Compare · CRM vs SAP
CRM vs SAP
Side-by-side comparison of Salesforce Inc. (CRM) and SAP SE (SAP): market cap, price performance, sector, and recent activity on the wire.
Summary
- Both CRM and SAP operate in Computer Software: Prepackaged Software (Technology), so they compete in similar markets.
- SAP is the larger of the two at $255.21B, about 1.3x CRM ($189.12B).
- Over the past year, CRM is down 6.7% and SAP is down 23.5% - CRM leads by 16.8 points.
- CRM has been more active in the news (13 items in the past 4 weeks vs 2 for SAP).
- Both have 25 recent analyst ratings on file.
- Company
- Salesforce Inc.
- SAP SE
- Price
- $223.52-0.62%
- $209.50-0.53%
- Market cap
- $189.12B
- $255.21B
- 1M return
- -10.31%
- -0.97%
- 1Y return
- -6.74%
- -23.50%
- Industry
- Computer Software: Prepackaged Software
- Computer Software: Prepackaged Software
- Exchange
- NYSE
- NYSE
- IPO
- 2004
- News (4w)
- 13
- 2
- Recent ratings
- 25
- 25
Salesforce Inc.
salesforce.com, inc. develops enterprise cloud computing solutions with a focus on customer relationship management worldwide. The company offers Sales Cloud to store data, monitor leads and progress, forecast opportunities, and gain insights through analytics and relationship intelligence, as well as deliver quotes, contracts, and invoices. It also provides Service Cloud, which enables companies to deliver personalized customer service and support, as well as a field service solution that enables companies to connect agents, dispatchers, and mobile employees through a centralized platform, which helps to schedule and dispatch work, and track and manage jobs in real-time. In addition, the company offers Marketing Cloud to plan, personalize, and optimize one-to-one customer marketing interactions; and Commerce Cloud, which enables companies to enhance engagement, conversion, revenue, and loyalty from their customers. Further, it provides Customer 360 Platform that offers no-code to pro-code Platform-as-a-Service tools for building, securing, integrating, and managing the business apps; MuleSoft Anypoint Platform enables customers to connect any system, application, data, or device; Quip collaboration platform, which combines documents, spreadsheets, apps, and chat with live CRM data; and Tableau and Einstein Analytics, provides analytical technology to customers. Additionally, the company offers various solutions for financial services, healthcare and life sciences, manufacturing, consumer goods, government, and philanthropy. The company also provides professional services and education services, including instructor-led and online courses; and support and adoption programs. It provides its services through direct sales; and consulting firms, systems integrators, and other partners. Salesforce and Siemens has a strategic partnership. The company was founded in 1999 and is headquartered in San Francisco, California.
SAP SE
SAP SE operates as an enterprise application software company worldwide. The company operates through four segments: Applications, Technology & Support; Concur; Qualtrics; and Services. It offers SAP S/4HANA, an enterprise resource planning suite for intelligent technologies; SAP Integrated Business Planning for Supply Chain, a cloud-based solution that delivers real-time supply chain planning capabilities; SAP Intelligent Asset Management, a solution that helps to define, plan, and monitor service and maintenance strategy; SAP SuccessFactors Human Experience Management Suite, a cloud software that helps to develop, manage, and engage people; SAP Ariba, a digital business-to-business marketplace; SAP Concur, a travel and expense management software; and SAP Fieldglass, a cloud application for services procurement and contingent workforce management. The company also provides SAP solutions for enterprise information management that offers capabilities to understand, integrate, cleanse, manage, associate, and archive data; SAP HANA and SAP HANA Cloud, which enables businesses to process and analyze live data; SAP Analytics Cloud, a cloud analytics solution; SAP BusinessObjects Business Intelligence, a suite of flexible and scalable self-service BI tools; SAP Data Warehouse Cloud, a cloud data warehouse solution for business and IT users; and SAP BW/4HANA, an on-premise data warehouse solution. In addition, it offers SAP Integration Suite that help customers with holistic integration, and API-based and event-based integrations; SAP Extension Suite that provides ready-to-use services to accelerate and develop application extensions; SAP Internet of Things, a cloud solution that generates business outcomes; and SAP Intelligent Robotic Process Automation, a software robot to mimic human actions and responses. SAP SE was founded in 1972 and is headquartered in Walldorf, Germany.
Latest CRM
- Co-Founder Harris Parker converted options into 2,541 shares and covered exercise/tax liability with 1,261 shares, increasing direct ownership by 0.78% to 164,568 units (SEC Form 4)
- President and COFO Washington Robin L covered exercise/tax liability with 908 shares and converted options into 1,831 shares, increasing direct ownership by 2% to 49,750 units (SEC Form 4)
- President and CLO Niles Sabastian converted options into 2,032 shares and covered exercise/tax liability with 1,125 shares, increasing direct ownership by 5% to 19,071 units (SEC Form 4)
- President and COO Milano Miguel converted options into 2,541 shares and covered exercise/tax liability with 1,001 shares, increasing direct ownership by 5% to 33,759 units (SEC Form 4)
- Director Kirk David Blair bought $999,451 worth of shares (4,176 units at $239.33), increasing direct ownership by 29% to 18,748 units (SEC Form 4)
- BMO Capital Markets reiterated coverage on Salesforce with a new price target
- Salesforce Inc. filed SEC Form 8-K: Regulation FD Disclosure, Financial Statements and Exhibits
- President and CLO Niles Sabastian covered exercise/tax liability with 8,873 shares, decreasing direct ownership by 33% to 18,164 units (SEC Form 4)
- President and COO Milano Miguel covered exercise/tax liability with 6,535 shares, decreasing direct ownership by 17% to 32,219 units (SEC Form 4)
- Live Nation Makes Show Day Easier for Fans With Salesforce’s Agentforce
Latest SAP
- SAP to Acquire TechWolf, Giving Enterprises Evidence-Based View of Work in the Age of AI
- SAP Puts the Autonomous Enterprise to Work
- Canadian Businesses Race to Adopt Agentic AI, but 97% Say They Aren't Fully Ready
- SAP SE downgraded by UBS
- SAP Executive to Participate in Upcoming Investor Event
- SEC Form S-8 filed by SAP SE
- SEC Form 6-K filed by SAP SE
- BMO Capital Markets reiterated coverage on SAP SE with a new price target
- SAP Quarterly Statement Q2 2026
- SAP Celebrates America's 250th with Investment in the Next Generation