Redesigned platform helps local service businesses get found, win more customers, and grow revenue

Thryv® (NASDAQ:THRY) today announced the launch of its new AI-native growth platform purpose-built for local service businesses. Combining AI software with the option to get marketing assistance from Thryv experts, the redesigned platform helps small businesses address today’s biggest growth problems: getting found online, identifying their highest value leads and understanding which marketing investments are driving revenue.

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With the new Thryv platform, small businesses show up where their customers are searching, from Google and AI search engines to maps, directories and social media. A Digital Marketing Score, combined with AI-powered websites and AI-powered social posts, elevates brand visibility.

This launch marks the most significant milestone in Thryv’s transformation from a directory and marketing services company into an AI-native SaaS platform serving more than 100,000 small businesses globally.

What the Thryv Growth Platform^TM Does

With AI powering the functionality, the platform helps local service businesses:

Get Found: Show up where customers are searching — from Google and AI search engines to maps, directories and social media. A Digital Marketing Score, combined with AI-powered websites and AI-powered social posts, elevates brand visibility.
Grow with Boosts: Reach more of the right customers and focus on the leads most likely to buy, with campaigns managed by Thryv experts and AI that improves ROI over time.
Invest Smarter: See exactly which campaigns are driving revenue, so every marketing dollar works harder. AI Lead Insights™ provide intent scoring, conversation summaries and recommended actions for high-intent leads.

New CRM Integrations

Thryv can now integrate with leading field service management (FSM) platforms that service businesses are using, including Jobber, creating a consistent flow of AI-driven leads directly into existing workflows.

Early Results*

Early customer results show the platform’s impact. Businesses using AI Lead Insights generate 40 percent more revenue per client and convert leads at 1.5 times the rate of non-scored leads. A free 30-day trial is available.

Mordechai Phelps, owner of Mr. Mini Split in Hudson Valley, New York, notes the impressive impact Thryv has had on his revenue, customer reviews and time savings.

"At Mr. Mini Split we generated $600,000 of gross revenue from March 1, 2026, to June 1, 2026, a 400% increase over the same period last year. We went from three or four jobs a month to about five or six jobs a week, all within three weeks of signing up with Thryv. I've literally doubled my reviews, from 30 to 60, and maintained a 5-star rating. Not to mention, I'm saving at least an hour and a half every single day. It's like having an office assistant, without having to pay for one."

Delivering measurable growth

"Small businesses want more than marketing tools. They want to know they’re investing in the right opportunities and getting measurable results," said Grant Freeman, president of Thryv. "We redesigned our platform to combine AI revenue insights, expert marketing support and CRM integrations all in one connected platform. With Thryv Growth Platform, businesses benefit from an AI-optimized online presence, a flow of qualified leads, and timely insights into which campaigns are driving revenue. This new platform embodies our mission to give businesses a smarter way to grow."

As AI reshapes how consumers discover businesses online, Thryv is putting the AI-powered marketing tools and expertise once reserved for big brands within reach of every local business owner.

About Thryv

Thryv (NASDAQ:THRY) is an AI-native growth platform that helps small businesses (SMBs) get discovered online, identify their best customer leads, and grow revenue faster with ROI insights. Platform features include AI-powered websites, AI Lead Insights™, and integrations with the CRMs service businesses are already using. Thryv makes growth-focused software accessible to the plumber, salon owner, contractor, lawyer, accountant and more. Approximately 100,000 businesses globally use Thryv software to get found, win customers, and invest smarter. For more information, visit www.thryv.com.

*Source: Thryv platform data, based on an internal Thryv analysis of approximately 6,000 potential customers active in the Thryv Marketing Center and Thryv Business Center systems between Jan. 1 to April 22, 2026. Leads generated through Thryv Marketing Center (paid and organic lead sources) were traced to revenue recorded in Thryv Business Center. AI scoring performance is compared against non-AI-scored leads within the same dataset.

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Media Contact:

Julie Murphy

Thryv, Inc.

617.967.5426

julie.murphy@thryv.com

Investor Contact:

Cameron Lessard

Thryv, Inc.

cameron.lessard@thryv.com