As 55% of people with sensitive teeth avoid foods and drinks like ice cream because of pain†, Sensodyne Clinical Repair is putting summer sensitivity to the test with a limited-time frozen treat experience designed to help consumers stop holding back from the season’s coldest moments

Key Takeaways

For many people with sensitive teeth, cold, icy summer treats can trigger discomfort, with 55% avoiding foods and drinks like ice cream and slushies because of the pain†. To spotlight that everyday challenge, Sensodyne Clinical Repair is launching the World’s Coldest Treat, a limited-time summer activation inspired by one of the season’s most relatable sensitive teeth triggers: cold treats.
The activation invites consumers to "put your teeth to the test" through a first-bite tasting experience featuring a limited-time frozen treat developed in partnership with Chef Simon Davies.
Popping up at 45Grand in SoHo NYC on Thursday, August 6, the activation invites guests to take on the World's Coldest Treat alongside Michelle Buteau, capture their first-bite reactions and join the conversation around teeth sensitivity.
Sensodyne Clinical Repair toothpaste starts to repair sensitive areas of teeth after 60 seconds* for clinically proven, long-lasting relief**.

This summer, Sensodyne Clinical Repair is helping people with sensitive teeth reclaim the season’s coldest treats. From ice cream and popsicles to frozen beverages and shaved ice, summer is full of icy indulgences, but for over 40 million Americans with sensitive teeth those moments can come with an unexpected zing – causing many to hesitate, work around or avoid the treats they love.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260805001553/en/

To bring that everyday challenge to life, the #1 new toothpaste in the U.S.^ is introducing the World’s Coldest Treat: a limited-time experience that invites people to put their teeth to the test while showing how Sensodyne Clinical Repair starts repairing sensitive areas of teeth after 60 seconds*.

Because summer's favorite cold treats should be enjoyed, not avoided, Sensodyne partnered with Chef Simon Davies to create the World's Coldest Treat, a signature frozen dessert designed to spotlight one of the season's most common teeth sensitivity triggers. The one-day-only activation transforms that familiar first bite into a playful challenge. Launching Thursday, August 6, from 1-7pm EST in NYC, Sensodyne and Michelle Buteau will welcome guests to 45Grand in SoHo to take on the World's Coldest Treat and see if they can handle summer’s coldest bite.

"Nobody wants to spend the summer avoiding ice cream or frozen drinks because their teeth just can't handle it," said Michelle Buteau. "The World's Coldest Treat is such a fun way to put that first bite to the test and see if your teeth are trying to tell you something. Because honestly, the cold belongs in the treat, not in your teeth. And if you do get that little zing, Sensodyne Clinical Repair toothpaste can help repair sensitive teeth and provide long-lasting relief, so you can get back to enjoying every frozen treat and icy sip all summer long."

The pop-up experience features a tasting of the limited-time frozen treat and immersive photo moments. Every World's Coldest Treat also comes with a tube of Sensodyne Clinical Repair. Open to the public, attendees can walk in while capacity allows. Frozen treats and product samples will be available on a first-come, first-served basis.

Developed with Chef Simon Davies

To bring the World's Coldest Treat to life, Sensodyne partnered with Chef Simon Davies, known for his inventive approach to modern cuisine. Inspired by seasonal flavors, he developed a blueberry, and vanilla white chocolate signature dessert using liquid nitrogen to create an intensely cold first bite. Created at approximately -196°C (-321°F), the dessert is carefully prepared and served at a food-safe temperature.

Science-Backed Repair for Sensitive Teeth

Research shows that 85% of people with sensitive teeth want solutions that repair sensitivity by addressing the root cause of their pain. With twice-daily brushing, Sensodyne Clinical Repair generates a protective layer that restrengthens with every use, protecting against sensitivity returning.

"Cold foods and drinks are among the everyday moments that can be uncomfortable for people with sensitive teeth," said Rishi Mulgund, Senior Director of Sensodyne in the U.S. "The good news is that sensitivity can be managed with the right daily oral care routine. With the World’s Coldest Treat, we’re excited to meet consumers in a playful, memorable way and show how Sensodyne Clinical Repair can help them spend less time working around sensitivity and more time enjoying the moments they love."

Available in two refreshing minty options, Whiten & Shine and Fresh Clean, Sensodyne Clinical Repair offers repair-focused sensitivity relief whether you're looking for a brighter smile or a deep clean with lasting freshness.

Sensodyne Clinical Repair is available at leading retailers, including Amazon, Walmart and Target, with an MSRP of $9.99.

For more information about Sensodyne Clinical Repair, visit www.sensodyne.com.

For more information about the World’s Coldest Treat activation, visit @SensodyneUS on Instagram & TikTok.

* For substantial sensitivity relief in three days

** With twice-daily brushing

^ Based on 2026 sales of newly launched toothpastes.

† The 2025 U.S. Study of Tooth Sensitivity: Prevalence and Treatment

About Sensodyne

Sensodyne is the No. 1 dentist-recommended brand for sensitive teeth and has been trusted by consumers worldwide for decades. With a commitment to science-backed innovation, Sensodyne continues to advance oral health solutions designed to help people live more comfortably, every day.

About Haleon US

Haleon (LSE/NYSE:HLN) is a globally leading consumer company that is solely focused on better everyday health. Haleon's product portfolio spans three major categories - Oral Health, Over-the-Counter (OTC), and Wellness. Its long-standing brands - such as Advil, Centrum, Parodontax, Sensodyne, Theraflu, and TUMS - are built on trusted science, innovation and deep human understanding. For more information on Haleon and its brands, please visit www.haleon.com or contact USMediaRelations@haleon.com.

We are a world-leading consumer health company with a clear purpose to deliver better everyday health with humanity.

About Michelle Buteau

Michelle Buteau is an actress, comedian, producer, and writer. The multi-hyphenate currently stars in the Netflix comedy series "Survival of the Thickest," which she created and executive produced. The third and final season is out now and was inspired by her autobiographical book of essays of the same name. Buteau received an NAACP Image Award in 2024 for "Outstanding Breakthrough Creative (Television)" for the "Survival of the Thickest," and was also nominated in 2024 and 2026 for "Outstanding Actress in a Comedy Series. "Up next, Michelle will star in SPA WEEKEND, starring alongside Isla Fisher, Leslie Mann and Anna Faris. She recently wrapped production on the indie comedy "Heather of The Valley" alongside Zooey Deschanel.

Earlier this year, Buteau embarked on her "Surviving and Thriving Tour," a multi-month North American stand-up tour spanning over 30 cities across the U.S. and Canada which included several sold-out performances.

She will head to Europe in Fall 2026 to continue the "Surviving and Thriving" tour. In 2025, Buteau released her second Netflix comedy special, "A Buteau-Ful Mind" live at Radio City Music Hall, becoming the first woman to tape a special at the iconic venue. Her first Netflix special, "Welcome to Buteaupia," won the Critics' Choice Television Award for Best Comedy Special. Buteau also starred in the hit comedy "BABES," alongside Ilana Glazer and directed by Pamela Adlon. Buteau was the host of the hit Netflix reality competition show, "The Circle," which released its seventh season in September 2024, as well as the second season of Netflix’s "Barbecue Showdown." She has also hosted the 2024 Billboard Music Awards and the 2024 Vanity Fair Oscar Party livestream. Buteau’s other film and television highlights include "Marry Me," "First Wives Club," "Always Be My Maybe," "Someone Great," "Russian Doll" and "Awkwafina Is Nora From Queens." She has also appeared in "Key & Peele," "Broad City," "Rick and Morty," and "Zootopia+."

About Chef Simon Davies

Simon Davies grew up in California, surrounded by music and the arts, in an environment that fueled an artistic mind that has been a driving force in his culinary pursuits. He has had a life-long affinity for the kitchen, which was first realized professionally after he took a job at a local diner during his high school years. Simon attended culinary school in Portland, Oregon and worked at several restaurants in the area while in school.

Upon graduating in 2009, he was accepted as an intern at Alinea – a restaurant that, during his tenure, was on the World’s 50 Best list and maintained 3 Michelin stars. His strong work ethic, relentless drive, and inspired creativity took him to the title of Chef de Cuisine in 2014 and then Executive Chef in early 2018.

After leaving Alinea, Simon founded ilixr Creative with the goal of curating one-of-a-kind experiences centered around food, while also creating a business model that supports talent and those behind the scenes. He is committed to creating unique and memorable experiences through food. His continued travels have inspired a cuisine that is globally influenced and studied, with an approach to food that is deeply rooted in culture.

In recent years, Simon has combined his love for the culinary world with his passion for film and photography – capturing both still and motion imagery focused on food and food culture.

Simon has been featured on such lists as Forbes 30 Under 30, Crain’s 20 In Their 20s, and Zagat 30 Under 30.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260805001553/en/

Marie Emedi

Marie.Emedi@edelman.com