavely sale, restructuring and impairment expense, unrealized investment loss, and other charges, as well as revenue growth rate excluding Mavely 2024 revenue, also are non-GAAP financial measures.

Restructuring and impairment expense and unrealized investment loss are not part of the ongoing operations of our underlying business;
Mavely revenue is no longer included in our operations following our sale of this business on January 2, 2025; and
the gain from the Mavely sale and the other charges incurred in connection with this sale that have been excluded in the non-GAAP financial measures are not typical for our ongoing operations.

The company believes that these non-GAAP financial measures are useful to investors, lenders and analysts because removing the impact of these items facilitates period-to-period comparisons of the company's performance. Please see the reconciliations of these items to our earnings per share, general & administrative expenses, operating margin, income tax rate and revenue growth rate calculated under GAAP, below.

The following table sets forth revenue for the three-month periods ended September 30, 2025, and 2024 for each of our reportable segments (U.S. dollars in thousands):

	Three Months Ended September 30,							Constant-Currency
	2025		2024		Change			Change
Nu Skin
Americas	$	63,994	$	77,194		(17.1	)%		(10.7	)%
Southeast Asia/Pacific		56,285		59,515		(5.4	)%		(5.4	)%
Mainland China		42,519		53,020		(19.8	)%		(19.8	)%
Japan		44,545		47,222		(5.7	)%		(6.5	)%
Europe & Africa		38,002		38,577		(1.5	)%		(7.4	)%
South Korea		35,202		45,201		(22.1	)%		(20.2	)%
Hong Kong/Taiwan		31,799		33,749		(5.8	)%		(10.1	)%
Nu Skin Other		244		2,518		(90.3	)%		(90.3	)%
Total Nu Skin		312,590		356,996		(12.4	)%		(12.0	)%
Rhyz
Manufacturing		47,648		51,773		(8.0	)%		(8.0	)%
Rhyz Other		3,973		21,376		(81.4	)%		(81.4	)%
Total Rhyz		51,621		73,149		(29.4	)%		(29.4	)%
Total	$	364,211	$	430,145		(15.3	)%		(14.9	)%

The following table sets forth revenue for the nine-month periods ended September 30, 2025, and 2024 for each of our reportable segments (U.S. dollars in thousands):

	Nine Months Ended September 30,							Constant-Currency
	2025		2024		Change			Change
Nu Skin
Americas	$	205,998	$	237,160		(13.1	)%		(6.8	)%
Southeast Asia/Pacific		159,291		179,921		(11.5	)%		(11.6	)%
Mainland China		143,518		178,797		(19.7	)%		(19.4	)%
Japan		131,860		134,045		(1.6	)%		(3.5	)%
Europe & Africa		108,351		121,564		(10.9	)%		(13.5	)%
South Korea		101,785		130,283		(21.9	)%		(18.4	)%
Hong Kong/Taiwan		87,773		98,061		(10.5	)%		(12.0	)%
Nu Skin Other		1,200		3,186		(62.3	)%		(62.2	)%
Total Nu Skin		939,776		1,083,017		(13.2	)%		(12.1	)%
Rhyz
Manufacturing		163,338		153,548		6.4	%		6.4	%
Rhyz Other		11,725		49,967		(76.5	)%		(76.5	)%
Total Rhyz		175,063		203,515		(14.0	)%		(14.0	)%
Total	$	1,114,839	$	1,286,532		(13.3	)%		(12.4	)%

The following tables provide information concerning the number of Customers, Paid Affiliates and Sales Leaders in our core Nu Skin business for the three-month periods ended September 30, 2025 and 2024.

	Three Months Ended September 30,
	2025		2024		Change
Customers
Americas		224,013		211,583	6	%
Southeast Asia/Pacific		74,672		86,307	(13	)%
Mainland China		106,062		148,402	(29	)%
Japan		107,543		112,257	(4	)%
Europe & Africa		127,993		135,291	(5	)%
South Korea		64,360		90,248	(29	)%
Hong Kong/Taiwan		41,613		47,680	(13	)%
Total Customers		746,256		831,768	(10	)%

Paid Affiliates
Americas		28,128		28,772	(2	)%
Southeast Asia/Pacific		21,144		26,749	(21	)%
Mainland China		18,197		22,843	(20	)%
Japan		20,559		22,623	(9	)%
Europe & Africa		14,803		16,556	(11	)%
South Korea		17,111		20,774	(18	)%
Hong Kong/Taiwan		10,154		10,947	(7	)%
Total Paid Affiliates		130,096		149,264	(13	)%

Sales Leaders
Americas		5,642		6,450	(13	)%
Southeast Asia/Pacific		4,360		5,398	(19	)%
Mainland China		6,543		9,348	(30	)%
Japan		6,686		6,866	(3	)%
Europe & Africa		2,663		3,318	(20	)%
South Korea		3,082		4,388	(30	)%
Hong Kong/Taiwan		2,174		2,516	(14	)%
Total Sales Leaders		31,150		38,284	(19	)%

"Customers" are persons who have purchased directly from the Company during the three months ended as of the date indicated. Our Customer numbers include members of our sales force who made such a purchase, including Paid Affiliates and those who qualify as Sales Leaders, but they do not include consumers who purchase directly from members of our sales force.
"Paid Affiliates" are any Brand Affiliates, as well as members of our sales force in Mainland China, who earned sales compensation during the three-month period. In all of our markets besides Mainland China, we refer to members of our independent sales force as "Brand Affiliates" because their primary role is to promote our brand and products through their personal social networks.
"Sales Leaders" are the three-month average of our monthly Brand Affiliates, as well as sales employees and independent marketers in Mainland China, who achieved certain qualification requirements as of the end of each month of the quarter.

NU SKIN ENTERPRISES, INC. Consolidated Statements of Income (Unaudited) (U.S. dollars in thousands, except per share amounts)

	Three Months Ended September 30,					Nine Months Ended September 30,
	2025			2024		2025			2024
Revenue	$	364,211		$	430,145	$	1,114,839		$	1,286,532
Cost of sales		107,488			128,682		345,422			383,828
Gross profit		256,723			301,463		769,417			902,704

Operating expenses:
Selling expenses		130,264			167,612		377,038			486,617
General and administrative expenses		104,817			115,620		324,746			358,107
Restructuring and impairment expenses		—			—		25,114			156,484
Total operating expenses		235,081			283,232		726,898			1,001,208

Operating income (loss)		21,642			18,231		42,519			(98,504	)
Interest expense		4,145			6,500		9,954			20,545
Gain on sale of business		—			—		176,162			—
Other income (expense), net		(1,503	)		1,567		(30,721	)		1,800

Income (loss) before provision for income taxes		15,994			13,298		178,006			(117,249	)
Provision (benefit) for income taxes		(1,085	)		4,996		32,293			(6,760	)

Net income (loss)	$	17,079		$	8,302	$	145,713		$	(110,489	)

Net income (loss) per share:
Basic	$	0.35		$	0.17	$	2.94		$	(2.23	)
Diluted	$	0.34		$	0.17	$	2.91		$	(2.23	)

Weighted-average common shares outstanding (000s):
Basic		49,398			49,707		49,533			49,645
Diluted		50,310			49,733		50,158			49,645

NU SKIN ENTERPRISES, INC. Consolidated Balance Sheets (Unaudited) (U.S. dollars in thousands)

	September 30, 2025			December 31, 2024
ASSETS
Current assets:
Cash and cash equivalents	$	251,787		$	186,883
Current investments		1,210			11,111
Accounts receivable, net		48,892			50,784
Inventories, net		178,533			190,242
Prepaid expenses and other		67,721			72,643
Current assets held for sale		—			26,936
Total current assets		548,143			538,599

Property and equipment, net		375,280			379,595
Operating lease right-of-use assets		79,933			72,605
Goodwill		83,625			83,625
Other intangible assets, net		44,198			74,278
Other assets		293,227			298,008
Long-term assets held for sale		—			22,204
Total assets	$	1,424,406		$	1,468,914

LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
Accounts payable	$	28,523		$	34,880
Accrued expenses		205,914			217,808
Current portion of long-term debt		20,000			30,000
Current liabilities held for sale		—			13,919
Total current liabilities		254,437			296,607

Operating lease liabilities		62,382			58,439
Long-term debt		209,044			363,613
Other liabilities		98,748			97,475
Long-term liabilities held for sale		—			1,325
Total liabilities		624,611			817,459

Commitments and contingencies

Stockholders' equity:
Class A common stock – 500 million shares authorized, $0.001 par value, 90.6 million shares issued		91			91
Additional paid-in capital		633,161			627,787
Treasury stock, at cost – 41.5 million and 40.8 million shares		(1,565,275	)		(1,563,614	)
Accumulated other comprehensive loss		(116,916	)		(124,758	)
Retained earnings		1,848,734			1,711,949
Total stockholders' equity		799,795			651,455
Total liabilities and stockholders' equity	$	1,424,406		$	1,468,914

NU SKIN ENTERPRISES, INC. Reconciliation of Revenue Growth Rates Excluding Mavely to GAAP Revenue Growth Rates (in thousands)

	Third Quarter			Nine Months Ended September 30
2024 Revenue	$	430,145		$	1,286,532
Less: Mavely 2024 Revenue		18,391			37,368
Adjusted 2024 Revenue	$	411,754		$	1,249,164

2025 Revenue	$	364,211			1,114,839

Revenue Growth Rate		(15.3	)%		(13.3	)%
Revenue Growth Rate, excluding Mavely 2024 Revenue		(11.5	)%		(10.8	)%

NU SKIN ENTERPRISES, INC. Reconciliation of Earnings Per Share Excluding Impact of Mavely Gain and Certain Charges to GAAP Earnings Per Share

	Year ended December 31, 2025
	Low end			High end
Earnings Per Share	$	3.15		$	3.25
Impact of other charges⁽¹⁾
Other charges		0.16			0.16
Tax impact		(0.01	)		(0.01	)
Impact of restructuring and impairment expense:
Restructuring and impairment		0.50			0.50
Tax impact		(0.11	)		(0.11	)
Impact of gain on Mavely sale
Gain on Mavely sale		(3.50	)		(3.50	)
Tax impact		0.62			0.62
Impact of unrealized investment loss
Unrealized investment loss		0.56			0.56
Tax impact		(0.12	)		(0.12	)
Adjusted Earnings Per Share	$	1.25		$	1.35

__________________________

(1) Other charges consist of expenses incurred during the first quarter of 2025 in connection with the Mavely sale, including $2.7 million of transaction bonuses for certain employees and $5.2 million of equity compensation as a result of the vesting of the Mavely profits interest units.

NU SKIN ENTERPRISES, INC. Reconciliation of Revenue Growth Rates Excluding Mavely to GAAP Revenue Growth Rates (in thousands)

	Three months ended December 31, 2025						Year ended December 31, 2025
	Low end			High end			Low end			High end
2024 Revenue	$	445,552		$	445,552		$	1,732,084		$	1,732,084
Less: Mavely 2024 Revenue		32,252			32,252			69,620			69,620
Adjusted 2024 Revenue	$	413,300		$	413,300		$	1,662,464		$	1,662,464

Revenue Growth Rate		(18	)%		(10	)%		(15	)%		(13	)%
Revenue Growth Rate, excluding Mavely		(12	)%		(3	)%		(11	)%		(9	)%

2025 Forecasted Revenue	$	365,000		$	400,000		$	1,479,839		$	1,514,839

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Media: media@nuskin.com, (801) 345-6397

Investors: investorrelations@nuskin.com, (801) 345-3577