CXM vs NOW

Sprinklr Inc.

Sprinklr, Inc. develops and provides a cloud-based unified customer experience management platform for enterprises worldwide. It enables organizations to do marketing, advertising, research, care, sales, and engagement across modern channels, including social, messaging, chat, and text through its unified customer experience management software platform. The company also offers professional services, including implementation, training, and managed services. It serves customers in various industries, such as technology, CPG/food and beverage, manufacturing, technology services, financial services, energy/automotive, travel and leisure, and others. The company was founded in 2009 and is headquartered in New York, New York.

ServiceNow Inc.

ServiceNow, Inc. provides enterprise cloud computing solutions that defines, structures, consolidates, manages, and automates services for enterprises worldwide. It operates the Now platform that offers workflow automation, artificial intelligence, machine learning, performance analytics, electronic service catalogs and portals, configuration management systems, data benchmarking, encryption, and collaboration and development tools. The company also provides information technology (IT) service management applications; IT service management product suite for enterprise's employees, customers, and partners; IT business management product suite to manage IT priorities; IT operations management product that connects a customer's physical and cloud-based IT infrastructure; IT Asset Management to automate IT asset lifecycles; and enterprise development operations product for developers' toolchain. In addition, it offers security incident management, threat enrichment intelligence, vulnerability response management, and security incident intelligence sharing security operation products; governance, risk, and compliance product to create policies and controls; human resources, legal, and workplace service delivery products; safe workplace applications; customer service management product; and field service management applications. Further, it provides App Engine product; IntegrationHub enables application to extend workflows; and professional, training, and customer support services. It serves government, financial services, healthcare, telecommunications, manufacturing, IT services, technology, oil and gas, education, and consumer products. It sells its products through direct sales team and resale partners. The company was formerly known as Service-now.com and changed its name to ServiceNow, Inc. in May 2012. The company was incorporated in 2004 and is headquartered in Santa Clara, California.