National dairy supplier adds low-cost weekend coverage to drive sales

ReposiTrak, Inc. (NYSE:TRAK), the leader in retail supply chain, merchandising, compliance and traceability solutions, today announced the launch of a Touchless Retail™ merchandising program in a large American retailer with a national footprint, working with a national dairy CPG supplier to provide supplemental in-store merchandising coverage.

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The dairy supplier already maintains its own merchandising workforce, but like many large CPG companies, it cannot always provide the level of store coverage it would like—particularly on weekends and selected weekdays. Through Touchless Retail, ReposiTrak will supplement the supplier’s existing team with additional merchandising resources in the stores and time periods where greater coverage can have the most impact.

The program is built around two core advantages: much lower cost and much higher execution quality.

Touchless Retail provides merchandising at a substantially lower cost than traditional hourly merchandising models while using only the very best merchandisers. The merchandising team maintains a 99%+ show-up/on-time rate and a rework rate of less than 0.5%, providing suppliers with a highly reliable and accountable way to expand in-store coverage.

"This is about giving suppliers a better way to extend their merchandising reach," said Randy Fields, chairman and CEO of ReposiTrak. "The supplier already has an established team. Touchless Retail allows them to add coverage where they need it most, at a much lower cost, while using proven, top-performing merchandisers who consistently show up and get the job done right."

ReposiTrak uses store-level demand, inventory and sales data to help identify where supplemental merchandising coverage can have the greatest impact. Additional resources can then be deployed during high-opportunity periods, including weekends and other days when the supplier’s existing team may not have sufficient coverage.

A recent weekend at the large retailer illustrates the opportunity. As a severe storm approached, Friday sales spiked as shoppers stocked up ahead of the weather event. Weekend sales would normally be expected to soften significantly under those conditions, yet sales over the weekend were up 6%. The results underscore the potential value of maintaining strong merchandising coverage during periods when demand patterns can change quickly and traditional staffing may be limited.

The objective is to improve shelf execution, strengthen in-stock conditions and help capture sales that may otherwise be lost when products are not properly stocked, faced or available for shoppers.

Touchless Retail combines ReposiTrak’s DSD technology, perpetual inventory capabilities, demand-driven ordering, out-of-stock visibility and store-level analytics with an elite merchandising workforce. The solution can be deployed as a complete merchandising program or as a flexible extension of an existing supplier field organization.

For suppliers, the value proposition is simple: better coverage, better execution and much lower cost.

The program in the large American retailer further demonstrates how Touchless Retail can support major CPG suppliers that already have established merchandising operations but need a more flexible, cost-effective way to strengthen store-level execution and drive incremental sales.

About ReposiTrak

ReposiTrak, Inc. (NYSE:TRAK) is an AI-powered, integrated platform that connects retailers, wholesalers, suppliers, and food manufacturers through a suite of applications designed to reduce risk, support regulatory compliance, strengthen operational controls, and protect brand integrity. The ReposiTrak platform serves as a shared system of record across its solution areas, maintaining and synchronizing complex supplier and customer data to enable secure, accurate, and scalable information exchange.

ReposiTrak’s solutions are organized into three core product families: traceability, compliance and risk management, and supply chain solutions. Through its scalable, cloud-based platform and U.S.-based team of experts, the Company helps organizations streamline operations, improve data transparency, and meet evolving regulatory requirements across the food supply chain.

For more information, visit repositrak.com.

Forward-Looking Statements

Any statements contained in this press release that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "should," "will" and similar expressions are intended to identify forward-looking statements. These statements involve risks and uncertainties that could cause actual results to differ materially from those expressed or implied. Additional information concerning factors that could affect the Company’s results is contained in ReposiTrak’s filings with the Securities and Exchange Commission. ReposiTrak undertakes no obligation to update any forward-looking statements except as required by law.

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ReposiTrak Company Contact

Derek Hannum | Chief Customer Officer | +1 435.645.2230 | dhannum@repositrak.com

Media Contact | ReposiTrak

Ronald Margulis | RAM Communications | +1 908.272.3930 | ron@rampr.com