SEATTLE, Oct. 14, 2026 (GLOBE NEWSWIRE) -- Prepare to be mesmerized by Mesmerize. To fall in love with Friday. And to be lured in by Lucille Mae.

Trupanion, North America's largest pet insurer, is proud to announce this year's truFame winners, ten pets who will be the faces of Trupanion in 2027.

These pets aren't just adorable faces though; they are stories of survival.

Lucille Mae, a 14-year-old domestic shorthair, has battled through kidney disease, emergency surgery and cancer but is still going strong.

"To us, Trupanion is so much more than pet insurance. It has been the reason Lucille is still happy and next to me," said Lucille's pet parents in their truFame submission. "Having Trupanion insurance has meant being able to say yes to the tests, treatments, specialists, and care she needed without having to ask ourselves if we could afford it."

Stories like Lucille's are at the heart of Trupanion's annual truFame campaign. This year more than 5,700 Trupanion members and pet lovers submitted their inspiring stories and heartwarming photos to trufame.trupanion.com.

"I’d like to pass on a big ‘thank you’ to everyone who took time to share their story with us. At Trupanion, the heart of our mission comes down to helping pets and their families, so our annual truFame campaign is an inspiring reminder of why we do what we do," said Margi Tooth, Trupanion CEO and President. "It’s always a treat to see the faces of the cats and dogs we have the pleasure of supporting. From toys swallowed whole and common mischief mishaps to treatments for lifelong conditions and heart-wrenching emergencies, we work every day to be there for the pets who are always there for us."

To decide the truFame winners, Trupanion members and other pet lovers voted on a series of finalists. And after tens of thousands of votes, Trupanion is proud to present the winners of our annual truFame contest.

Trupanion’s 2026 truFame Winners*

Friday – a 2-year-old mixed breed dog from North York, Ontario
George – a 1-year-old Miniature Dachshund from Pottstown, Pennsylvania
Griffin – a 1-year-old Maine Coon from Scotsburn, Nova Scotia
Hexen – a 6-year-old German Shepherd from Boulder, Colorado
Lucille Mae – a 14-year-old domestic shorthair from Tacoma, Washington
Lupin – an 8-year-old mixed breed dog from St. John’s, Newfoundland and Labrador
Mesmerize – a 2-year-old Border Collie from Cambridge, Ontario
Moscow – a 1-year-old Maine Coon from Charlestown, Rhode Island
Qanik – an 8-year-old Siberian Husky from Pemberton, British Columbia
Reggie – a 2-month-old Miniature Dachshund from Plattsburgh, New York

Contacts:

Media: Trupanion Corporate Communications

Corporate.communications@trupanion.com

About Trupanion

Trupanion is a leader in medical insurance for cats and dogs throughout the United States, Canada, and certain countries in Continental Europe with over 1,000,000 pets currently enrolled. For over two decades, Trupanion has given pet owners peace of mind so they can focus on their pet's recovery, not financial stress. Trupanion is committed to providing pet parents with the highest value in pet medical insurance with unlimited payouts on eligible expenses for the life of their pets. With its patented process, Trupanion is the only North American provider with the technology to pay veterinarians directly in seconds at the time of checkout. Trupanion is listed on NASDAQ under the symbol "TRUP." The company was founded in 2000 and is headquartered in Seattle, WA. Trupanion policies are issued, in the United States, by its wholly-owned insurance entity American Pet Insurance Company and, in Canada, by GPIC Insurance Company or Accelerant Insurance Company of Canada. Policies are sold and administered in Canada by Canada Pet Health Insurance Services, Inc. dba Trupanion 309-1277 Lynn Valley Road, North Vancouver, BC V7J 0A2 and in the United States by Trupanion Managers USA, Inc. (in California, Trupanion Insurance Services, #0G22803, NPN 9588590). Canada Pet Health Insurance Services, Inc. is a registered damage insurance agency and claims adjuster in Quebec #603927. For more information, please visit Trupanion.com. *Winners are potential winners subject to verification.