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Compare · AMZN vs BZUN

AMZN vs BZUN

Side-by-side comparison of Amazon.com Inc. (AMZN) and Baozun Inc. (BZUN): market cap, price performance, sector, and recent activity on the wire.

Summary

  • Both AMZN and BZUN operate in Catalog/Specialty Distribution (Consumer Discretionary), so they compete in similar markets.
  • AMZN is the larger of the two at $1.46T, about 999.3x BZUN ($1.46B).
  • Over the past year, AMZN is up 40.6% and BZUN is up 17.2% - AMZN leads by 23.5 points.
  • AMZN has been more active in the news (27 items in the past 4 weeks vs 15 for BZUN).
  • AMZN has more recent analyst coverage (25 ratings vs 14 for BZUN).
PerformanceAMZN+40.64%BZUN+17.15%
2025-04-28+0.00%2026-04-24
MetricAMZNBZUN
Company
Amazon.com Inc.
Baozun Inc.
Price
$263.96+3.49%
$2.80+0.54%
Market cap
$1.46T
$1.46B
1M return
+24.68%
+13.59%
1Y return
+40.64%
+17.15%
Industry
Catalog/Specialty Distribution
Catalog/Specialty Distribution
Exchange
NASDAQ
NASDAQ
IPO
1997
2015
News (4w)
27
15
Recent ratings
25
14
AMZN

Amazon.com Inc.

Amazon.com, Inc. engages in the retail sale of consumer products and subscriptions in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). It sells merchandise and content purchased for resale from third-party sellers through physical and online stores. The company also manufactures and sells electronic devices, including Kindle, Fire tablets, Fire TVs, Rings, and Echo and other devices; provides Kindle Direct Publishing, an online service that allows independent authors and publishers to make their books available in the Kindle Store; and develops and produces media content. In addition, it offers programs that enable sellers to sell their products on its websites, as well as its stores; and programs that allow authors, musicians, filmmakers, skill and app developers, and others to publish and sell content. Further, the company provides compute, storage, database, analytics, machine learning, and other services, as well as fulfillment, advertising, publishing, and digital content subscriptions. Additionally, it offers Amazon Prime, a membership program, which provides free shipping of various items; access to streaming of movies and TV episodes; and other services. The company serves consumers, sellers, developers, enterprises, and content creators. Amazon.com, Inc. was founded in 1994 and is headquartered in Seattle, Washington.

BZUN

Baozun Inc.

Baozun Inc. provides e-commerce solutions to brand partners in the People's Republic of China. The company's integrated end-to-end brand e-commerce capabilities encompass various aspects of the e-commerce value chain, including IT solutions, online store operations, digital marketing, customer services, warehousing, and fulfillment. It serves brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; food and health products; beauty and cosmetics; fast moving consumer goods, and mother and baby products; and insurance and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People's Republic of China.