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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

SCHEDULE 14A

Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934

Filed by the Registrant x

Filed by a Party other than the Registrant o

Check the appropriate box:
o	Preliminary Proxy Statement
o	Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2))
x	Definitive Proxy Statement
o	Definitive Additional Materials
o	Soliciting Material Pursuant to §240.14a-12

Qumu Corporation
(Name of Registrant as Specified In Its Charter)

N/A
(Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):
x	No fee required.
o	Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.
	(1)	Title of each class of securities to which transaction applies:

	(2)	Aggregate number of securities to which transaction applies:

	(3)	Per unit price or other underlying value of transaction computed pursuant to Exchange Act Rule 0-11 (set forth the amount on which the filing fee is calculated and state how it was determined):

	(4)	Proposed maximum aggregate value of transaction:

	(5)	Total fee paid:

o	Fee paid previously with preliminary materials.
o	Check box if any part of the fee is offset as provided by Exchange Act Rule 0-11(a)(2) and identify the filing for which the offsetting fee was paid previously. Identify the previous filing by registration statement number, or the Form or Schedule and the date of its filing.
	(1)	Amount Previously Paid:

	(2)	Form, Schedule or Registration Statement No.:

	(3)	Filing Party:

	(4)	Date Filed:

Qumu Corporation

400 South 4th Street, Suite 401-412

Minneapolis, Minnesota 55415

(612) 638-9100

NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

To Be Held May 6, 2021

TO THE SHAREHOLDERS OF

QUMU CORPORATION:

NOTICE IS HEREBY GIVEN that the Annual Meeting of Shareholders of Qumu Corporation, a Minnesota corporation, will be held on Thursday, May 6, 2021, at 10:30 a.m. CDT for the following purposes:

1.To elect seven (7) directors to serve until the next Annual Meeting of Shareholders or until their respective successors have been elected and qualified;

2.To approve, on a non-binding advisory basis, the compensation paid to our named executive officers;

3.To approve an amendment to the Qumu Corporation Second Amended and Restated 2007 Stock Incentive Plan to increase the number of shares authorized for issuance by 500,000 shares; and

4.To ratify the appointment of KPMG LLP as the independent registered public accounting firm for Qumu Corporation for the year ending December 31, 2021.

THE 2021 ANNUAL MEETING OF SHAREHOLDERS WILL BE A VIRTUAL MEETING OF SHAREHOLDERS.

You may attend the online meeting and vote your shares electronically during the Annual Meeting via the internet by visiting: www.virtualshareholdermeeting.com/QUMU2021. You will need the 16-digit control number that is printed in the box marked by the arrow on your proxy card or on the voting instructions that accompanied your proxy materials. We recommend that you log in at least fifteen minutes before the Annual Meeting to ensure that you are logged in when the Annual Meeting starts.

Only holders of record of Qumu Corporation’s common stock at the close of business on March 23, 2021 are entitled to notice of and to vote at the Annual Meeting or any adjournments thereof.

Whether or not you plan to attend the Annual Meeting, we encourage you to vote promptly to ensure your shares are represented.

By Order of the Board of Directors,

TJ Kennedy

President and Chief Executive Officer

April 6, 2021


WHETHER OR NOT YOU EXPECT TO ATTEND THE ANNUAL MEETING, PLEASE VOTE YOUR SHARES IN ONE OF THE WAYS DESCRIBED IN THE PROXY STATEMENT AS PROMPTLY AS POSSIBLE.

IMPORTANT NOTICE REGARDING AVAILABILITY

OF PROXY MATERIALS FOR THE

2021 ANNUAL MEETING OF SHAREHOLDERS

TO BE HELD ON THURSDAY, MAY 6, 2021

We are making our proxy materials available electronically via the internet. You may access the following proxy materials at www.qumu.com by following the link under “About” for “Investor Relations” and then “Annual Shareholder Meeting” or at http://materials.proxyvote.com:

— Notice of 2021 Annual Meeting of Shareholders to be held on Thursday, May 6, 2021;

— Proxy Statement for 2021 Annual Meeting of Shareholders to be held on Thursday, May 6, 2021; and

— Annual Report on Form 10-K for the year ended December 31, 2020.

These proxy materials are available free of charge and will remain available through the conclusion of the Annual Meeting. Additionally, we will not collect information, such as “cookies,” that would allow us to identify visitors to the site.

TABLE OF CONTENTS


Page
PROXY STATEMENT			1
Solicitation of Proxies			1
Cost and Method of Solicitation			1
Participation in the Annual Meeting			1
Differences Between Shareholder of Record and Beneficial Owners			2
Record Date, Quorum and Voting Requirements			2
Casting Your Vote as a Record Holder			3
Casting Your Vote as a Street Name Holder			3
Revoking a Proxy			3
OWNERSHIP OF VOTING SECURITIES BY PRINCIPAL HOLDERS AND MANAGEMENT			4
PROPOSAL 1: ELECTION OF DIRECTORS			5
Voting of Proxies			6
Information Regarding Nominees			6
Voting Required			8
CORPORATE GOVERNANCE			9
Board Independence			10
Committees of the Board and Committee Independence			10
Board Leadership Structure			11
Board’s Role in Risk Oversight			12
Our Environmental, Social and Governance Principles			12
Employee, Officer and Director Hedging			14
Director Nominations and Board Diversity			14
Board Attendance at Board, Committee and Annual Shareholder Meetings			16
Communications With Directors			16
Code of Ethics			16
REPORT OF THE AUDIT COMMITTEE OF THE BOARD			16
EXECUTIVE OFFICERS			17
EXECUTIVE COMPENSATION			17
Explanation of Compensation			18
Consideration of Risk in Compensation			22
Compensation Committee Interlocks and Insider Participation			23
Summary Compensation Table			23
Outstanding Equity Awards at Fiscal Year-End			24
Employment Arrangements with Named Executive Officers and Post-Employment Compensation			24
PROPOSAL 2: ADVISORY VOTE TO APPROVE NAMED EXECUTIVE OFFICER COMPENSATION			27
Vote Required			28
PROPOSAL 3: APPROVAL OF AMENDMENT TO SECOND AMENDED AND RESTATED 2007 STOCK INCENTIVE PLAN			29
Amendment and Reasons for Amendment			29
Summary of the 2007 Plan			29
Registration with Securities and Exchange Commission			34
Vote Required			34
DIRECTOR COMPENSATION			34
CERTAIN RELATIONSHIPS AND RELATED PERSON TRANSACTIONS			36
PROPOSAL 4: RATIFICATION OF APPOINTMENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM			37
Vote Required			37


Page
RELATIONSHIP WITH INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM			37
Accountant Fees and Services			38
Audit Committee Pre-Approval Procedures			38
SHAREHOLDER PROPOSALS FOR 2022 ANNUAL MEETING			39
OTHER BUSINESS			39
Appendix A: Second Amended and Restated 2007 Stock Incentive Plan, as amended through February 18, 2021			A-1

iii


The internet address to attend and vote at the Annual Meeting is www.virtualshareholdermeeting.com/QUMU2021.


Name and Address of Beneficial Owner	Number of Shares Beneficially Owned (1)	Percent of Outstanding
Harbert Discovery Fund, LP (2) 2100 Third Avenue North, Suite 600 Birmingham, AL 35203	1,367,522	7.8%
Bruce Grossman (3) c/o Dillon Hill Capital LLC 200 Business Park Drive, Suite 306 Armonk, NY 10504	1,156,020	6.6%
Renaissance Technologies LLC (4) 800 Third Avenue New York, NY 10022	907,519	5.2%
TJ Kennedy (5)(6)	457,692	2.6%
Neil E. Cox (5)	124,452	*
Mary E. Chowning (5)	57,353	*
Daniel R. Fishback (5)(7)	142,012	*
Edward D. Horowitz (5)	57,353	*
Kenan Lucas (5)(8)	1,427,974	8.1%
Robert F. Olson (5)(9)	179,857	1.0%
David G. Ristow (6)	265,079	1.5%
Vern Hanzlik (6)(10)
All current executive officers and directors as a group (8 persons)	2,711,772	15.4%


Name and Position	Year	Salary		Bonus (1)		Stock Awards (2)		Option Awards (2)		Non-Equity Incentive Plan Compensation (3)		All Other Compensation (4)		Total
TJ Kennedy President and Chief Executive Officer (5)	2020	$	156,250	$	—	$	—	$	1,309,791	$	101,096	$	9,133	$	1,576,270
David G. Ristow Chief Financial Officer	2020	$	300,000	$	54,000	$	500,309	$	—	$	90,000	$	25,315	$	969,624
	2019	$	300,000	$	—	$	—	$	—	$	58,710	$	23,510	$	382,220
	2018	$	275,000	$	—	$	53,143	$	61,837	$	43,052	$	21,089	$	454,121
Vern Hanzlik Former President and Chief Executive Officer (6)	2020	$	192,275	$	—	$	—	$	—	$	—	$	193,373	$	385,648
	2019	$	350,000	$	—	$	—	$	—	$	136,990	$	14,565	$	501,555
	2018	$	390,800	$	—	$	234,934	$	92,755	$	—	$	15,463	$	733,952


Name	Year	Matching Contributions to 401(k) Plan		Insurance Premiums		Office Technology Stipend
TJ Kennedy	2020	$	4,220	$	4,838	$	75
David G. Ristow	2020	$	8,550	$	16,690	$	75
	2019	$	7,976	$	15,534	$	—
	2018	$	6,197	$	14,892	$	—
Vern Hanzlik	2020	$	5,768	$	3,574	$	—
	2019	$	8,338	$	6,227	$	—
	2018	$	8,908	$	6,555	$	—


	Option Awards				Stock Awards
Name	Number of Securities Underlying Unexercised Options Exercisable	Number of Securities Underlying Unexercised Options Unexercisable (1)	Option Exercise Price ($)	Option Expiration Date (1)	Number of Shares or Units of Stock That Have Not Vested	Market Value of Shares or Units of Stock That Have Not Vested (1) (2)
TJ Kennedy	—	457,692	$4.90	7/22/2027	—	—
David G. Ristow	—	—	—	—	108,527	867,130
	25,000	25,000	$2.28	5/15/2025	—	—
	112,500	37,500	$2.1257	12/10/2025	—	—
	—	—	—	—	20,000	159,800


Term			Definition
Cause			•The failure by the executive officer to use his or her best efforts to perform the material duties and responsibilities of his or her position or to comply with any material policy or directive Qumu has in effect from time to time, provided the executive officer shall have received notice of such failure and have failed to cure the same within thirty days of such notice. •Any act on the part of the executive officer which is harmful to the reputation, financial condition, business or business relationships of Qumu, including, but not limited to, conduct which is inconsistent with federal or state law respecting harassment of, or discrimination against, any Qumu employee or harmful to the reputation or business relationships of the executive officer. •A material breach of the executive officer’s fiduciary responsibilities to Qumu, such as embezzlement or misappropriation of Qumu funds, business opportunities or properties, or to any of our customers, vendors, agents or employees. •Conviction of, or guilty plea or nolo contendere plea by the executive officer to a felony or any crime involving moral turpitude, fraud or misrepresentation. •A material breach of the executive officer’s Nondisclosure and Noncompetition Agreement with Qumu.


Good Reason			Good Reason for the twelve-month period following a Change in Control shall mean, without the executive officer’s express written consent, any of the following: (i) a material diminution of the executive officer’s authority, duties or responsibilities with respect to his or her position immediately prior to the Change in Control, or (ii) a material reduction in the executive officer’s base compensation as in effect immediately prior to the Change in Control; (iii) a material reduction in the executive officer’s opportunity to earn a cash bonus under the annual short-term incentive compensation plan of Qumu in which he or she participates as in effect immediately prior to the Change in Control (for the avoidance of doubt, specifically excluding any reduction in the executive officer’s opportunity to earn a cash bonus under any long-term incentive compensation plan of Qumu in which he or she participates); (iv) a material reduction in the authority of the person to whom the executive officer reports (or a change in the executive officer’s reporting directly to the Board of Directors, if applicable); (v) a material change in the geographic location at which the executive officer must perform services for Qumu; and (vi) any other action or inaction that constitutes a material violation of the agreement by Qumu; provided that no such termination for Good Reason shall be effective unless: (A) the executive officer provides written notice to the Chair of the Board of Directors of the existence of a condition specified in paragraphs (i) through (vi) above within 90 days of the initial existence of the condition; (B) Qumu does not remedy such condition within 30 days of the date of such notice; and (C) the executive officer terminates his or her employment within 90 days following the last day of the remedial period described above.
Change in Control			Change in Control of Qumu shall mean a change in control which would be required to be reported in response to Item 5.01 of Form 8-K promulgated under the Securities Exchange Act of 1934, as amended (the “Exchange Act”), whether or not Qumu is then subject to such reporting requirement, including without limitation, if: •any “person” (as such term is used in Sections 13(d) and 14(d) of the Exchange Act) becomes the “beneficial owner” (as defined in Rule 13d-3 under the Exchange Act), directly or indirectly of securities of Qumu representing 20% or more of the combined voting power of Qumu’s then outstanding securities (other than an entity owned 50% or greater by Qumu or an employee pension plan for the benefit of the employees of Qumu); •there ceases to be a majority of the Board of Directors comprised of (A) individuals who, on the date of the letter agreement, constituted the Board of Directors of Qumu; and (B) any new director who subsequently was elected or nominated for election by a majority of the directors who held such office prior to a Change in Control; or •Qumu disposes of at least 75% of its assets, other than (X) to an entity owned 50% or greater by Qumu or any of its subsidiaries, or to an entity in which at least 50% of the voting equity securities are owned by the shareholders of Qumu immediately prior to the disposition in substantially the same percentage or (Y) as a result of a bankruptcy proceeding, dissolution or liquidation of Qumu.


Features			Description
Plan Term			•stock incentives may not be granted after the term of the 2007 Plan, which ends on May 10, 2028
Eligible Participants			•employees, including executive officers, of Qumu and any subsidiary as determined by the Compensation Committee •members of the Board of Directors •service providers to us or any of our subsidiaries


Features			Description
Shares Available for Future Grant			•After the Annual Meeting and assuming this Proposal 3 is approved, the sum of (a) 500,000, (b) the number of shares remaining available under the 2007 Plan immediately prior to the date of the Annual Meeting (as of March 23, 2021, 377,716 shares were available for the grant of awards under the 2007 Plan), and (c) any shares subject to awards outstanding under the 2007 Plan on the date of the Annual Meeting that are forfeited, terminated or cancelled (as of March 23, 2021, awards covering a total of 4,500 shares were outstanding under the 2007 Plan).
Individual Share Limits			•up to 25,000 shares for all stock incentive awards to any non-employee director elected or re-elected at a meeting •up to 300,000 shares per employee or service provider per year under all stock incentives
No Liberal Share “Recycling”			•any shares surrendered to pay the exercise price of an option or shares withheld by us or tendered to us to satisfy tax withholding obligations of a participant with respect to any award will not be added back (“recycled”) to the shares authorized under the 2007 Plan
Types of Awards			•incentive and non-qualified stock options with an exercise period no longer than ten years, •restricted stock and restricted stock units, •stock appreciation rights, •performance stock and performance units, •other stock-based awards or cash.
Vesting and Exercise			•determined by Compensation Committee based on service (time vesting) or upon achievement of performance targets (performance vesting) or both •minimum one year vesting and minimum one year period of restriction, and all non-performance awards vest upon a change in control
Permissible Features			•forfeiture and recoupment of prior award values for financial mismanagement or other breaches of policies or agreements with us, such as a non-compete or non-disclosure agreement •we will hold restricted stock and restricted stock units until restrictions lapse •dividend and dividend equivalents on awards may be paid currently or deferred, except that for performance based awards, dividends and dividend equivalents may only paid at such time as the performance standard has been met •options may be exercised with previously acquired shares


Features			Description
Repricing Prohibited			•2007 Plan explicitly prohibits repricing of any stock option or stock appreciation right
Features Not Permitted without Shareholder Approval			•increase the number of shares reserved for awards in the 2007 Plan •extend the maximum life of the 2007 Plan or the maximum exercise period •decrease the minimum exercise price of an award •change the designation of participants eligible to participate in the 2007 Plan


Name	Fees Earned or Paid in Cash (1)		Stock Awards (2)		Total
Neil E. Cox	$	59,419	$	310,497	$	369,916
Mary E. Chowning	$	49,472	$	142,997	$	192,469
Daniel R. Fishback	$	50,000	$	79,997	$	129,997
Edward D. Horowitz	$	47,167	$	142,997	$	190,164
Kenan Lucas	$	46,472	$	79,997	$	126,469
Robert F. Olson	$	49,117	$	79,997	$	129,114


Type of Fees	2020		2019
Audit Fees (1)	$	278,673	$	283,600
Audit-Related Fees (2)	$	65,625	$	32,000
Tax Fees (3)	$	—	$	—
All Other Fees (4)	$	—	$	—
Total	$	344,298	$	315,600