LPLA vs NDAQ

LPL Financial Holdings Inc.

LPL Financial Holdings Inc., together with its subsidiaries, provides an integrated platform of brokerage and investment advisory services to independent financial advisors and financial advisors at financial institutions in the United States. Its brokerage offerings include variable and fixed annuities, mutual funds, equities, retirement and education savings plans, fixed income, and insurance, as well as alternative investments, such as non-traded real estate investment trusts and business development companies. The company also provides advisory platforms that provide access to mutual funds, exchange-traded funds, stocks, bonds, certain option strategies, unit investment trusts, and institutional money managers and no-load multi-manager variable annuities. In addition, it offers money market programs; and retirement solutions for commission-and fee-based services that allow advisors to provide brokerage services, consultation, and advice to retirement plan sponsors. Further, the company provides other services comprising tools and services that enable advisors to maintain and grow their practices; trust, investment management oversight, and custodial services to trusts for estates and families, as well as insurance brokerage general agency services; and technology products, such as proposal generation, investment analytics, and portfolio modeling. The company was formerly known as LPL Investment Holdings Inc. and changed its name to LPL Financial Holdings Inc. in June 2012. LPL Financial Holdings Inc. was founded in 1989 and is based in San Diego, California.

Nasdaq Inc.

Nasdaq, Inc. operates as a technology company that serves capital markets and other industries worldwide. It operates through four segments: Market Services, Corporate Platforms, Investment Intelligence, and Market Technology. The Market Services segment includes equity derivative trading and clearing, cash equity trading, fixed income and commodities trading and clearing, and trade management service businesses. This segment operates various exchanges and other marketplace facilities across various asset classes, which include derivatives, commodities, cash equity, debt, structured products, and exchange traded products; and provides broker, clearing, settlement, and central depository services. The Corporate Platforms segment includes listing; investor relation; and environmental, social, and governance services businesses that deliver critical capital market and governance solutions to public and private companies. As of December 31, 2020, it had 3,392 companies listed securities on The Nasdaq Stock Market, including 1,476 listings on The Nasdaq Global Select Market; 907 on The Nasdaq Global Market; and 1,009 on The Nasdaq Capital Market. The Investment Intelligence segment provides market data, index, and analytics to institutional and retail investors. The Market Technology segment offers technology solutions for trading, clearing, market surveillance, settlement, depository, and information dissemination to markets. It also provides Nasdaq Trade Surveillance solution, a managed service designed for brokers and other market participants; Nasdaq Risk, a suite of products that offer a real-time and multi-tiered risk solutions; Nasdaq Automated Investigator, an anti-money laundering tool; and anti-financial crime management solutions. The company was formerly known as The NASDAQ OMX Group, Inc. and changed its name to Nasdaq, Inc. in September 2015. Nasdaq, Inc. was founded in 1971 and is headquartered in New York, New York.