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Compare · BZUN vs VIPS

BZUN vs VIPS

Side-by-side comparison of Baozun Inc. (BZUN) and Vipshop Holdings Limited (VIPS): market cap, price performance, sector, and recent activity on the wire.

Summary

  • Both BZUN and VIPS operate in Catalog/Specialty Distribution (Consumer Discretionary), so they compete in similar markets.
  • VIPS is the larger of the two at $8.94B, about 6.1x BZUN ($1.46B).
  • Over the past year, BZUN is up 17.2% and VIPS is up 5.2% - BZUN leads by 12.0 points.
  • BZUN has been more active in the news (15 items in the past 4 weeks vs 4 for VIPS).
  • VIPS has more recent analyst coverage (24 ratings vs 14 for BZUN).
PerformanceBZUN+17.15%VIPS+5.20%
2025-04-28+0.00%2026-04-24
MetricBZUNVIPS
Company
Baozun Inc.
Vipshop Holdings Limited
Price
$2.80+0.54%
$14.36+0.84%
Market cap
$1.46B
$8.94B
1M return
+13.59%
-11.30%
1Y return
+17.15%
+5.20%
Industry
Catalog/Specialty Distribution
Catalog/Specialty Distribution
Exchange
NASDAQ
NYSE
IPO
2015
2012
News (4w)
15
4
Recent ratings
14
24
BZUN

Baozun Inc.

Baozun Inc. provides e-commerce solutions to brand partners in the People's Republic of China. The company's integrated end-to-end brand e-commerce capabilities encompass various aspects of the e-commerce value chain, including IT solutions, online store operations, digital marketing, customer services, warehousing, and fulfillment. It serves brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; food and health products; beauty and cosmetics; fast moving consumer goods, and mother and baby products; and insurance and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People's Republic of China.

VIPS

Vipshop Holdings Limited

Vipshop Holdings Limited operates as an online discount retailer for various brands in the People's Republic of China. It operates in Vip.com, Shan Shan Outlets, and Others segments. The company offers women's apparel, such as casual wear, jeans, dresses, outerwear, lingerie, pajamas, and maternity clothes; men's apparel comprising casual and smart-casual T-shirts, polo shirts, jackets, pants, and underwear; skin care and cosmetic products, including cleansers, lotions, face and body creams, face masks, sunscreen, foundations, lipsticks, eye shadows, and other cosmetics-related items; and accessories that include belts, jewelry, watches, and glasses for women and men. It also provides handbags, which comprise purses, satchels, luggage, duffel bags, and wallets; apparel, gears and accessories, furnishings and decor, toys, and games for boys, girls, infants, and toddlers; sportswear, sports gear, and footwear for tennis, badminton, soccer, swimming, and other sporting activities; home furnishings, such as bed and bath products, home decor, kitchen and tabletop items, and small household appliances; and consumer electronic products. Further, it provides designer apparel, footwear, and accessories; food and snacks, beverages, health supplements; home appliances; beauty products, fresh produce, and pet goods; and internet finance services, which comprise consumer and supplier financing, and microcredit. The company offers its branded products through its vip.com and vipshop.com online platforms, as well as through its internet website and cellular phone application. Additionally, it offers warehousing, logistics, product procurement, research and development, technology development, and consulting services. Vipshop Holdings Limited was founded in 2008 and is headquartered in Guangzhou, the People's Republic of China.