Fast-growing Texas brand expands beyond its signature links with a new rope sausage format featuring bold, smoky brisket and rich cheddar cheese.

Rancher’s Premium Smokehouse is going bigger at Sam’s Club. The fastest growing national sausage brand in the country is debuting its exclusive Brisket Cheddar Rope Sausage at Sam’s Club. A 36-ounce smoked sausage is hitting Sam’s Club locations across the country beginning in October.

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Rancher’s Premium Smokehouse launches its new Brisket Cheddar Rope Sausage at Sam’s Club, marking the brand’s first-ever rope sausage and a brand-new flavor.

The launch marks two milestones for Rancher’s: its first-ever rope sausage and a brand-new flavor. Building on the rapid success of its signature smoked sausage links, Rancher’s is taking the bold smokehouse flavor that fueled its rapid growth and bringing it to an entirely new format, continuing the brand’s push to bring fresh ideas and excitement to the smoked sausage category, becoming a top five smoked sausage brand in the country.

The new Brisket Cheddar Rope builds on the flavor profile of Rancher’s fan-favorite Brisket Burnt Ends Smoked Sausage, pairing premium beef brisket with rich cheddar cheese for a savory, cheesy bite. The result is a rope sausage unlike anything else in the category, bringing together deep, smoky brisket flavor and rich, melty cheddar in a combination that is unmistakably Rancher’s. It is the latest example of the brand’s willingness to challenge convention and bring new energy to a category that has traditionally seen little innovation.

"Brisket is part of our DNA, so bringing that bold, smoky flavor to our first rope sausage felt like a natural next step," said Lee Lyles, Partner at Rancher’s Premium Smokehouse. "We’re grateful to partner with Sam’s Club to bring it to consumers nationwide."

"The momentum behind Rancher’s shows us consumers are ready for something new in smoked sausage," said Roland Dickey Jr., CEO of Rancher’s Premium Smokehouse. "We’re excited to keep building on that growth with products that challenge what people expect from the category."

The fully cooked sausage is incredibly versatile, and can be sliced and served as an appetizer, grilled for game day, added to breakfast dishes, incorporated into weeknight meals, or served alongside classic barbecue sides. Its larger format makes it an easy option for feeding families and groups while still delivering the premium smoked flavor Rancher’s is known for.

The new Rancher’s Premium Smokehouse Brisket Cheddar Rope Sausage is available in a 36-ounce package at select Sam’s Club locations beginning in October.

For more information about Rancher's Premium Smokehouse products and where to find them, visit your local Kroger store or your preferred grocery retailer.

About Rancher’s Premium

Rancher's Premium Smokehouse is a family-owned brand dedicated to crafting premium smoked sausage with authentic barbecue flavor and high-quality ingredients. Since launching in 2024, Rancher's has introduced innovative flavors that stand apart from traditional smoked sausage. Today, Rancher's products are available at Walmart, Kroger, Sam’s Club, Smart & Final, Grocery Outlet, Piggly Wiggly, Lowe's Markets, Homeland Grocery, Crest Foods, and additional grocery retailers nationwide.

About Sam's Club

Sam’s Club®, a division of Walmart Inc. (NASDAQ:WMT) , one of the world’s leading retailers, is a membership retail club offering superior products, savings and services to millions of members in more than 600 clubs in the U.S. and Puerto Rico. Now in its 43rd year, Sam’s Club continues to redefine club membership shopping with its highly curated assortment of high-quality fresh food and Member’s Mark® items, in addition to market leading technologies and services like Scan & Go™️, Curbside Pickup and home delivery service in select markets.

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Brooke Williams, bwilliams@rancherspremium.com