New "Don’t Fumble Your Fashion" campaign brings sports-style commentary to everyday dressing

Johnston & Murphy today announced the return of Peyton Manning as brand ambassador and launched the second installment of its "Don’t Fumble Your Fashion" campaign, spotlighting polished, versatile style for wear-to-work and beyond.

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Peyton Manning stars in Johnston & Murphy’s "Don’t Fumble Your Fashion" campaign.

Johnston & Murphy and Peyton Manning have partnered up again to highlight the brand’s fall collection of footwear and apparel in a new installment of the highly successful ‘Don’t Fumble Your Fashion’ campaign. In "J&M Style Center," commentators Terry and Stan analyze Manning’s everyday wardrobe choices with the urgency of breaking sports news. The campaign was inspired by a simple truth: preparation isn't reserved for game day. Whether you're leading a meeting, heading to dinner, traveling for work or just going to the grocery store, Johnston & Murphy believes every day deserves your A-game.

"We are thrilled to reintroduce Peyton Manning as our brand ambassador," said Danny Ewoldsen, president of Johnston & Murphy. "Peyton brings humor, authenticity and an approachable sense of style to Johnston & Murphy. Following the success of last year’s campaign, continuing the partnership was an easy decision. He connects with longtime fans of J&M while helping to introduce the brand to new customers."

"I’m genuinely excited to work with Johnston & Murphy again this season and continue our partnership," said Peyton Manning. "J&M delivers the versatile style and comfort I need, whether I’m traveling, working or on the sidelines on game day."

The renewed partnership follows a year of momentum for Johnston & Murphy. According to the brand’s latest brand-tracking study, awareness is rising, particularly among younger consumers. New-customer revenue has grown year over year for 11 consecutive months.

The ‘Don’t Fumble Your Fashion’ media launch spans broadcast, cable, connected TV, digital, and social media. Placements will run alongside live sports, sports-related content and business programming on ABC, FOX, ESPN, CNBC, FS1, SEC Network and Big Ten Network, with additional placements on Meta. The campaign will also appear across Johnston & Murphy’s 126 retail and factory stores, 27 airport locations, and on johnstonmurphy.com.

The campaign features footwear and apparel from Johnston & Murphy’s Fall 2026 collection, pairing core favorites with new introductions. Featured footwear includes the Ackerson and McGuffey casual athletic styles, the classic Conard dress shoe and the new Daylen boot featuring XC+, Johnston & Murphy’s proprietary comfort technology. Manning’s apparel selections include performance blazers, the Icon Reversible quarter-zip and the Upton Car Coat.

ABOUT JOHNSTON & MURPHY

A division of Nashville-based Genesco Inc. (NYSE:GCO), Johnston & Murphy is an iconic American brand with a rich heritage that inspires its design aesthetic. Johnston & Murphy offers modern interpretations of classic styles to men and women who appreciate beautiful and functional products made with premium materials, great craftsmanship and enduring quality. Founded in 1850 and headquartered in Nashville, Tennessee, Johnston & Murphy products are available in more than 2,000 retail and wholesale locations worldwide and at johnstonmurphy.com.

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Media contact: Marisa Drew at Battalion PR, mdrew@battalionpr.com