Company to Power In-Store Card-Present Processing for Silencer Shop's Brick-and-Mortar Retail Location

PSQ Holdings, Inc. (NYSE:PSQH) ("PSQ Holdings" or the "Company"), a payments and financial infrastructure company, today announced that PSQ Payments was able to successfully scale transaction processing capacity for Silencer Shop, the largest distributor of suppressors in the United States, compared to a typical day of processing for the company. The surge in volume came in response to increased consumer demand following the federal court order in Silencer Shop Foundation v. ATF that took effect on August 13, 2026. The Company also announced that PSQ Payments will provide in-store, card-present payment processing for Silencer Shop's brick-and-mortar retail location in Leander, TX.

PSQ Payments has served as Silencer Shop's payments partner since August 2025, processing card and ACH transactions across silencershop.com and the Powered by Silencer Shop dealer network of more than 6,000 local firearms retailers.

"Every processor in this industry says it supports the Second Amendment. The real test is what happens when a court order changes an entire category overnight, and whether the merchant has to call anyone for permission," said Dusty Wunderlich, Chairman and Chief Executive Officer of PSQ Holdings. "Silencer Shop spent years fighting for this. We've spent years building financial infrastructure that was ready to handle the volume when the time came. Extending that into the Leander store is the obvious next step now that a suppressor is something you can buy and take home the same day. We're glad we could play a part in turning their win in court into a win for the customers who showed up to buy."

Scaling With Demand

Demand for suppressors has grown through 2026, beginning with the elimination of the $200 federal transfer tax on January 1 and increasing further following the August 5 ruling and its August 13 effective date. In advance of the effective date, PSQ Payments worked with Silencer Shop to prepare for higher transaction volumes across the company's e-commerce checkout and its dealer network of more than 6,000 local firearms retailers.

In the period immediately following the effective date, PSQ Payments processed its highest single-day transaction volume for Silencer Shop since the partnership began in August 2025, without service degradation or transaction limits.

"We couldn't be more excited for our customers, dealers, and the future of the Second Amendment," said Dave Matheny, Founder & CEO of Silencer Shop. "This is a huge victory, but we still have a long way to go. Silencer Shop will continue to lead the way alongside GOA, FRAC, ASA, Silencer Shop Foundation, and the many other groups who are working to unwind the NFA. We're truly humbled to be part of such a monumental event."

Card-Present Processing for the Retail in Leander, TX

Silencer Shop has also selected PSQ Payments as its payment processor for card-present transactions at its retail location in Leander, Texas, the company's only physical storefront. The engagement extends the partnership from e-commerce and dealer-network processing into in-person retail, where the court order has made same-day suppressor purchases possible for customers in covered states.

The Court Order

On August 5, 2026, the U.S. District Court for the Northern District of Texas entered final judgment and a permanent injunction in Silencer Shop Foundation v. ATF, holding that certain registration and approval provisions of the National Firearms Act ("NFA") exceeded the enumerated powers Congress invoked in enacting them, following the reduction of the federal suppressor transfer and making taxes to $0 effective January 1, 2026. The court stayed its injunction for seven days to permit appellate review. The Department of Justice did not appeal, and the order took effect on August 13, 2026.

As a result, and as described by Silencer Shop, customers in covered states purchasing suppressors and Any Other Weapons ("AOWs"), a separate category of firearms regulated under the NFA, that originated from Silencer Shop are no longer subject to ATF Form 4 registration, fingerprinting, or federal registry entry, and may complete a purchase with a standard Form 4473 and NICS background check. State law continues to require Form 4 processing in certain states, and the ruling does not extend to short-barreled rifles, short-barreled shotguns, machine guns, or destructive devices.

PSQ Holdings was not a party to the litigation. The Silencer Shop Foundation, an independent nonprofit, served as lead plaintiff.

What the Ruling Changes

The ruling converts a months-long, paperwork-driven federal approval process into a same-day retail transaction in covered states, shifting a significant portion of suppressor commerce toward point-of-sale purchase. PSQ Payments builds and operates payment infrastructure for merchants in highly regulated industries that legacy processors routinely decline or exit, and the Company believes the structural shift in suppressor commerce expands opportunities across both e-commerce and physical retail channels in the firearms industry.

About PSQ Payments

PSQ Payments provides credit card, debit card, ACH, and in-store card-present processing for merchants in highly regulated industries, including the firearms industry. Built for merchants that traditional processors decline or exit, PSQ Payments combines underwriting expertise in complex regulatory environments with tokenization, secure wallet technology, and processing redundancy.

About PSQ Holdings, Inc.

PSQ Holdings (NYSE:PSQH) is a payments and financial infrastructure company. We build and operate financial infrastructure in highly regulated environments for industries underserved by traditional financial institutions, including businesses, campaigns, and nonprofits that depend on reliable, compliant payment solutions. For more information, visit publicsquare.com.

About Silencer Shop

Founded in 2010 in Austin, Texas, Silencer Shop is the easiest way to get a suppressor. Their commitment to customer service and simplifying the suppressor process has made Silencer Shop the largest silencer distributor in the United States. Silencer Shop partners with over 6,000 local gun shops around the country and offers the largest inventory of the top brands in the industry. For more details, visit silencershop.com.

Cautionary Statement Regarding Forward-Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended (the "Securities Act"), and Section 21E of the Securities Exchange Act of 1934, as amended, and for purposes of the "safe harbor" provisions under the United States Private Securities Litigation Reform Act of 1995. Any statements other than statements of historical fact contained herein are forward-looking statements. Such forward-looking statements include, but are not limited to, expectations, hopes, beliefs, intentions, plans, prospects, financial results or strategies regarding PSQ Holdings, our products and markets, future financial condition, expected future performance and market opportunities of PSQ Holdings. Forward-looking statements generally are identified by the words "anticipate," "believe," "could," "expect," "future," "intend," "may," "might," "strategy," "target," "opportunity," "plan," "project," "possible," "potential," "predict," "should," "will," "would," "will be," "will continue," "will likely result," and similar expressions, and in this press release, include statements about the anticipated effects, scope, and duration of the court order described herein and the regulatory framework governing suppressor transfers; anticipated consumer demand for suppressors and related transaction and payment volumes, including whether recent volumes are sustained; the Company’s ability to scale processing capacity to meet demand; the performance, scope, and continuation of card-present payment processing at Silencer Shop’s retail location; the continuation, expansion, or termination of the Company’s relationship with Silencer Shop; the Company’s expectations regarding the addressable market for its payment processing services in physical retail and in the firearms industry generally; and our expected revenue, revenue growth, operating expenses, anticipated growth, ability to achieve profitability, and outlook; however, the absence of these words does not mean that a statement is not forward-looking. Forward-looking statements are predictions, projections and other statements about future events that are based on current expectations and assumptions and, as a result, are subject to risks and uncertainties. Many factors could cause actual future events to differ materially from the forward-looking statements in this communication, including, without limitation: (i) the risk that the court order described herein is stayed, modified, narrowed, vacated, reversed, or otherwise affected by subsequent judicial, legislative, regulatory, or administrative action, including any appeal, rehearing, collateral proceeding, or proceeding brought by parties other than those named in the litigation described herein; (ii) the risk that the scope of the court order, including the categories of products and the customers and states to which it applies, is interpreted or applied differently than described herein, whether by the courts, the Bureau of Alcohol, Tobacco, Firearms and Explosives, the Department of Justice, or state authorities; (iii) the risk that consumer demand for suppressors, and the related transaction and payment volumes processed by the Company, do not continue at recent levels, decline following an initial period of elevated activity, or are otherwise not sustained; (iv) the risk that transaction volumes for any single day, week, or other period are not indicative of future volumes or of results for any fiscal period; (v) the Company’s dependence on a limited number of significant merchants, and the effect on the Company’s results of any reduction in volume from, or loss of, any such merchant; (vi) because the Company’s payment processing and credit agreements are generally terminable at will without notice, merchants that have signed agreements to use the Company’s payment processing services may terminate those services or otherwise fail to utilize the services at the expected volume; (vii) risks associated with the deployment and operation of newer products and capabilities, including in-store card-present processing, and the possibility of service interruptions, processing errors, capacity constraints, or security incidents; (viii) changes in laws and regulations affecting the firearms industry, suppressors, or the Company’s business, including any legislative or regulatory response to the court order described herein; (ix) risks arising from the Company’s participation in the firearms industry, including the potential loss of banking, sponsorship, card network, or other third-party relationships on which the Company’s payment processing services depend; (x) changes in the competitive industries and markets in which the Company operates and variations in performance across competitors; (xi) the ability to implement business plans, growth, and other expectations, and identify and realize additional opportunities; (xii) risks related to the Company’s potential inability to achieve or maintain profitability and generate significant revenue; (xiii) the ability to raise capital on reasonable terms as necessary to develop its products in the timeframe contemplated by the Company’s business plan; (xiv) the ability to execute the Company’s anticipated business plans and strategy, including its repositioning into a Fintech-forward business and its pursuit of any money transmitter licenses; (xv) actual or potential loss of key influencers, media outlets and promoters of the Company’s business or a loss of reputation of the Company or reduced interest in the mission and values of the Company and the segment of the consumer marketplace it intends to serve; (xvi) the risk of economic downturn, increased competition, a changing regulatory landscape and related impacts that could occur in the highly competitive consumer marketplace, both online and through "bricks and mortar" operations; (xvii) unforeseen liabilities, future capital expenditures, revenues, expenses, earnings, economic performance, indebtedness, financial condition, losses, future prospects, business and management strategies for the management, expansion and growth of our operations; and (xviii) the Company’s ability to regain and maintain compliance with the continued listing standards of the New York Stock Exchange. The foregoing list of factors is not exhaustive. Recipients should carefully consider such factors and the other risks and uncertainties described and to be described in the Company’s public filings with the Securities and Exchange Commission. These filings identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. Forward-looking statements speak only as of the date they are made. Recipients are cautioned not to put undue reliance on forward-looking statements, and the Company does not assume any obligation to, nor does it intend to, update or revise these forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by law. The Company gives no assurance that it will achieve its expectations.

Statements attributed to Silencer Shop in this press release, including statements regarding the litigation described herein, are the statements of Silencer Shop. PSQ Holdings was not a party to that litigation and does not independently verify or adopt those statements.

Nothing in this press release constitutes legal advice regarding the purchase, transfer, possession, or registration of any firearm, suppressor, or other regulated item. Requirements vary by state and by transaction. Consumers should consult Silencer Shop, their local dealer, or qualified counsel regarding their specific circumstances.

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