Tractor Supply Steps Onto Rodeo's Biggest Stage as Presenting Sponsor of the Wrangler National Finals Rodeo

Multi-year sponsorship with the Professional Rodeo Cowboys Association (PRCA) is part of retailer's ongoing commitment to supporting western sports at the local, regional and national level

Tractor Supply Company (NASDAQ: TSCO), the largest rural lifestyle retailer in the United States (the "Company"), announced today it is an Official Partner of the 2026 National Finals Rodeo (NFR), known officially as the "Wrangler National Finals Rodeo presented by Tractor Supply Company." The sponsorship of one of rodeo's most prestigious events solidifies Tractor Supply as a top supporter of western sports nationally, regionally and locally.

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Tractor Supply announced today it is an Official Partner of the 2026 National Finals Rodeo (NFR), known officially as the "Wrangler National Finals Rodeo presented by Tractor Supply Company."

Through the official partnership, Tractor Supply will connect with rodeo fans through media, in-arena presence and on-site activations surrounding NFR, while maintaining a year-round presence at PRCA rodeos nationwide. Additionally, PRCA rodeo athletes will make several scheduled appearances at Tractor Supply store locations throughout the year.

"Rodeo runs deep in many of the communities Tractor Supply calls home," said Kimberley Gardiner, Chief Marketing Officer at Tractor Supply. "Partnering with the PRCA and serving as presenting sponsor of the National Finals Rodeo, professional rodeo's biggest moment of the year, is a powerful way for us to celebrate the grit, determination and community spirit that define Life Out Here."

The Pinnacle of PRORODEO

NFR stands as the championship event of PRORODEO and the sport's premier event. The nation's top 15 PRCA and WPRA earners of the season compete across every rodeo discipline during the 10-day event in Las Vegas. NFR consistently draws more than 170,000 fans each year, with a record-breaking 175,846 in attendance in 2025.

The 2026 Wrangler National Finals Rodeo presented by Tractor Supply Company will take place Dec. 3-12 at the Thomas & Mack Center in Las Vegas.

"PRORODEO is rooted in more than 700 communities nationwide," said Paul Woody, Chief Marketing Officer of PRCA. "Partnering with Tractor Supply allows us to support those communities in a truly authentic way. We're thrilled to have their meaningful support of the NFR and to help share the story of the American cowboy throughout the year."

Elite Partnerships

Tractor Supply has long supported rodeo as an extension of its ongoing involvement in western sports, which are a significant part of the rural lifestyle it serves. To amplify its participation, in 2025, the Company became an Official National Partner of PRCA. In early 2026, Tractor Supply announced a partnership with legendary rodeo stock contractor and retired professional rodeo cowboy Cord McCoy to sponsor McCoy Rodeo events, including the Oklahoma City ProRodeo, Bullnanza, the WRCA Ranch Rodeo and the Ada ProRodeo.

"As someone who has spent a lifetime in rodeo, I know how important it is to have partners who truly understand our way of life. Tractor Supply isn't just a sponsor — it's a place I rely on for the supplies that keep my animals healthy and my operation running strong," said Cord McCoy. "Their commitment to rodeo shows they're invested in the people and communities that make this sport what it is, and that kind of support means everything to those of us who live it every day."

Building on its commitment to engaging rodeo fans nationwide, Tractor Supply also collaborated with Teton Ridge and The Cowboy Channel in 2025 to activate the Rodeo Live stage at several major rodeo events across the country. The stage featured live programming, athlete interviews and fan-focused entertainment that connected in-arena audiences with viewers watching across The Cowboy Channel's national broadcast platform. The partnership culminated at the fan experience outside the Thomas & Mack Center during the National Finals Rodeo.

Tractor Supply has also supported some of the sport's most iconic events, including Cheyenne Frontier Days, and served as the presenting sponsor for multi-platinum selling and CMA Award-winning country music artist Cody Johnson's COJO Championship Event in 2025. The Company is a year-round partner of the South Point Arena & Equestrian Center in Las Vegas, home to many of the country's premier equestrian and western sports events.

For the Love of Life Out Here

For more than 30 years, Tractor Supply has supported the local and regional rodeos and riding competitions that are fundamental to Life Out Here, ensuring that amateurs across the country have opportunities to ride, rope and wrestle in the arena. Its customers and Team Members are not only dedicated rodeo fans, but competitors as well.

In 2025, the Company introduced a Red Rider program to identify and support Team Members who compete in barrel racing, steer wrestling, team roping, saddle bronc and more. The Red Rider program recognizes Tractor Supply Team Members who actively compete in rodeo and western sports while serving as ambassadors for the Company and its Life Out Here lifestyle, representing the brand in arenas and communities across the country. The program also helps connect rodeo competitors across the Tractor Supply team, creating a community where Team Members can celebrate their shared passion for the sport and support one another in and out of the arena.

"Working at Tractor Supply, I see firsthand how much the brand supports the rural lifestyle and the western community," said Xaviar Evans, a Team Member in Brookshire, Texas, who competes in tiedown roping and steer wrestling. "It's an honor to carry that same passion into the rodeo arena, where hard work, grit and tradition matter."

"There is nothing like the true American spirit of rodeo," added Noel Rocheck, a Team Member in Newport, Washington. She represents Tractor Supply in barrel racing and breakaway roping. "I love representing the Tractor Supply brand at rodeo events because nothing says, ‘Living Life Out Here' like competing in rodeos that capture the very essence of community."

Tractor Supply plans to identify more Red Riders in the fall and will continue providing local event support throughout the year.

To learn more about Tractor Supply's rodeo offerings, visit Tractorsupply.com/rodeo.

About Tractor Supply Company

For more than 85 years, Tractor Supply Company (NASDAQ: TSCO) has been passionate about serving the needs of recreational farmers, ranchers, homeowners, gardeners, pet enthusiasts and all those who enjoy living Life Out Here. Tractor Supply is the largest rural lifestyle retailer in the U.S., ranking 296 on the Fortune 500. The Company's more than 52,000 Team Members are known for delivering legendary service and helping customers pursue their passions, whether that means being closer to the land, taking care of animals or living a hands-on, DIY lifestyle. In store and online, Tractor Supply provides what customers need – anytime, anywhere, any way they choose at the low prices they deserve.

As part of the Company's commitment to caring for animals of all kinds, Tractor Supply is proud to include Petsense by Tractor Supply, a pet specialty retailer, and Allivet, a leading online pet and animal pharmacy, in its family of brands. Together, Tractor Supply is able to provide comprehensive solutions for pet care, livestock wellness and rural living, ensuring customers and their animals thrive. From its stores to the customer's doorstep, Tractor Supply is here to serve and support Life Out Here.

As of December 27, 2025, the Company operated 2,395 Tractor Supply stores in 49 states and 207 Petsense by Tractor Supply stores in 23 states. For more information, visit www.tractorsupply.com and www.Petsense.com.

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Mary Winn Pilkington (615) 440-4212

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