REEMAG LLC ("REEMAG" or the "Company"), an emerging leader in sustainable recycling technologies for rare-earth magnet materials, and a portfolio company of Cove Capital LLC, is pleased to announce the appointment of Sam Trinch as Chief Executive Officer. Trinch will lead REEMAG through scale-up validation, customer qualification, and commercial deployment of its platform for producing low-CO₂, allied-origin NdFeB alloy powder from end-of-life magnets.

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As CEO, Sam Trinch will lead REEMAG through scale-up validation, customer qualification, and commercial deployment of its platform for producing low CO₂, allied origin NdFeB alloy powder from end of life magnets

REEMAG is developing a first-of-its-kind electrochemical materials process designed to simplify magnet recycling and reprocessing by eliminating acids, large furnaces, hydrogen gas, and traditional metallurgical steps. Its proprietary platform converts post-industrial and end-of-life NdFeB magnets directly into production-ready alloy powder, reducing the number of major processing steps by more than 50% compared with today’s best solutions. This short-loop approach enables a more efficient, circular supply chain for permanent magnet materials critical to AI infrastructure and data centers, robotics and automation, defense and aerospace, electric mobility, drones and autonomous systems, industrial electrification, and renewable energy.

"I’m honored to join REEMAG at such a pivotal moment," said Trinch. "Permanent magnets sit at the center of the global electrification and automation wave, yet the supply chain remains fragile and overly concentrated. REEMAG’s technology unlocks the embedded value in end-of-life magnets and provides OEMs with a reliable, circular, and low-carbon alternative to primary production. Our goal is to deliver a scalable, allied-nation source of magnet materials that strengthens critical-minerals resilience."

Trinch brings more than three decades of leadership experience across advanced materials, automotive technologies, battery materials and rare-earth magnet manufacturing. Throughout his career, he has overseen the scale-up of new materials platforms, guided multi-site operational programs, built strategic partnerships with global OEMs and worked closely with U.S. government agencies to expand domestic capacity for critical technologies. Most recently, Trinch served as President of North America for eVAC Magnetics during the acquisition of parent company, Vacuumschmelze GmbH & Co.KG, by Energy Fuels (NYSE:UUUU). Previously, as President of 6K Energy, he worked with leading automotive OEMs and global battery manufacturers to advance the domestic production of sustainable battery materials, established the company’s Battery Center of Excellence in Massachusetts and led the award of a $50M DOE grant for the development of its PlusCAM multi-chemistry cathode materials facility in Tennessee.

Earlier in his career, Trinch served as President and Chief Business Officer of silicon-anode developer Advano and spent more than a decade at A123 Systems, where he held several senior leadership positions, including Chief Commercial Officer, Executive Vice President and President of Asia. At A123, he helped build the company’s automotive business and expand its presence across electric vehicles, grid storage and industrial markets. Trinch began his career developing semiconductor and electronic technologies for the automotive industry at Motorola, Philips, NEC Electronics and Lear Corporation, where he ultimately served as Global Vice President of Sales for its Electronics Business Unit. He holds dual bachelor’s degrees in Electrical Engineering and Engineering and Public Policy from Carnegie Mellon University.

"Sam brings the strategic clarity, operational discipline, and industry experience and relationships needed to accelerate REEMAG’s mission," said Pini Althaus, Executive Chairman of REEMAG. "His background in materials systems, supply-chain resilience, and partner engagement will be instrumental as we move from the development phase into commercial deployment and scale."

REEMAG’s proprietary platform supports OEM circularity commitments, emerging recycling mandates, and national efforts to diversify and secure magnet-materials supply chains.

About REEMAG LLC

REEMAG is an electrochemical materials company developing a proprietary, low-CO₂ process to convert post-industrial and end-of-life NdFeB magnets directly into production-ready alloy powder. Its first-of-its-kind process is designed to eliminate acids, large furnaces, hydrogen gas, and traditional metallurgical steps, reducing the number of major processing steps by more than 50% in its current process design. By returning magnet materials to production through a shorter, circular route, REEMAG aims to strengthen allied supply chains for industries including AI infrastructure, robotics, defense, electric mobility, and renewable energy.

About Cove Capital LLC

Cove Capital, founded in 2015, is a mining-focused firm with its head offices in New York and Melbourne, Australia. Since 2018, the company has concentrated on critical minerals—identifying, investing in, and developing projects that support U.S. and allied supply chains. Under the leadership of Pini Althaus, Cove Capital brings deep sector knowledge and hands-on development experience across exploration, mining, processing, and offtakes.

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Brandon McGrath

Samantha O'Neil

info@reemag.net