Omnicom's Transformation Consultancy Strengthens Capabilities with the Launch of Unified Adobe Practice
NEW YORK, April 1, 2026 /PRNewswire/ -- Omnicom (NYSE:OMC), the world's leading marketing and sales company, today announced that Credera, its transformation consultancy, has launched a comprehensive Adobe practice designed to meet the evolving needs of enterprise organizations. Nik DeBenedetto, former CEO of LeapPoint, which Omnicom acquired in 2024, will lead the Adobe practice as Global Managing Director. As part of this launch, LeapPoint will be fully integrated into Credera.
The combination of Credera's transformation consulting expertise and LeapPoint's award-winning Adobe capabilities, integrated with Omnicom's leading connected capabilities—including media, creative, commerce, data, and identity solutions—significantly strengthens Omnicom's position as the market leader in enterprise marketing transformation. This comprehensive, end-to-end offering delivers transformation consulting at enterprise scale. In 2025, LeapPoint further demonstrated this leadership by winning the Adobe Digital Experience GenStudio Partner of the Year – Americas and the Adobe Digital Experience Partner of the Year – UK&I.
"Bringing together our teams and capabilities expands our ability to help clients realize the value of their Adobe investments faster," said Nik DeBenedetto, former CEO of LeapPoint and now Global Managing Director of Omnicom's Adobe Practice. "The trusted relationships and commitment to excellence that have long set us apart with clients and Adobe remain unchanged, now backed by Omnicom and a unified team with broader capabilities working on their behalf."
Growth & Momentum for Omnicom's Transformation Consultancy
This integration strengthens Omnicom's consulting transformation strategy, anchored by Credera's Adobe partnership and bolstered by proven industry talent—including Jantzen Bridges as Credera Global President and Todd Schwarz, the former Global Customer Technology & Adobe Lead at Accenture Song, as the Global Digital Platform Lead.
"With the addition of industry leader, Todd Schwartz, last year, we have significantly expanded the breadth and scale of the transformation we are helping our clients achieve." said Jantzen Bridges. "We expect growth to accelerate with Nik DeBenedetto and his team taking the helm of our Omnicom Adobe practice."
Bridges continues, "Omnicom is helping to define the future of marketing and bringing that vision to life for clients through transformational work, including automating content supply chains, leveraging data and identity to drive better personalization and reach, and implementing new operating models powered by humans and enabled by agents. The new Adobe Practice will strengthen those capabilities and help us deliver them more effectively."
"This launch is already driving growth opportunities for our clients and the business," said Luke Taylor, CEO of Omnicom Precision Marketing. "By combining LeapPoint's Adobe expertise with Credera's transformation capabilities through Omnicom's integrated client service model, we are well positioned to help clients transform their operations and drive sustainable revenue growth."
Showcasing the Omnicom Adobe Practice at Adobe Summit
Omnicom will officially unveil this unified Adobe practice at Adobe's Summit in April as a Diamond Sponsor. To learn more about Omnicom's Adobe practice, visit https://adobe.omc.com/adobe-summit.
About Omnicom
Omnicom (NYSE:OMC) is the world's leading marketing and sales company, built for intelligent growth in the next era. Powered by Omni and its proprietary data and identity, Omnicom's Connected Capabilities unite the company's world-class agency brands, exceptional talent, and deep domain expertise across media, commerce, consulting, precision marketing, advertising, production, health, public relations, branding, and experiential to address clients' most critical growth priorities. For more information, visit www.omc.com.
About Credera
Credera (Credera.com), Omnicom's Transformation Consultancy, empowers the world's leading brands to navigate the complexities of data, technology, and marketing. As a global consultancy embedded with Omnicom's creative and media scale, we bridge marketing ambition and technical execution to accelerate growth quickly and sustainably. Combining deep technical and data expertise with creative firepower, Credera's more than 3,000 consultants across the globe help enterprise leaders achieve marketing and advertising enablement and technology and data excellence.
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SOURCE Omnicom Group Inc.